Full Analysis Summary
Greggs sales and diet trends
Greggs has reported changing customer behaviour linked to rising use of GLP-1 weight-loss drugs.
The chain has introduced smaller, higher-protein items such as an egg-pot and overnight oats while shifting away from some traditional high-fat pastries.
Executives described sales growth as mixed, with total sales rising 7.4% in the three months to December 27 and full-year like-for-like sales up 2.4%.
Profits were described as lacklustre and the outlook muted.
Management said customers are choosing smaller portions and seeking more protein, fibre and healthier options.
Retailers are already adapting ranges labelled 'GLP-1 friendly'.
Coverage Differences
Tone and detail
BBC (Western Mainstream) focuses on the CEO's direct quote that GLP‑1s are 'changing customer habits' and emphasises product changes and the firm's muted outlook, whereas Wandsworth Times (Local Western) supplements that narrative with concrete sales figures, product sales volumes (half a million egg pots, 1.3 million hot food items weekly) and an explicit phrase on the 2026 outlook being 'cautious but hopeful.'
Retailers adapting to GLP-1
Both sources report that retailers are broadly responding to GLP-1-driven shifts.
Tesco is reportedly 'watching trends closely' and expanding GLP-1-friendly ranges.
Greggs plans to target customers using weight-loss drugs with smaller portions and protein-rich products.
Wandsworth Times highlights wider retailer moves and product launches, including M&S's 'nutrient-dense' range and Greggs' overnight oats.
The BBC frames these responses as part of a sector-wide reaction to changing customer habits noted by executives.
Coverage Differences
Narrative focus
Wandsworth Times (Local Western) provides specific examples of product launches and quantifiable measures of product sales and competitor responses (M&S nutrient‑dense range, Tesco range called 'GLP‑1 friendly'), whereas BBC (Western Mainstream) stresses the CEO's characterisation of habit change and the broader strategic shift among retailers without the same level of product sales detail.
Coverage of Greggs sales
The Wandsworth Times focuses on commercial metrics, reporting half a million egg pots sold, 1.3 million hot food items sold weekly in 2025, and like-for-like sales growth.
The BBC emphasises Currie's remark that there is "no doubt" GLP-1s are shifting customer habits and links these changes to Greggs' product strategy and its muted profit outlook.
Coverage Differences
Missed information / emphasis
Wandsworth Times (Local Western) includes granular sales volume figures and specific weekly hot‑food volumes which the BBC (Western Mainstream) does not provide; conversely the BBC offers an explicit quote from the CEO about habit change and mentions lacklustre profits and a muted outlook, elements that complement but are emphasised differently across sources.
Greggs sales and outlook
Taken together, the reporting suggests Greggs is adapting its product mix and portion sizes in response to medically driven appetite suppression.
However, the coverage shows uncertainty about the longer-term impact.
Executives describe the outlook as 'cautious but hopeful' and say the chain is 'outperforming the market' despite challenging conditions.
Both sources also signal a muted profit picture and indicate that retailers are monitoring trends rather than declaring a settled shift.
Coverage Differences
Uncertainty and framing
Wandsworth Times (Local Western) includes company framing that the business is 'outperforming the market' and gives the 2026 outlook as 'cautious but hopeful,' while BBC (Western Mainstream) highlights the 'lacklustre profits' and 'muted outlook' language from Currie — both portray caution but with slightly different emphases on performance versus caution.