Full story
U-turn after protests
Liverpool scrapped plans to increase ticket prices at Anfield for the next three seasons after protests from supporters, and the club confirmed a revised approach following dialogue with its supporters board.
“increase general admission ticket prices by 3% for the 2026-27 season, followed by a price freeze in 2027-28”
The BBC said Liverpool will increase general admission ticket prices by 3% for the 2026-27 season, followed by a price freeze in 2027-28.
The Guardian reported that Liverpool’s owner, Fenway Sports Group (FSG), had previously announced general admission tickets would rise by the rate of inflation, capped to 3%, in each of the next three seasons.
The Guardian also said Liverpool’s three-year plan was met with protests including a “Not a pound in the ground” campaign and Anfield being turned into a sea of yellow cards during the last home game against Crystal Palace.
Prices and fan voices
Alongside the policy change, the BBC provided specific ticket figures for next season, saying the cheapest Anfield season tickets in the Kop will cost £734.50 and the most expensive in the Main Stand will cost £931.
The BBC also said the cheapest and most expensive match day tickets, in the Anfield Road Stand and Main Stand respectively, are priced at £30 and £62.75.
In a statement carried by the BBC, fan representative groups said, "We welcome the decision that Liverpool FC will no longer proceed with its previously announced three-year ticket pricing model."
The Times quoted supporters’ board member Jay McKenna saying, "We are pleased with the outcome," after consultation with the club’s supporters’ board.
What comes next
Liverpool also tied the revised ticket plan to future discussions, with the BBC saying the club and the supporters board will continue discussions on a plan for future seasons, including exploring commercial ideas to avoid future ticket price increases.
“exploring commercial ideas to avoid future ticket price increases and address issues around affordability”
The Guardian reported that further discussions with the supporters board will be held over ticket prices for future seasons, and it said Liverpool’s club claimed the earlier increases were necessary due to rising operational costs at Anfield.
The club’s statement highlighted that the next steps are meant to address affordability and access, and it said the club and Supporters Board will use the certainty of these seasons to seek longer term alternative solutions across the game.
The BBC added that after the initial pricing announcement, Spirit of Shankly launched a campaign called 'Not a Pound in the Ground', calling on fans to buy food and drink from local businesses in the Anfield area rather than inside the stadium itself.
