Meta's Muse Spark AI App Surges to No. 6 on US App Store Amid Privacy Concerns

Meta's release of its Muse Spark AI model sent downloads of its AI app soaring.

“- Meta's release of its Muse Spark AI model has sent downloads of its AI app soaring”

Business Insider

Sensor Tower reported an 87% day-over-day increase in the US Apple App Store.

Business Insider

The surge extended beyond the US, with Canada, the UK, France, and Germany seeing significant increases.

Muse Spark is the first model released by Meta Superintelligence Labs.

Meta allocated $72 billion in AI development in 2025 and is expected to spend up to $135 billion in 2026.

The Meta AI app notifies Instagram contacts when a user downloads it, a feature described as generally considered to be uncool behavior.

The Meta AI app's integration with Instagram and Facebook means using the app can trigger notifications to mutual contacts.

The app never asked permission to notify people.

Mashable

Meta will continue to use data to show targeted ads.

Some users had unwittingly shared AI chatlogs in a Discover feed.

Clean Clothes Campaign spokesperson Ineke Zeldenrust criticized the audit system as fundamentally broken.

Muse Spark is designed for everyday personal use.

“Meta released its new Muse Spark AI model on Wednesday as part of a major overhaul of its AI efforts”

TechCrunch

Meta released benchmark scores showing mixed results compared to competitors.

Meta is releasing a Contemplating mode that orchestrates multiple agents reasoning in parallel.

Contemplating mode is not yet available but will be released gradually.

The announcement marks a shift from Meta's earlier AI efforts.

Zuckerberg framed the lab's founding goal as putting personal superintelligence in everyone's hands.