Entertainment30 March, 20261 min read
Maren Wade Sues Taylor Swift Over 'Showgirl' Trademark
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Las Vegas performer Maren Wade files March 30 trademark infringement suit against Taylor Swift. Wade claims ownership of Confessions of a Showgirl; seeks to block confusing branding.
Trademark Lawsuit Filed
Taylor Swift has been sued by Las Vegas performer Maren Wade over her 12th studio album. Wade claims that Swift's album infringes on her federally registered trademark. The lawsuit accuses Swift and UMG of false designation and unfair competition.
Trademark Office Refusal
The USPTO previously declined Swift's attempt to register The Life of a Showgirl. Swift's marketing rolled out the phrase across merchandise and retail partnerships. Wade alleges that Swift's overwhelming commercial presence threatens to drown out her brand.
Wade's Career and Branding
Wade began writing her column in 2014, which evolved into a live show. The brand was federally registered in 2015 and has achieved incontestable status. Wade has spent more than a decade building her brand.
Legal Analysis and Next Steps
Trademark experts say Wade has a legitimate baseline claim. The strongest argument is reverse confusion. Wade is seeking a permanent injunction and damages.