Meta And EssilorLuxottica Launch Meta Glasses Starting At $299 Without Ray-Ban Or Oakley

Meta and EssilorLuxottica launched Meta Glasses on June 23, 2026, positioning the new line as AI smart glasses sold under Meta’s own brand without Ray-Ban or Oakley branding.

“Say Goodbye To Ray-Ban As Meta Launches Cheaper Standalone Smart Glasses Following a fruitful partnership with Ray-Ban on Meta's first consumer-ready smart glasses, the tech giant announced it's now launching its own cheaper Meta Glasses without the sunglasses maker”

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The glasses start at $299, with Meta Adventurer and Meta Fury priced at $299 and Meta Glasses by Kylie priced at $399, and WIRED says the price starts at $299 and the Starfire edition costs a little more at $399.

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WIRED reports the new frames go on sale today and lists three models—Adventurer, Fury, and Starfire—while the lineup is described as including a tiny gemstone on the lens for the Starfire edition and an AI-generated version of Kylie Jenner’s voice for the assistant.

The hardware described by WIRED includes the ability to capture 12-megapixel photos and 3K video, a six-microphone array, speakers in the arms, and battery life of around eight hours on a single charge with the included case adding an extra 40 hours.

Meta’s approach to branding and manufacturing is also tied to its partnership with EssilorLuxottica, which WIRED says still manufactures and distributes the new Meta Glasses even as Meta drops the Ray-Ban or Oakley names from the frames.

WIRED quotes Meta’s vice president of industrial design, Peter Bristol, saying, “People will use it when it's good enough,” as Meta aims to make the glasses more accessible, more customizable, and comfier to wear.

For comfort, WIRED describes adjustable nose pads that can be tilted in three directions by adjusting them by a millimeter, adjustable temple tips using a core wire, and overextension hinges that flare the arms slightly to help people with wider heads find a good fit.

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On the AI and capture side, WIRED says pressing the button on the arm snaps a pic and a long press records a video, and it notes an LED indicates when the glasses are recording or taking a picture.

WIRED also reports that Meta says it uses tamper-detection technology to address privacy concerns, and it frames the issue around people circumventing the LED for “nefarious purposes.”

In the same WIRED account, Meta chief technology officer Andrew Bosworth is quoted saying, “When someone takes different choices in weight and comfort, we get to learn from that and see how people respond to it.”

While Meta’s new Meta Glasses go on sale, Solos has filed a lawsuit against Meta and EssilorLuxottica, alleging that Ray-Ban Meta violates several patents Solos says are central to the smart glasses sector.

“Will we soon get Meta Prada glasses”

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HDblog.it says Solos is seeking damages that could arrive at “diversi miliardi di euro” and also asks for an injunction that could risk stopping the sale of Ray-Ban-branded smart glasses.

The dispute is described by HDblog.it as focusing on similarities in functions and Solos’s claim that Meta had “un accesso diretto alle sue soluzioni,” including allegations that Oakley employees in 2015 knew Solos technology and that prototypes were provided for internal tests in 2019.

Separately from the lawsuit, other coverage in the provided sources ties Meta’s smart glasses expansion to additional fashion branding, including a report that Meta and EssilorLuxottica are preparing a new version of smart glasses under Prada and Oakley, with an Oakley version described as potentially costing about 360 dollars.

Orofinanza.it also reports that Meta posted an Instagram account dedicated to “Oakley | Meta” with the description “The next evolution is coming on June 20,” and it links the Oakley expansion to Meta’s earlier success with Ray-Ban smart glasses released in 2023.