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ETF Launch and Market Entry
Morgan Stanley launched its spot Bitcoin ETF with a 0.14% expense ratio, the cheapest product in the category.
“Morgan Stanley is making things more competitive with the industry’s lowest fees”
The fund debuted with more than 1.6 million shares traded and roughly $34 million in inflows.

Eric Balchunas noted Morgan Stanley's captive audience of approximately 16,000 financial advisors.
The launch marks the first Bitcoin ETF from a major US investment bank.
Competitive Dynamics
MSBT enters a crowded market dominated by BlackRock's IBIT which manages over $53 billion.
Analysts expect MSBT to attract flows primarily from existing Bitcoin ETFs.

Morgan Stanley previously recommended clients allocate 2% to 4% of their portfolios to crypto.
The ETF uses Coinbase for custody and BNY Mellon for administration.
Investor and Market Response
Morgan Stanley's stock rose over 4% on the day of the launch.
“Morgan Stanley shares trading at $175.19 after rising 4.04% today”
Bitcoin prices surged 5% above $70,000 amid broader risk-on sentiment.
The debut was placed in the top 1% of all ETF launches by Bloomberg analyst.
Some analysts cautioned the true test is sustaining momentum beyond opening days.
