Crypto16 March, 20262 min read
Strategy executes largest Bitcoin purchase of 2026 as STRC demand surges
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Strategy purchased 22,337 BTC for $1.57B in the latest week. Holdings exceed 761,000 BTC.
Major Bitcoin Acquisition
Strategy executed its largest Bitcoin purchase of 2026, acquiring 22,337 BTC for approximately $1.57 billion between March 9 and March 15, 2026. The Virginia-based software company, previously known as Microstrategy and now operating as Strategy, purchased the cryptocurrency at an average price of $70,194 per coin. This acquisition brought the company's total Bitcoin holdings to 761,068 BTC.
“Michael Saylor's Strategy (previously known as Microstrategy), the world's largest publicly traded holder of bitcoin, expanded its cryptocurrency reserves again last week, purchasing more than $1.5 billion worth of bitcoin in one of its largest acquisitions on record.”
The purchase represents one of the five largest Bitcoin purchases in the company's history. Strategy demonstrated continued commitment to accumulating Bitcoin as a primary corporate reserve.
The purchase occurred as Bitcoin was trading near $74,000. Strategy's average acquisition cost of $75,696 per coin is now close to current market levels.
STRC Funding Surge
The massive Bitcoin acquisition was primarily funded through surging demand for Strategy's STRC perpetual preferred stock. STRC generated approximately $1.18 billion through the sale of 11.9 million shares. This accounted for roughly 75% of the total purchase funding.
This represented a dramatic increase from just $377 million in STRC proceeds the previous week. The company also sold 2.8 million shares of its Class A common stock (MSTR) for approximately $396 million. The surge in STRC demand coincided with Strategy's easing of sales rules on March 9.
The company allowed STRC to operate more actively with extended hours and multiple brokers. This created a more liquid preferred stock instrument central to the company's '42/42' capital plan.
Market Impact & Holdings
Strategy's aggressive Bitcoin accumulation strategy has positioned it as the dominant corporate holder of the cryptocurrency. The company's 761,068 BTC represents more than 3.5% of Bitcoin's total fixed supply of 21 million coins. At current market prices near $74,000, these holdings are valued at approximately $56 billion.
“Strategy's total holdings of 761,068 BTC represent more than 3.5% of bitcoin's total supply, according to company disclosures. The holdings are currently valued at roughly $56 billion, although the company still faces about $1.6 billion in unrealized losses at prevailing market prices due to the higher average acquisition cost.”
The company still faces about $1.6 billion in unrealized losses due to its higher average acquisition cost of $75,696 per Bitcoin. The market responded positively to the news with Strategy's stock (MSTR) surging 4.09% to $145.38. MSTR reached a 45-day high of $148 following the announcement.
This performance reflects investor confidence in the company's Bitcoin-centric strategy. Investors also expressed confidence in the effectiveness of the company's innovative funding mechanisms.
Future Strategy Outlook
Strategy continues to signal its commitment to further Bitcoin accumulation through ongoing funding programs. Executive Chairman Michael Saylor's social media activity hints at continued purchases. Saylor's recent post 'Stretch the Orange Dots' highlights STRC's growing role in funding acquisitions.
The company maintains substantial issuance capacity with $6.3 billion in MSTR shares available. Strategy also has $1.96 billion in STRC shares remaining under its at-the-market programs. These initiatives are part of Strategy's broader '42/42' capital plan.
The plan targets $84 billion in equity offerings and convertible notes through 2027. This strategy is designed to fund additional Bitcoin purchases and reinforce the company's market leadership.