
TikTok Lets Users Manage “Pour Toi” Algorithm With Content Preferences And Topic Sliders
Key Takeaways
- Instagram's Your Algorithm lets users customize Reels by choosing topics to see more or less.
- Adam Mosseri announced Your Algorithm and showcased new ways to access it.
- Expands control across feed and Reels, extending to more areas of the app.
TikTok feed controls
TikTok, built on algorithmic recommendations and known for the “fil Pour Toi,” offers options to filter non-pertinent content and keep users engaged with the feed.
“Pour éviter que leurs utilisateurs ne se sentent submergés par des recommandations inadaptées et finissent par déserter l’application, les plateformes sociales ont, ces dernières années, multiplié les outils permettant de maîtriser leur algorithme, ou au moins l’influencer au fil de l’eau”
In TikTok’s section Préférences de contenu, the feature “Gérer les sujets” lets users select the thématiques the algorithm will emphasize in the Pour Toi feed, using a slider across a series of predefined categories like “Arts créatifs” and “Danse.”

The article says the changes from “Gérer les sujets” do not generate immediate effects and that users should generally “compter quelques jours” before the settings influence what is shown.
For faster results, TikTok also provides “Actualiser ton fil d’actualité,” which for a few minutes shows videos the user does not see ordinarily and asks them to like, share, comment, or watch fully to generate signals for the platform.
Within Préférences de contenu, TikTok also includes options to mute accounts, filter certain mots clés, activate “Mode restreint,” and use the mobile “Pas intéressé” long-press to signal disinterest in a video.
Instagram’s Your Algorithm
Instagram’s “Your Algorithm” is presented as a shift from a simple setting toward more direct control over what appears in users’ feeds and Reels, with Adam Mosseri previewing new ways to access it.
In a post discussed by mezha.net, Mosseri said, “We want to turn Your Algorithm from a setting into something that feels central to your Instagram experience.”

The same coverage describes how the interaction could work in the app, including scrolling down to bring up the Your Algorithm menu, swiping up on a Reel to reveal a similar menu, and using buttons under each Reel to indicate whether users want to see more videos of that format.
TechCrunch frames the feature as letting users specify which topics they want to see more of and less of, noting that Instagram launched Your Algorithm last year and has been introducing it to more areas of the app.
In the most popular comments on Mosseri’s post, one user demands: “WE JUST WANT OUR ALGORITHM TO SHOW THE PPL WE FOLLOW.”
Control limits and rollout
The article coverage says Instagram is testing additional ways to customize Your Algorithm, with Mosseri showing examples where pulling down in the feed could bring up the Your Algorithm menu and swiping up from a Reel could trigger a similar customization prompt.
“Instagram announced a key change in how users consume Reels, its short-form video format”
MARCA reports that Mosseri said the change will take effect in 2026, writing: “As it's early in the year, for a limited time you can also tell your algorithm the three main interests you want to see more of in 2026.”
MARCA also quotes Mosseri explaining that users can “add more topics, you can remove a topic, you can add topics you want to ensure you won't see anything in the future,” and that those changes will be reflected in the Reels tab forever.
The ITSitio article adds that Instagram made clear control is not total, stating that “it is not possible to reduce or remove ads in the Reels feed,” and that attempting to add ads as a category shows an error message.
In the same ITSitio account, it is noted that while users can select related categories such as sponsored content or AI, the limitation applies only to videos whose topic is artificial intelligence and does not reduce exposure to posts generated or promoted through AI.
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