Amazon hikes Prime Video ad-free price, renames plan Prime Video Ultra

Amazon announced a significant price increase for its ad-free Prime Video tier.

“Being able to watch TV shows without commercial breaks used to be a major selling point of video streaming services”

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The service is being rebranded as Prime Video Ultra.

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The monthly cost will rise from $2.99 to $4.99 effective April 10.

Prime Video is included with Amazon's Prime membership.

Prime membership costs $14.99 monthly or $139 annually.

Annual Prime users can subscribe to Ultra for $45.99 per year.

The standalone Prime Video subscription remains at $8.99 monthly.

Prime Video Ultra will offer enhanced features to justify the price increase.

Subscribers will get 100 video downloads for offline viewing.

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This doubles the previous limit of 50 downloads.

The service will support five concurrent streams instead of three.

This allows more family members to watch simultaneously.

Ultra subscribers get exclusive access to Dolby Atmos audio.

They also get UHD/4K streaming quality.

Amazon is introducing improvements to its traditional Prime Video plan.

“Being able to watch TV shows without commercial breaks used to be a major selling point of video streaming services”

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These benefits will be available to all subscribers.

Standard plan users will get 50 downloads per month.

This increases from the previous 25 download limit.

They will also have four concurrent streams.

This is up from the previous three monthly limit.

The upgrades provide value across both tiers.

Ultra maintains premium positioning with additional features.