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Vanishing in Agadir
British influencer Rachel Kerr, 31, has been reported missing after she vanished during a work trip to Agadir, Morocco, leaving her family “extremely concerned” about her welfare.
“Rachel Kerr has gone missing during a work trip to Agadir, Morocco”
Multiple reports say Kerr was last seen checking out of the Caribbean Village Agadir on Saturday, April 25, and that since then she has not contacted family or friends.
Her mobile phone has remained switched off, which relatives described as unusual, and her online activity abruptly stopped with her last Instagram post dating to April 13.
The Times of India said Kerr was last seen at the Caribbean Village Agadir before checking out on April 25, and that “her mobile phone has remained switched off.”
The Scotsman similarly reported she was declared missing after checking out of her hotel on Saturday and that she “has not been heard from since she checked out of her hotel on Saturday April 25.”
The Times added that Kerr’s Instagram has been silent since she left Caribbean Village, a three-star all-inclusive resort, and that her phone was switched off, which her family said was unusual.
The Tab and LBC both placed her last known location at the Caribbean Village and said she was last seen leaving the SMART Nightclub in Hotel Agador at around 5am on Saturday, April 25.
Across the accounts, the Foreign, Commonwealth & Development Office is described as supporting the family while the search continues.
Last seen and last post
The timeline described by Kerr’s family and friends centers on the night of Saturday, April 25, when she was last seen leaving a nightclub and then checking out of her hotel.
The Times reported that Kerr “has not been seen since checking out of a hotel in Agadir on April 25,” and said she “had been out until 5am at a local nightclub that morning.”
LBC similarly stated that Kerr was last seen by her friends leaving the SMART Nightclub in Hotel Agador, and that she left the club at around 5am on Saturday April 25 before checking out of Caribbean Village.
The Tab also said she was last seen checking out of her all-inclusive hotel in Agadir on Saturday, April 25, and that her last known location was the Caribbean Village.
Multiple outlets tied the disappearance to a sudden stop in contact: The Times of India said she “has not contacted family or friends” and that “her last Instagram post dating back to April 13—nearly two weeks before she went missing.”
The Tab included a missing persons Facebook-group statement from Kerr’s cousin Claire, saying, “My cousin Rachel Kerr (31) is missing in Adagir, Morocco. Last known to be staying at the Caribbean Village hotel however she checked on Saturday and we haven’t heard from her since.”
The Times of India and The Scotsman both described Kerr as originally from Dunblane in Scotland, and The Times added that she also goes by the name Rachel Gourlay.
In the accounts that mention her social media content, her last post is described as dating to April 13, with The Tab citing the caption “la marinaaaa”.
Family appeals and official support
Kerr’s disappearance has prompted public appeals from her family and statements about official assistance from the UK government.
“Please get in touch if you have any information. Her family are extremely concerned for her welfare”
The Times of India said Kerr’s cousin Claire Hill made a public appeal urging anyone who may have interacted with Rachel in recent days to come forward, adding, “Please get in touch if you have any information. Her family are extremely concerned for her welfare.”
The Scotsman similarly quoted Claire Hill’s appeal, including “Please get in touch if you have any information. Her family are extremely concerned for her welfare.”
The Tab also reproduced Claire’s statement in a missing persons Facebook group, saying, “We’re very concerned for her welfare and appealing for any information on her whereabouts or who she may be in contact with out there.”
In parallel, multiple outlets reported that the Foreign, Commonwealth & Development Office is supporting the family.
The Times of India said “A spokesperson for the UK’s Foreign, Commonwealth & Development Office confirmed that support is being provided to Kerr’s family as the search continues.”
The Tab quoted an FCDO spokesperson saying, “We are supporting the family of a British woman who is missing in Morocco.”
Beyond official support, some reports describe family members traveling to help search.
Competing explanations for disappearance
While the core facts of Kerr’s last known movements and lack of contact are consistent, the reports diverge on what may have contributed to her disappearance.
The Tab said someone claiming to have been on the trip told friends she’d “run out of money” just before she vanished, and it described a claim that “she ran out if money completely on Friday.”
LBC similarly said “One friend said she was returning home because she had ‘run out of money’.”
The Times, however, focused less on money and instead described her as a model and published author who had continued posting until mid-April, with her last Instagram post dating to April 13 and her phone switched off after leaving Caribbean Village.
Metro reported that Kerr was believed to have run out of money in Agadir and added additional claims about her passport and mental state.
Metro also included a claim that the SMART nightclub had “a reputation for drinks’ spiking,” quoting a commentator who said, “If she was frequenting Smart nightclub, I would be very concerned as it has a reputation for drinks’ spiking.”
The Sun framed the situation in terms of mental health and danger, quoting friend Alexis Shaw as saying Rachel “is in mental crisis and a danger to herself.”
Across outlets, the only shared official line is the FCDO support statement, while the narrative around motive and risk varies widely between money-related explanations and mental-health or venue-related concerns.
What happens next
As the search continues, the accounts emphasize ongoing efforts to locate Kerr and to gather information from anyone who may have had contact with her in Morocco.
“her family has also sought assistance from Rachel’s contacts in Morocco, as efforts to establish communication have so far failed”
The Times of India said her family sought assistance from Rachel’s contacts in Morocco, as efforts to establish communication had so far failed, and it described the cousin’s appeal as urging anyone who may have interacted with Rachel in recent days to come forward.
The Scotsman similarly described Claire Hill’s social media appeal asking anyone who had had contact with her to share information, and it repeated that Kerr was last known to be staying at the Caribbean Village Agadir and checked out on Saturday.
LBC reported that police in Scotland are aware of her disappearance and that her family are flying out to the country to search for her, while The Sun said her family and friends had flown over to Agadir to help search.
The Tab and The Times both said the Foreign, Commonwealth & Development Office is supporting the family, with the FCDO spokesperson repeating, “We are supporting the family of a British woman who is missing in Morocco.”
The Times of India also reported that Kerr was believed to have been planning future travel-related projects, including a return to Agadir later this year, and that her unexplained disappearance had sparked growing concern among followers and loved ones.
Some reports also mention that Kerr’s last known location and last contact with friends and family occurred when she checked out of Caribbean Village after leaving the SMART Nightclub at around 5am.
Taken together, the sources depict a search driven by public tips, family coordination, and UK government support, with the immediate next step repeatedly framed as getting information about her whereabouts or contacts in Morocco.
