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Meta's AI Data Privacy Update
Meta Platforms has announced a significant update to its privacy policy, effective December 16, 2025.
“Meta Platforms announced it will start using users' interactions with its generative AI tools to personalize content and advertising across apps like Facebook and Instagram beginning December 16, 2025.”
The update will involve using data from users' interactions with its AI tools to personalize content and advertising across its platforms, including Facebook and Instagram.
This change is part of a broader industry trend where major tech companies are monetizing AI tools.
Meta's AI services, which have over a billion monthly active users, will now influence the ads and content users see based on their interactions with AI features.
Users cannot opt out of this data usage unless they stop using Meta's AI features entirely.
This update will not affect users in the UK, EU, and South Korea due to regulatory constraints.
Meta AI Privacy Update
The update has sparked concerns about privacy and user consent, as users will not have the option to opt out of this data collection unless they stop using Meta's AI features.
Sensitive topics such as religion, sexual orientation, political views, health, and ethnicity will reportedly be excluded from ad targeting.
However, the lack of an opt-out option has raised alarms among privacy advocates.
Meta plans to notify users of these changes starting October 7, 2025, through emails and notifications.
The policy change reflects Meta's strategy to integrate AI across its products, following recent launches like the Meta AI Ray-Ban glasses.
AI Data Use in Advertising
Meta's decision to use AI interaction data for ad targeting has been compared to similar strategies by other tech giants like Amazon, which also monetize AI interactions.
“Meta Platforms announced it will start using users' interactions with its generative AI tools to personalize content and advertising across apps like Facebook and Instagram beginning December 16, 2025.”
This move is seen as part of a broader trend in the tech industry to leverage AI for personalized advertising.
However, the interconnected nature of Meta's platforms means that data shared in AI interactions on one app can influence ads on others, raising further privacy concerns.
This interconnectedness is particularly concerning given the lack of user control over data usage.
Global AI Update and Challenges
The rollout of this update will exclude the UK, EU, and South Korea, where regulatory reviews are still pending.
This exclusion highlights the varying regulatory landscapes across different regions and the challenges tech companies face in implementing uniform policies globally.
ShacknewsMeta's partnership with the U.S. General Services Administration to provide access to its Llama open-source AI models further underscores its commitment to expanding AI capabilities.
This commitment continues despite the privacy concerns raised by this new policy.