The Sun reports the end of the Brithdir Mawr commune in Pembrokeshire after its founder sold the farm, and it quotes the residents, the new owner and a neighbouring landowner. Its headline sneers at the residents as "eco-preaching" with nothing in the body to show any preaching. That word does not change the basic facts a reader takes away.
Uses a loaded word
Minor
“Eco-preaching tribe booted out”
Why this matters
The Sun calls the residents an "Eco-preaching tribe" that was "booted out", in its own voice in the headline.
The impression it gives
A reader takes the residents to be sanctimonious people who lectured others and were thrown out in disgrace.
The context
Nothing in the article shows the residents preaching to anyone. The body describes people living quietly off the land, quotes the group's plans to give its belongings away, and quotes a neighbour who says they were no trouble.
How we know
Elsewhere in the article“The last lot were no trouble”
Elsewhere in the article“We will give away as much of what is owned by the housing co-operative”
“In a statement the “lost tribe” said it had disbanded after founder, architectural historian Julian Orbach, 71, sold the farm to businesswoman Rachel May.”
It names who sold the farm and to whom, and it attributes the account to the group's own statement.
“I told them I was willing to negotiate but that required a clean slate with the existing tenancy rights having to end.”
It gives the new owner's side in her own words, with the source of the interview named.
“The last lot were no trouble, they have been here longer than I have.”
It quotes a local landowner whose view of the residents runs against the headline's sneer.