Our missionEst. February 2024 · United Kingdom

Ourmissionistoholdvectorsofpowertoaccountbyquantifyingandevidencingmedia bias,andtoputthetoolsofaccountabilitydirectlyinthepublic’shands.

We count what the press does to a story, publish the evidence, and help you take it to someone who has to answer.

On the record

Founded
February 2024, United Kingdom
Grew out of
The Tech for Palestine coalition
9,300,244+actions sent through NewsCord to newsrooms, regulators and MPs
900,000+people have taken action with us
3,578news outlets in the registry we compare coverage from
73outlets the Watchdog scores, article by article
49replies from 20 institutions, published on our record
01Where we started

We started because of how the press reported a genocide.

NewsCord grew out of the Tech for Palestine coalition in the months after October 2023, and was incorporated in the United Kingdom in February 2024.

We started it because of how the mainstream press reported Israel’s genocide in Gaza. Headlines left out who did the killing. Palestinian deaths were reported as a claim and Israeli deaths as a fact. The UN Commission of Inquiry has since concluded that it is a genocide.

It was never only Gaza. The same tricks turn up wherever the people in the story have the least power to answer back: Muslims in Britain, people crossing the Channel in small boats, Black academics, protesters.

Demonstrators carrying portraits of the Gaza journalists Anas al-Sharif, Khaled El-Shawa and Saleh al-Jafarawi, Madrid, May 2026
Demonstrators carry portraits of the Gaza journalists Anas al-Sharif, Khaled El-Shawa and Saleh al-Jafarawi. Madrid, May 2026.Photo: Barcex, CC BY-SA 4.0

One sentence like that is easy to deny. Thousands of them are a pattern, and a pattern can be counted.

02What we look for

You can see it in a single sentence.

Three examples from this year. Each one is quoted from the outlet, and each one became a complaint.

Exhibit A

The killer goes missing

BBC News, 21 July 2026

“The brother of Firas al-Masri told the BBC that he had been burnt to death along with his wife, Salsabeel, and their three daughters and son, Faryal, Salma, Amira and Naim.”

BBC News, the same passage

“Four Israeli soldiers have been killed in Palestinian attacks in Gaza”

FiledSupporters filed BBC accuracy complaints about this passage.See the campaign
Exhibit B

Half the quote is cut

Prince Harry, in the New Statesman, 13 May 2026

“We must stand against both anti-Semitism and anti-Muslim hate.”

LBC’s headline

“Harry hits out at deeply troubling rise in antisemitic attacks in UK”

WonThe BBC moved anti-Muslim hate up its article and told readers it had changed it.See the campaign
Exhibit C

Occupied land is filed under Israel

BBC Radio 4, From Our Own Correspondent, 27 June 2026

“Today, we're in Israel where the status quo at Jerusalem's holiest site is under threat from Israeli nationalists.”

WonThe BBC accepted it was wrong and edited it out of BBC Sounds and the podcast.See the campaign
03How the work fits

From one bad sentence to a public answer.

Our work runs in one line, and each step feeds the next.

  1. 01

    Compare

    Every big story, side by side.

    We gather each major story from the outlets that covered it and show where they split: who said what, and what each one left out. We quote the outlets’ own words, so you can check them.

    3,578 outlets in our source registryRead today’s stories
  2. 02

    Measure

    The Watchdog scores the outlets.

    It reads articles from 73 outlets on Gaza, Lebanon, Iran, the West Bank, UK politics and climate, and scores each one against published measures. Every finding quotes the article. You can look up any outlet’s record, and any reporter’s.

    73 outlets, 6 subjectsOpen the Watchdog
  3. 03

    Investigate

    Investigations with the evidence on the page.

    Our editorials count the coverage, read the documents and put the outlets’ own words in front of you. When we call something a smear, the evidence sits beside the word.

  4. 04

    Act

    Then you take it to someone who has to answer.

    Each campaign sends a complaint or a letter to the body that can act on it: IPSO, Ofcom, the BBC, your MP, your councillors, your NHS trust, foreign ministries and the Charity Commission. Every campaign shows you the letter before it goes out in your name.

    9,300,244+ actions sentTake action
  5. 05

    Answer

    Every answer goes on the record.

    When an institution replies, we publish what it said, refusals included, and we tell the people who took part.

    49 replies from 20 institutionsRead the replies
04What changed

What our campaigns have won.

These are the replies where an institution did what a campaign asked. Most still say no: 34 of the 49 replies on our record reject the complaint outright. We publish those too.

Headless by NewsCord

The same engine, for other organisations.

Other organisations run their own campaigns on Headless, under their own name, through the same channels our campaigns use.

05The standard we keep

We are not neutral about genocide. We are exact about the facts.

The standard we keep

A publisher can take a side. It cannot bend the facts to fit it. So we hold ourselves to the rules we ask the press to follow.

  1. Rule 01

    Regulated by IMPRESS

    We are a regulated member of IMPRESS, the independent press regulator. Complain to us and we acknowledge it within 7 days and send a decision within 21.

    How to complain
  2. Rule 02

    Corrections in public

    When we get something significant wrong, we correct it and list it on our corrections page.

    Corrections
  3. Rule 03

    Methods in public

    The Watchdog’s measures, what each one counts and how much it weighs, are published in full.

    Methodology
  4. Rule 04

    No quote, no finding

    Every Watchdog finding quotes the article it comes from. If the words are not on the page, there is no finding.

  5. Rule 05

    Every number has a source

    Every figure we publish traces back to a named primary source.

  6. Rule 06

    We only claim what we won

    We publish the outcomes we can show, and the refusals next to them.

    Every reply

We ask the press to meet a standard. We meet it first.