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Program Launch
Picsart unveiled Earn with Picsart, the first open AI creator monetization program that dispenses revenue based on audience engagement.
“Picsart is launching a creator monetization program open to all creators, with no invite lists and no minimum audience size required”
The program has no invite lists, no minimum follower requirements, and no subscription fees.
Creators produce original content using Picsart's AI tools, share it, and earn based on views, comments, shares, and reach.
The initiative dismantles traditional barriers of influencer marketing by rewarding creators of every skill level.
The program integrates with AI tools like Picsart Aura which generates images from text or voice prompts.
How It Works
Creators sign up and receive access to a dashboard with current prompts.
They create content using Picsart tools, share it on social channels, and submit a form with the URL and tags.
Earnings are calculated based on engagement metrics and tracked in-app with payouts via Stripe.
Simply generating AI content without creative effort won't drive meaningful earnings.
Strategic Implications
The launch marks a strategic pivot as Picsart evolves into a creator ecosystem.
“Picsart’s monetization program reflects a broader trend in AI applications moving toward creator economies”
The program aims to increase user engagement and retain creators by offering financial incentives.
ASO World noted the broader trend of AI applications moving toward creator economies.
The move comes as the global creator economy grew to $104.2 billion in 2024.