Firefighters battle blaze at Green Bay Converting amid blizzard conditions
Image: WBAY

Firefighters battle blaze at Green Bay Converting amid blizzard conditions

17 March, 2026.USA.3 sources

Key Takeaways

  • Green Bay Converting at 2200 Larsen Road is on fire.
  • Emergency crews battle the blaze amid blizzard conditions.
  • Crews dispatched around 7:45–7:48 a.m.; firefighting continues for hours.

Fire Response

The incident began when crews were dispatched around 7:45 a.m. to a fire alarm at the industrial facility.

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Engine 4 reported heavy black smoke while en route to the scene.

Battalion 3 confirmed flames emanating from the roof of one building.

Officials upgraded the response to a second-level box alarm to bring in additional resources.

The fire caused portions of the building to collapse due to both fire and water damage.

Weather Challenges

Blizzard conditions severely hampered firefighting efforts as crews battled the blaze.

Weather complications have created additional risks and operational challenges since the blizzard began March 15.

Image from Green Bay Press-Gazette
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High winds impacted the response while equipment froze on site.

Firefighters established an on-site rehabilitation area where they could rest, rotate out, and return to the active fire zone.

Dangerous weather conditions affected transportation across multiple counties.

Multiple counties were under a 'do not travel advisory' from the Department of Transportation.

Crews from farther distances faced particularly difficult travel conditions.

Crews received assistance from both city plow trucks and people in their own private vehicles.

Emergency Coordination

A massive coordinated response involved numerous agencies from across the region.

Neighboring departments provided mutual aid and assistance to handle the extended emergency situation.

The fire was updated to a box alarm status, calling in neighboring resources.

Assisting agencies included Howard Fire Rescue, De Pere Fire Rescue and Pulaski Tri-County Fire Department.

These agencies not only helped with firefighting but also covered 911 calls in their jurisdictions.

Additional support came from multiple city departments and community organizations.

The response demonstrated extensive regional cooperation to manage the complex incident.

Safety Status

Despite extensive damage and challenging conditions, no injuries were reported as of the 5 p.m. update.

No civilian or firefighter injuries or deaths were recorded.

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The Green Bay Metro Fire Department Fire Marshal's Office has launched an investigation.

The cause and origin of the fire remain unknown at this time.

Crews expected suppression efforts to continue into the evening.

Some agencies were released from the scene as conditions allowed.

The department asked the public to avoid the area to keep roadways clear for emergency vehicles.

No residents or workers were displaced as a result of the incident.

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