Our mission
Our mission is to hold vectors of power to account by quantifying and evidencing media bias, and to put the tools of accountability directly in the public’s hands.
Where we come from
NewsCord grew out of the Tech for Palestine coalition in the months after October 2023 and incorporated in the United Kingdom in February 2024. We were founded to answer the egregious state of mainstream reporting on Gaza: coverage that deleted the actor, softened the act and omitted the toll while a genocide, as the UN Commission of Inquiry has since concluded, unfolded in front of the world’s press.
That failure was never confined to one story. The same techniques recur wherever the oppressed and the disempowered appear in the news: their stories misrepresented, their realities twisted.
The passive construction that hides who did what.
The verb chosen to shrink an act the body copy describes plainly.
The headline that contradicts the outlet’s own reporting beneath it.
The sourcing that launders one side’s claims into neutral record.
These are not accidents of deadline pressure
They are measurable, repeatable patterns, and we measure them.
What we do
We exist to:
Prove bias, not allege it.
We build curated, repeatable metrics for every news topic we cover, so a claim of bias always arrives with its evidence attached and its counter-arguments stated in full.
Set the standard for media monitoring.
Outlet by outlet, topic by topic, we publish an objective record of how newsrooms perform, and we show our working.
Turn outrage into procedure.
We give anyone the means to act in seconds: evidenced complaints to IPSO, Ofcom and the BBC, and precise letters to editors, MPs and foreign offices, each one sourced, specific and within the rules of the body that receives it.
Strengthen the journalism we want more of.
We build services for newsrooms and independent journalists, and toolkits that let NGOs and civil society campaign with maximum accuracy and impact.
Raise the floor for everyone.
Fair, accurate, accountable journalism across the board, whoever the story is about.
The standard
We are open about where we stand. A publisher is free to hold a perspective; it is never free to distort the facts. So we bind ourselves to the discipline we demand.
Every figure traces to a named primary source before publication.
Contested characterisations are attributed to the institutions that make them.
We argue documented effect, never asserted motive.
Our complaints name outlets and institutions, not individuals.
We state realistic remedies and claim only the outcomes we achieve.
We ask the press to meet a standard.
We meet it first.
Get the Full Picture.