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Everything Exchange push
Coinbase used its “System Update” to outline a strategy to become a full-service finance platform spanning stocks, derivatives, artificial intelligence (AI) and consumer finance, including options trading in cryptocurrencies and stocks and perpetual futures tied to themes such as artificial intelligence, defense and Chinese stocks.
“Coinbase intoduces AI advisor, stock options, and pre-IPO markets in finance push The crypto exchange is expanding into investing, derivatives and banking services as it pursues an all-in-one financial platform”
At the event in Manhattan, Coinbase executive Max Branzburg framed the expansion as the ‘Everything Exchange’, describing it as “a sweeping expansion that pushes the company well beyond crypto into stocks, options, derivatives, prediction markets, and AI-driven investing.”
Branzburg said Coinbase’s tokenized stocks are “true stock ownership, fully on-chain,” with tokens “backed one for one, so you’ll actually own the shares, get the dividends, and have all the shareholder rights you would expect.”
Coinbase also introduced Coinbase Advisor, an AI-based investment advisory service registered with the SEC, and said it would roll out first to Coinbase One subscribers in the U.S., with plans to offer portfolio recommendations, tax-loss harvesting and market analysis.
The update also included pre-IPO perpetual futures, with Branzburg saying “SpaceX just launched last week, Anthropic and OpenAI are coming up, and you can now count on Coinbase for early exposure to all of the hottest IPOs before they’re listed.”
Armstrong on AI advisor
Coinbase Advisor was positioned as an SEC-registered AI investment advisor that can help users manage portfolios through natural language commands, with Coinbase CEO Brian Armstrong describing it as “one of the first SEC-registered AI-powered investment advisors in the world.”
Armstrong said the tool would have access to a user’s portfolio information and account history and that customers could interact with the advisor using natural language commands, adding “Speak to it in plain English to take action on your account.”
The company also said artificial intelligence agents can connect directly to its platform, using systems such as ChatGPT or Claude, so customers can establish trading rules and permit AI agents to execute trades on their behalf.
In parallel with the advisor, Coinbase said it plans to launch stock options trading this summer and crypto options later this year, and it disclosed plans to offer perpetual-style stock index products that can be traded around the clock, including by users in the United States.
Coinbase’s prediction-market expansion included time-based prediction markets with contracts ranging from 15 minutes to one year, and it also introduced “Combos” that let users combine multiple forecasts into a single position.
Products and market impact
Coinbase said its tokenized stocks initiative would represent ownership interests backed 1:1 by underlying shares rather than synthetic instruments, derivatives, or IOUs, and it also said the tokenized shares roll out next month for non-US customers.
The company tied its derivatives expansion to thematic indices with 20x leverage on AI, China, defense, and the top 100 tech stocks, while also launching pre-IPO perpetual futures that provide exposure to private companies before they list.
Coinbase Advisor was described as initially available to Coinbase One subscribers in the U.S., and the update also included Coinbase for Agents, which lets users turn an AI agent loose on their portfolio within set limits.
The rollout drew attention from market participants, with crypto.news reporting that data from Yahoo Finance showed Coinbase shares climbing to roughly $170 during the trading session before easing slightly in after-hours trading, and that the stock exchanged hands near $169.2 at the time of writing.
Separately, Cryptoast reported that Goldman Sachs boosted its view of Coinbase from “NEUTRE” to “ACHETEZ,” and said its price target passed to 303 dollars from 294 dollars.
