Daily Mirror, on UK Politics, 25 October 2026

3.0out of 10Minor

Tap a highlight to see why it matters.2 findings

A dad who "became public enemy number one" after slapping a giant Union Jack on the front of his house has been told he will no longer be allowed to volunteer as Father Christmas at his local shopping centre. Simon Brocklehurst, known for years as the Sutton-in-Ashfield Santa, was planning to once again hand out presents in his handcrafted sleigh at the Idlewells Shopping Centre in Nottinghamshire. He says he is "gutted" to be banned from taking part this year, but bosses say his removal has nothing to do with .

The 42-year-old, who unexpectedly burst into the limelight locally after painting the St George's Cross on the front of his home, has given up his time at Christmas to for the past four years. To see more of the stories you love from The Mirror and to find them easily in Google then make us your preferred source. Free and easy-to-do, just click on the link here to find more from The Mirror at the top of your feed. Mr Brocklehurst first painted a St George's Cross on the side of his house last September in response to his England flag being ripped down.

Before long, he decided to add a splash of blue to turn the flag into the Union Jack. He explained he wanted to represent the "freedom" that his grandfather fought for in the Second World War - and feels he his removal is down to how his home looks. He told the Nottingham Post : "I do it all for free and I buy the presents I'd just spent a grand and a half on a giant inflatable snow globe and built a model village. "They previously said I could do it and I was just trying to do a good thing.

There are people that come from miles and miles away just to see me. I don't want them to be disappointed." The dad says he had popped in to Idlewells for a hot drink last week when he was told he would not be able to volunteer at the centre this year. Mr Brocklehurst said he is also fully DBS-checked and has also raised money for local charities whilst donning his red suit with white fur trim at the shopping centre. Jason Truscott, the shopping centre's manager, said that the recent decision "has nothing whatsoever to do with the Union Jack displayed" on Mr Brocklehurst's property.

"Firstly, we would like to thank Mr Brocklehurst for his time and contributions to the centre over the past four years," Mr Truscott said. "The centre is now operating under new management, and as part of our approach, we are reviewing various aspects of the centre’s activities and arrangements, including our Christmas programme. "As a community shopping centre, our priority is to provide a welcoming, inclusive and neutral environment for everyone.

We remain grateful to Mr Brocklehurst for his previous contributions and wish him all the best." Last September, Mr Brocklehurst said he hoped to make his home a landmark of 'Operation Raise the Colours' - a campaign which saw Union Jacks and St George's Crosses tied to lampposts, bridges, and roundabouts across the UK. Campaign group Hope Not Hate claimed that Tommy Robinson and other ex-members of the English Defence League spearheaded the movement - but Mr Brocklehurst has repeatedly insisted his decorating scheme "has nothing to do with racism".

Read the original article on mirror.co.uk (opens in a new tab)
What we found (2)

The Mirror's headline ties Simon Brocklehurst's removal as a volunteer Santa to the flag on his house and calls the unpaid role a job. Its own body reports the centre's manager saying the decision has nothing to do with the flag and cites new management reviewing the Christmas programme. In its own voice it also calls the flag a "proud flag parade", taking his side in a dispute it otherwise reports with attribution.

  1. Headline goes beyond the article

    Minor

    “Dad who painted Union Jack flag on his house stripped of job as shopping centre Santa”

    Why this matters
    The headline sets the painted Union Jack directly beside the removal, so the flag reads as the reason he lost the role. It gives no hint of the centre's explanation.
    The impression it gives
    A reader believes the man was removed as Santa because he painted a Union Jack on his house.
    The context
    The body reports only his feeling that the flag is the cause. The centre's manager says the decision has nothing to do with the flag, and that new management is reviewing the Christmas programme. The article offers no evidence that the flag was the reason.

    How we know

    • Elsewhere in the article“has nothing whatsoever to do with the Union Jack displayed”
    • Elsewhere in the article“The centre is now operating under new management”
    • Elsewhere in the article“feels he his removal is down to how his home looks”

    Show it in the article

    “stripped of job”

    Why this matters
    The words "stripped of job" describe the Santa role as employment taken away from him.
    The impression it gives
    A reader believes he lost paid work as a punishment.
    The context
    The article's own body says he volunteered and did it for free. He was told he would not be able to volunteer this year.

    How we know

    • Elsewhere in the article“no longer be allowed to volunteer as Father Christmas”
    • Elsewhere in the article“I do it all for free”

    Show it in the article

  2. Uses a loaded word

    Minor

    “his proud flag parade”

    Why this matters
    In its own voice the Mirror calls the painted flag a "proud flag parade". That is an approving verdict on a display tied to a contested campaign.
    The impression it gives
    A reader takes the display as simple patriotic pride, settled by the outlet itself.
    The context
    The article later reports that he wanted his home to be a landmark of Operation Raise the Colours. It also reports Hope Not Hate's account that Tommy Robinson and ex-members of the English Defence League spearheaded that campaign. Whether the display is simple pride is the very point in dispute, and the outlet decides it for the reader.

    How we know

    • Elsewhere in the article“Tommy Robinson and other ex-members of the English Defence League spearheaded the movement”
    • Elsewhere in the article“make his home a landmark of 'Operation Raise the Colours'”

    Show it in the article

Spot something we missed? Report this article

More from Daily Mirror

  1. 25 OctDWP gives new update on Universal Credit assessment '272-day wait'3.0
  2. 25 OctAngela Rayner insists nothing 'off the table' in Andy Burnham's EU talks3.0
  3. 25 OctInside Britain's multi-million car parking industry as PM announces clampdown3.0
  4. 25 OctPIP update over proposed DWP 'one-off payments' for claimants for particular needs6.0
  5. 25 OctAndy Burnham's 'resurgent' Labour secures poll boost over Reform and Tories ahead of crunch week0.0

Everything we scored from Daily Mirror