OpenAI Acquires AI Personal Finance Startup Hiro Finance and Its Team

OpenAI has acquired AI-driven personal finance startup Hiro Finance in an acquihire.

“OpenAI is moving deeper into fintech, buying AI‑driven personal finance startup Hiro Finance in an acquihire that brings its team and technology under the ChatGPT umbrella”

BanklessTimes

Hiro Finance was founded in 2023 by Ethan Bloch and offered AI-powered financial planning.

BanklessTimes

The startup was backed by Ribbit Capital, General Catalyst, and Restive Ventures.

Hiro will shut down operations on April 20 with data deletion by May 13.

Bloch said Hiro employees are coming with him to OpenAI, with about 10 people listed on LinkedIn.

Hiro's platform was specifically trained to nail financial math.

Hiro reportedly attracted around 1 million customers.

Business Review Live

OpenAI has been positioning ChatGPT as a tool for finance teams.

The acquisition aligns with OpenAI's broader strategy to strengthen capabilities in financial services.

OpenAI did not specify future product plans for Hiro.

“OpenAI has acquired AI personal finance startup Hiro Finance, marking another step in its expansion into applied AI use cases”

CXO Digitalpulse

The move could help OpenAI appeal to OpenClaw users.

Bloch created his own auto-trading OpenClaw agent named RoboBuffett.

The deal raises questions about data privacy and regulatory compliance.