X Suspends Creators From Revenue Sharing For Posting Undisclosed AI-Generated War Videos

X (formerly Twitter) announced a new enforcement policy that will suspend creators from its revenue-sharing program for 90 days if they post AI-generated videos of armed conflict without a clear disclosure that the content is synthetic.

“In brief - X's product head, Nikita Bier, said creators posting undisclosed AI-generated war videos will lose access to the platform’s revenue-sharing program for 90 days”

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The company said repeat offenders can be permanently removed from monetization.

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The change targets synthetic war footage specifically and ties platform monetization to disclosure compliance, signaling a stricter approach to content that could mislead users during crises.

X framed the policy as a measure to "preserve authenticity on the timeline" and to prevent manipulation during wartime, according to product head Nikita Bier.

The company emphasized the particular danger of synthetic videos in conflict contexts, where fabricated footage can inflame tensions, spread propaganda, or create false narratives that have real-world consequences.

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The immediate trigger for the enforcement update was a spike in AI-generated conflict clips following recent Middle East violence.

“In brief - X's product head, Nikita Bier, said creators posting undisclosed AI-generated war videos will lose access to the platform’s revenue-sharing program for 90 days”

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The surge included a high-profile deepfake that showed a purported airstrike on Dubai's Burj Khalifa and drew millions of views.

X's move joins broader warnings from researchers and governments about the risks deepfakes pose to information ecosystems, particularly during conflicts when misinformation can be weaponized.

Under the new rule, enforcement affects creators' access to revenue sharing rather than a blanket removal from the platform: undisclosed synthetic war videos risk a 90-day monetization suspension, with permanent demonetization for repeat violations.

X's policy ties punishment to monetization privileges, which may incentivize clearer labeling but could also raise questions from creators about how synthetic content is detected and appeals are handled.

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