
Strategy Acquires 22,337 BTC In Week Ending Mar 15, 2026, Gains 16,622 BTC
Key Takeaways
- Two-week March purchases total about 40,332 BTC.
- Week of March 8 purchase around 17,994 BTC, preceding the Mar 15 surge.
- Week ending Mar 15: 22,337 BTC bought, 16,622 BTC gain (~$1.2B).
Saylor’s Strategy Buys
Strategy’s Bitcoin accumulation has continued at a large scale, with the company acquiring 22,337 BTC in the week ending Mar 15, 2026 and reporting a BTC gain of 16,622 BTC (about $1.2B).
“Bitcoin isn't crashing because of Saylor, it's losing the momentum trade Bitcoin's recent weakness reflects a broader rotation into AI, IPOs and other momentum trades rather than concerns about Michael Saylor's bitcoin sales, according to Charles Schwab's Jim Ferraioli”
In that same update, Strategy said it spent $1.57B at an average price of about $70,194 per BTC and recorded a weekly BTC yield of 2.3%.

CryptoQuant-linked analysis highlighted that StrategyB, formerly known as MicroStrategy, has now been more than six years into its Bitcoin accumulation strategy targeting roughly 5% of the asset’s total supply and executing what it described as the largest dollar-cost averaging program in Bitcoin’s history without selling any BTC since inception.
TradingView’s analysis also framed the market backdrop as Bitcoin “locked in a cautious consolidation phase below a key psychological threshold,” while noting Bitcoin was trading below StrategyB’s estimated realized price near $76,000 and that StrategyB reportedly holds approximately 717,131 BTC (around 3.4% of Bitcoin’s circulating supply).
Momentum Trade Fades
Charles Schwab director of digital currencies research and strategy Jim Ferraioli argued that Bitcoin’s weakness is not primarily about Michael Saylor or Strategy’s actions, saying, "Bitcoin has been in a bear market since October," and adding, "Not to say it's as simple as that, but it's kind of simple as that."
Ferraioli said the rebound after spot ETF launches failed to trigger a broad speculative frenzy and that crypto investors chase momentum rather than fundamentals, warning, "And momentum is out of crypto at the moment."

The CoinDesk framing tied the underperformance to a rotation toward other momentum trades, including gold, artificial intelligence-related stocks, and IPOs, while also noting that crypto-native platforms such as Hyperliquid have introduced perpetual contracts tied to non-crypto assets.
In that same account, Ferraioli downplayed concerns about Strategy’s recent sale of 32 bitcoin, saying, "But I don't think [the sale] is what's really driving it," and instead pointing to investors exiting at breakeven and broader competition for speculative attention.
Funding Shifts to STRC
CryptoQuant-linked reporting described a funding shift behind Strategy’s buying pace, saying that in the week of March 8 around $900 million came from MSTR share sales while roughly $377 million was sourced through STRC-related funding.
It then said that last week MSTR share sales fell sharply to approximately $396 million while STRC funding jumped to about $1.18 billion, presenting STRC as a larger pillar supporting Strategy’s BTC accumulation.
The Cryptonomist also stated that STRC-linked funding has grown from virtually 0% a year ago to roughly 8% today, while still describing MSTR share sales as accounting for around 64% of capital.
In parallel, CryptoRank’s update put Strategy’s latest purchases in the context of preferred-stock fundraising, noting that the $1.57B buys were 75% funded by the sale of 11.9M preferred shares ($STRC) raising $1.18B, with the remaining $396 million coming from the sale of MSTR Class A common stock.
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