Gwyneth Paltrow Faces Backlash Over Israeli Real Estate Ad for 51 Park in Herzliya

Gwyneth Paltrow sparked widespread outrage after becoming the face of an Israeli real estate project, starring in an ad for 51 PARK, a luxury development of Aviv Melisron in Herzliya, Israel.

“Breaking News Click to pause breaking news tickerpause-simpleClose Breaking News Tickerclose-prominent US CENTCOM says attacks launched on 'multiple targets' in IranIranian media report explosions at various locations across the country Click to pause breaking news tickerpause-simpleClose Breaking News Tickerclose-prominent Toggle Play Gwyneth Paltrow’s Israeli real estate ad goes viral Gwyneth Paltrow sparked widespread outrage by becoming the face of an Israeli real estate project”

Al Jazeera

The Daily Beast described the clip released Wednesday in which Paltrow says, “Who decided mornings should be so early? Even my coffee needs a coffee,” as she wakes up and then runs in a park.

Al Jazeera

In the same campaign video, Paltrow tells a driver “Herzliya, Israel,” after he asks “New York?”

The Times of Israel said the video was filmed in New York by Tel Aviv agency WhyWorry, and it described the project as “51 Park,” a luxury residential development in Herzliya.

Distractify said the ad campaign went viral amid the war and that reactions were harsh on X, with one user writing “Gwynocide! So posh! She is also coming out with noise-cancelling headphones that filter out the screams of children,”.

Another X user replied, “The answer is simple. She supports genocide. F--k her. #GwynethIsGross.”

Distractify

The Daily Beast also quoted a user on X saying, “While children are buried under rubble in Gaza, while Lebanese families flee Israeli airstrikes, while Gazans starve under total blockade, she is fronting an ad campaign for ’51 Park,’ a luxury apartment complex in Herzliya, Israel,”.

Alana Hadid, sister to Bella and Gigi Hadid, publicly slammed Paltrow on Instagram, writing “Dude the level of unhinged capitalism is f---ing astounding,” in the comments below the video.

The Daily Beast said the campaign was created by the Israeli creative agency Why Worry and that its founder, Gabi Attal, announced Paltrow’s participation with a statement beginning “To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle, and uncompromising quality.”

“Gwyneth Paltrow is Now Doing Ads For Luxury Apartments in Israel I miss the old days when Paltrow was just an actress who never knew which Marvel movie she was in and lived a life of Vinyasa and fast-casual quinoa bowls”

Jezebel

Distractify added that the ad was filmed in New York, not Israel, and that the controversy centered on promoting the development amid “the genocide.”

The Times of Israel framed Paltrow’s public profile by noting she previously expressed support for those taken hostage on October 7, 2023, by Hamas terrorists, and it identified her husband as Jewish TV producer Brad Falchuk.

In the same coverage, Al Jazeera’s Hala Al Shami said the ad’s virality reflected “Israel’s pattern of promoting real estate abroad,” as the segment ran under the headline “Gwyneth Paltrow’s Israeli real estate ad goes viral.”