Meta Launches Instagram Plus Premium With Exclusive Story Features
Key Takeaways
- Instagram Plus tests as a paid subscription in multiple markets, including Philippines, Mexico, and Japan.
- Subscribers get exclusive features like stealth Story viewing and analytics.
- Meta explores broader paid plans for Instagram, Facebook, WhatsApp with AI enhancements.
Meta Tests Instagram Plus
Meta began testing Instagram Plus, a premium subscription offering exclusive features beyond the free app.
“Meta revealed in January that it plans to test paid versions of Instagram, WhatsApp, and Facebook”
9to5MacSubscribers gain the ability to view Stories without notifying the poster.
9to5MacThe service is being tested in Mexico, Japan, and the Philippines, priced around $2 USD per month.
Expanded Story Controls
Subscribers can extend their Stories beyond 24 hours.
They can spotlight a Story once per week to increase visibility.
ADSLZoneThey can search the viewer list to see if a specific person watched their Story.
AI and Support Cross-Platform
Meta's broader plan includes premium subscriptions for Facebook and WhatsApp as well.
“Continuer sans accepter →”
BoursierEach app will have tailored exclusive features.
The subscriptions will integrate capabilities of Meta's AI assistant Manus.
Diverse Features Across Apps
Facebook's subscription will focus on enhanced social controls and privacy.
WhatsApp will test a premium among smaller user groups.
Digital TrendsThe rollout is being approached as incremental tests.
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