Full story
A new AI vanity search
A new service called In the Weights, created by Thomas Dimson and Joey Flynn, is designed to measure how deeply a person is embedded in the internal parameters of Large Language Models, or their "weights."
“An AI-driven vanity search uncovers how you appear online and offers tools to suppress unwanted results while promoting the profile you prefer”
TechCrunch says the platform queries dozens of popular models—including Grok, Gemini, multiple versions of GPT, Claude, and Llama—with the question "Who is this person?"
The site then analyzes the received answers, groups similar descriptions, and provides a final "strength score," with TechCrunch describing Macaulay Culkin and Luciano Pavarotti as occupying the highest ranks.
In a statement on the project’s premise, the In the Weights website says, "Being in the weights means your existence was deemed important in the process of creating superhuman artificial intelligence," tying the service to the idea that AI “memory” could confer a kind of digital permanence.
Scores, models, and skepticism
TechCrunch reports that its own testing produced a strength score of 641, placing the blogger in the top 6% of names, while Macaulay Culkin was described as currently in the top slot with a strength score of 988.
The same TechCrunch account says the leaderboard is shifting as it is written, with Luciano Pavarotti described as "neck-and-neck" with Culkin.
In the TechCrunch piece, Dimson told the outlet via email that he and Flynn were looking to "get the creative juices flowing again" after leaving OpenAI.
AI critic Anthony Moser is quoted in TechCrunch saying the concept is "literally the same as asking 13 chatbots to tell you about yourself," and the article also notes that the results can highlight potential hallucinations.
From curiosity to control
Beyond scoring, the platform is also described as offering tools to manage a user’s online reputation with AI, including removing outdated information or reducing its visibility while elevating relevant content.
“A new vanity search tool called In the Weights is giving people an unprecedented look at their digital footprint in AI training data”
mezha.net says the service scans sources "from profiles to posts and mentions" and uses artificial intelligence to form a consolidated profile that users can monitor through a dashboard.
The Tech Buzz frames In the Weights as "essentially Google for AI weights," positioning it as a consumer-facing window into how extensively people appear in the datasets powering large language models.
TechCrunch adds that Dimson plans to dig in further into why different models in the same series return different results, which models are biased toward different types of people, and which people "should have a Wikipedia article but don’t."
