Bad Bunny Makes Super Bowl History as First Latinx Headliner

Bad Bunny made history as the first Latinx artist to headline the Super Bowl halftime show.

“Songs by Benito Antonio Martínez Ocasio, better known as Bad Bunny, were streamed nearly 20 billions times on Spotify in 2025, more than any other artist”

Harvard Gazette

He was fresh off a history-making Grammy win for the first Spanish-language album to earn Album of the Year.

Harvard Gazette

He brought his music, movement and distinctive style to one of the biggest stages in global entertainment.

Bad Bunny blends reggaeton and Latin trap with bold fashion and choreography.

He has an unapologetic commitment to singing in Spanish.

PanamericanWorld

His rise challenges the linguistic and cultural hierarchies of the American entertainment industry.

Bad Bunny's songs were streamed nearly 20 billion times on Spotify in 2025.

“How Bad Bunny Became a Global Cultural Force Published Date Article Content When Bad Bunny takes the Super Bowl halftime stage this weekend, he will do so at a moment when his influence on music, performance and popular culture has never been greater”

today.ucsd.edu

He topped the Billboard 200 with Debí Tirar Más Fotos.

He became the first Latino headliner at Coachella.

He was the first artist to premiere a live performance in the metaverse.

He delivered a virtual town hall in Spanish.

PanamericanWorld

He chose not to tour the US due to immigration enforcement concerns.