Technology and Science30 July, 20262 min read
Reddit Tests TikTok-Style Video And Audio Feature For Viral Posts, CEO Steve Huffman Says
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Reddit is testing a TikTok-style video-and-audio format for viral posts. The feature enables watching and listening to posts as video content.
Video Reddit, watch and listen
Reddit is testing a new “video Reddit” experience that would let users watch viral posts and also listen to them in the background, with CEO Steve Huffman describing it as “almost a different format entirely.” The feature is being developed after Reddit’s second-quarter earnings call, where Huffman said the company is already seeing people consume this type of content on other platforms.
TechCrunch reported that on TikTok there are 19.6 million posts labeled with the hashtag #reddit and another 9.9 million labeled #redditstories. The Verge said the company’s Q2 2026 shareholder letter mentions it is “reimagining how users and communities connect, share, and consume content through a modernized video experience on Reddit.”
Huffman’s pitch and rollout
On Thursday’s second-quarter earnings call, Huffman told investors that “There is an emerging content type elsewhere on the internet of, basically, podcasts where people read Reddit content,” framing the new format as a way to bring that style into Reddit. TechCrunch said it’s not clear how the videos will be incorporated into Reddit’s main app, but Huffman teased that the company will have something available for testing “later this year.”
Android Headlines said Huffman confirmed the company is taking a page from TikTok and aims to make trending content easier to consume, with testing teased for later this year. El Ecosistema Startup added that the initiative was announced on 31 de julio de 2026 and could begin to be tested before the end of the year.
Video replies and competition
Reddit’s push into video is not limited to the new “video Reddit” experience, because the company also turned on video replies in May and said daily active uniques reached 130 million users, according to The Verge. TechCrunch said Reddit launched video in comments in June and that the new feature already accounts for more than 10% of its video posts.
Android Headlines reported that Reddit’s video comments feature “went live in June” and that it already accounts for more than 10% of all video posts on the platform. The Verge also noted that CEO Steve Huffman said the company is facing “headwinds in users coming from search,” as it adds posts from him to a daily email digest and homepage feed.