Allbirds Abandons Sneakers, Rebrands As NewBird AI, Shares Surge Over 800%

Allbirds announced a radical pivot from shoes to AI compute infrastructure, rebranding as NewBird AI.

“Allbirds abandons sneakers in pivot to AI computing, shares surge 400% The footwear brand plans reinvention as Newbird AI with a $50 million convertible in a sign of the broader market shift into GPU infrastructure”

@coindesk

The company secured a $50 million convertible financing facility to acquire GPU assets.

@coindesk

Shares surged as much as 876%, closing around $11-$12.

Allbirds sold its footwear brand and assets to American Exchange Group for $39 million.

The pivot reflects a broader market trend of companies repositioning toward AI infrastructure.

Shares soared more than 700% in early trading.

The pivot came just days after Allbirds launched a new line of Canvas Cruiser shoes.

Ars Technica

The company disclosed it would be less focused on environmental conservation.

Analysts noted the move as part of a pattern where struggling companies pivot to AI.

The pivot echoes past episodes like Long Island Iced Tea's blockchain shift.

“- Allbirds is trading shoes for GPUs and the stock is soaring”

Business Insider

Allbirds was founded in 2015 and went public in 2021 at a $4 billion valuation.

Sales plummeted nearly 50% between 2022 and 2025.

The move comes amid surging demand for AI compute.