Published

Josh Kushner Says Thrive Would Not Have Backed Gianni Infantino’s $20 Billion FIFA World Cup Plan
Image: The Washington Post

Sports · 01 September, 2026 · 2 min read

Josh Kushner Says Thrive Would Not Have Backed Gianni Infantino’s $20 Billion FIFA World Cup Plan

Thrive would not have backed FIFA's World Cup stake sale amid expected backlash. Kushner blames internal power struggles in global football for the plan's fallout.

9outlets compared

Al JazeeraareacucutaAxiosDaily SabahFutbolredLawNew York PostTechCrunch
Compared

9 outlets, one story, no spin found.

Left out

7 of 9 outlets skipped it: thrive’s counsel (Alex Spiro) announced representing Kushner and Thrive.

Kushner breaks silence

Venture capitalist Josh Kushner said his firm Thrive Capital would not have become involved in FIFA President Gianni Infantino’s proposal to sell a stake in the commercial rights to the World Cup to private investors had it known how the plan would unfold.

"While we stand behind the motivations of FFE, we failed to appreciate the political dynamics of global football, and the lengths some would go to,"

Daily SabahDaily Sabah

Kushner, the brother of Jared Kushner, son-in-law of U.S. President Donald Trump, said in a statement Monday, "While we stand behind the motivations of FFE, we failed to appreciate the political dynamics of global football, and the lengths some would go to," as Infantino withdrew the FIFA Forward Enterprise (FFE) proposal in late July.

Image from Al Jazeera
Image: Al Jazeera

The plan valued the commercial rights to the World Cup and other FIFA tournaments at $20 billion, and it raised the prospect of a major overhaul of how FIFA finances and commercializes its competitions.

Kushner also defended the underlying principle of FFE, saying, "Thrive has a long track record of being a partner to all constituents," and that "Had we known what this would devolve into, we would not have gotten involved."

UEFA seeks subpoenas

UEFA asked a U.S. federal court for permission to obtain testimony and documents from FIFA entities in Florida for use in a planned criminal complaint in Switzerland against Infantino, according to a court filing seen by Reuters.

In that filing, UEFA sought all communications between FIFA, Thrive and other investors and advisers regarding the FFE proposal, while Reuters said it had contacted FIFA for comment.

Image from areacucuta
Image: areacucuta

A Monday court filing disclosed that Quinn Emanuel partner Alex Spiro would represent Joshua Kushner and Thrive in the FIFA legal fight, and a representative for Spiro declined further comment.

The New York Post reported UEFA is preparing a lawsuit against Infantino over the now-dead deal called for the FIFA Forward Enterprise, and quoted a source saying, "For UEFA, they want to keep this professional and this isn’t really about Kushner it’s about the football and Infantino – the latter has no place in it," as UEFA sought documents and depositions tied to a potential criminal case in Switzerland.

What’s at stake next

UEFA is preparing a criminal case in Switzerland against Infantino, and Kushner said the uproar over the plan was driven by "the political dynamics of global football" and "the lengths some would go to."

UEFA has called for Infantino’s removal, accused the FIFA president of “criminal mismanagement”

Al JazeeraAl Jazeera

Al Jazeera reported that UEFA has called for Infantino’s removal, accused the FIFA president of "criminal mismanagement" and is gathering evidence for a potential criminal complaint in Switzerland, where both UEFA and FIFA are based.

Axios said UEFA is not alleging wrongdoing by Kushner or Thrive, writing that "neither Thrive nor Kushner is an anticipated defendant," while it seeks communications with FIFA officials, valuation models, financial projections, term sheets, side letters, and the identification of any prospective limited partners or co-investors.

TechCrunch described how FIFA engaged JPMorgan to drum up potential investors for the proposed company, and said Thrive agreed to be a lead investor in a potential sale of $4.2 billion worth of secondary shares purchased from the teams, representing 20% of FFE at a $20 billion valuation.

All 9 outlets

Al JazeeraareacucutaAxiosDaily SabahFutbolredLawNew York PostTechCrunch

Coverage map

How each outlet frames it

Every outlet we compared, the headline it ran, and a link to the original article.

West Asian

Al Jazeera
Al Jazeera

Football power struggle caused FIFA World Cup plan fallout, says Kushner

01 September, 2026

Daily Sabah
Daily Sabah

Kushner admits Thrive underestimated FIFA’s political dynamics

01 September, 2026

Other

areacucuta
areacucuta

Joshua Kushner habla del proyecto FFE y la crisis en la FIFA

01 September, 2026

Futbolred
Futbolred

Joshua Kushner lamenta el fallido plan comercial junto a la Fifa

31 August, 2026

Law
Law

Quinn Emanuel's Alex Spiro to Represent Joshua Kushner and Thrive in FIFA Legal Fight

01 September, 2026

Western Mainstream

Axios
Axios

Josh Kushner speaks out for first time on failed FIFA deal

31 August, 2026

New York Post
New York Post

Elon Musk’s attorney Alex Spiro repping Josh Kushner’s Thrive in legal fight over $20B FIFA deal

01 September, 2026

TechCrunch
TechCrunch

Thrive’s Kushner defends involvement in FIFA mess, hires Elon’s go-to lawyer

01 September, 2026

The Washington Post
The Washington Post

Kushner says he regrets involvement with FIFA's World Cup sell-off plan

01 September, 2026