The Independent, on Climate, 11 November 2026
We do not republish articles from The Independent. Our findings are below, each quoting the words it is about. Read the full article on the outlet's own site.
Read the original article on independent.co.uk (opens in a new tab)The Independent reports that the Advertising Standards Authority banned ads from four brands for carbon neutral or carbon positive delivery claims that did not make clear they relied on offsetting credits. It names the brands, quotes the ads, sets out the regulator's reasoning and gives Grind Coffee's response. Nothing in it misleads the reader.
“Ads for Grind Coffee, SportShoes.com, ProCook and toilet paper brand Who Gives a Crap have been banned”
The article names every company whose ad was banned in its opening line, so no responsible party is hidden.
“Where these claims rely on carbon offsetting, this must be made clear so that people don’t think what’s being advertised produces no or few emissions.”
The article quotes the ASA's investigations manager explaining what readers would wrongly believe from such claims. This gives the climate stakes of the ruling in the regulator's own words.
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