Nokian Launches Bond-Style Hakkapeliitta 01 Tire With Automatically Deploying Studs
Key Takeaways
- Studs automatically deploy in cold conditions and retract as temperatures rise
- Design provides studded traction on ice while avoiding noise, road wear, and discomfort on dry roads
- Finnish tire maker Nokian will launch an automatic-stud winter tire later this year
Retractable stud winter tire
Nokian has introduced the Hakkapeliitta 01.
“IVALO, Finland—In 1987, fictional superspy James Bond careened around a frozen lake in an Aston Martin in the movie The Living Daylights”
It is a studded winter tire whose metal studs automatically extend and retract according to conditions.
The design was explicitly likened to the retractable studs seen in the 1987 James Bond film, and outlets described the launch as a notable addition to the company’s winter-tire lineup.
Active stud tire system
The tire's active stud system is engineered to engage on snow and ice to improve grip.
It retracts on milder or dry roads to reduce noise, harshness and pavement wear.
Nokian and reporters quantify these effects in performance and durability terms.
Hakkapeliitta 01 development
The Hakkapeliitta 01 reflects a long development and testing cycle.
“Les pneus cloutés ont toujours été redoutables sur la neige et la glace”
Nokian worked on the concept for more than a decade and previewed early versions in 2014.
Nokian put the production design through demanding winter tests at its White Hell facility, where journalists reported very strong grip in dynamic trials.
Tire launch details
Nokian positions the Hakkapeliitta 01 as a certified, market‑ready product.
The company says the tire carries Three‑Peak Mountain Snowflake and Ice Grip certifications.
It will reach consumers in target markets later in the year, with commercial sales slated for autumn 2026 across passenger cars, crossovers and SUVs in Nordic Europe and North America.
Nokian Hakkapeliitta 01 tradeoffs
Outlets highlight Nokian’s heritage and the Hakkapeliitta 01’s intended tradeoffs.
“IVALO, Finland—In 1987, fictional superspy James Bond careened around a frozen lake in an Aston Martin in the movie The Living Daylights”
The company — described as the inventor of winter tires — has long refined studded designs.
This model’s retractable studs aim to balance roughly 10% better ice grip with reduced noise and up to 30% less pavement wear when studs are retracted.
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