We do not republish articles from The Independent. Our findings are below, each quoting the words it is about. Read the full article on the outlet's own site.
The Independent reports Octopus Energy's launch of plug-in solar kits for small businesses, attributes the savings and payback estimates to the company, and explains the assumptions behind them. Its one weakness is the headline, which drops the body's "up to" and turns a best-case company estimate into a flat 23% promise.
Headline goes beyond the article
Minor
“promising 23% savings on bills”
Why this matters
The headline says Octopus is "promising 23% savings on bills", with no "up to" and no condition attached.
The impression it gives
A reader expects a business that buys the kit to cut its bill by 23%.
The context
The body gives 23% as a ceiling for a two-panel system under one set of assumptions. It says a business "could cut its annual electricity bill by up to 23 per cent" and that the saving depends on consumption, sunlight and how much power is used on site. The estimate also rests on a business using about 2,500kWh a year.
How we know
Elsewhere in the article“could cut its annual electricity bill by up to 23 per cent using a two-panel system”
Elsewhere in the article“based on a business using around 2,500kWh of electricity a year”
“although the actual saving will depend on factors such as their electricity consumption, sunlight levels and how much of the power generated by the panels the business is able to use on site”
The article qualifies the company's savings figure in its own voice, so the reader knows the estimate is conditional.
“The company claims a two-panel setup costing £650 could pay for itself in around three years”
It attributes the payback claim to Octopus rather than stating it as fact, and spells out the conditions the claim depends on.
“A YouGov survey commissioned by Octopus Energy for Business”
It discloses that the company selling the product paid for the survey, and S19 gives the sample size and dates.