Evening Standard, on Climate, 11 November 2026
We do not republish articles from Evening Standard. Our findings are below, each quoting the words it is about. Read the full article on the outlet's own site.
Read the original article on standard.co.uk (opens in a new tab)The Evening Standard reports that the Advertising Standards Authority banned delivery ads from Grind Coffee, SportShoes.com, ProCook and Who Gives a Crap. The ads called their deliveries carbon neutral or carbon positive without making clear that the claims rested on offsetting credits. The article gives the regulator's reasons, quotes its investigations manager and lets two of the brands respond. Nothing in it misleads the reader.
“the ads failed to make clear that carbon neutral delivery relied on offsetting credits rather than actively reducing emissions”
The Standard states plainly what the regulator found wrong. It tells the reader that buying offsets is not the same as cutting emissions, so the reader can judge such claims.
“Ads for Grind Coffee, SportShoes.com, ProCook and toilet paper brand Who Gives a Crap have been banned”
The opening line names every brand whose ad was banned rather than hiding them behind a general phrase.
“Where these claims rely on carbon offsetting, this must be made clear so that people don’t think what’s being advertised produces no or few emissions.”
The Standard quotes the regulator explaining what a reader could wrongly believe from an offset-based claim. That puts the harm to consumers in front of the reader.
Spot something we missed? Report this article