GB News puts a £15billion price tag and a firm prediction that the EU deal "will help just 2%" of businesses into its headline as its own facts. Its body gives the £15billion only as a modelled five-year opportunity cost of any deal forcing alignment with EU SPS rules, and says only that one analysis "suggested" the deal may fall short. The headline also puts "surrender deal" in quotation marks without naming Lord Redwood, whose phrase it is in the body.
Headline goes beyond the article
Serious
“£15billion Brexit 'surrender deal'”
Why this matters
The headline fixes "£15billion" to the deal as if it were the deal's price.
The impression it gives
The deal Andy Burnham is negotiating costs Britain £15billion.
The context
The body says £15billion is a modelled net opportunity cost, from Competere Foundation modelling cited by Shanker Singham. It applies to any deal that forces alignment with EU SPS rules, and it is cumulative over five years, not a fee.
How we know
Elsewhere in the article“does not represent an annual fee, but rather the cumulative impact across a five-year period”
Elsewhere in the article“the cost of any deal that forces through regulatory alignment with the EU’s Sanitary and Phytosanitary (SPS) rules”
The headline states as settled fact, in the outlet's voice, that the deal "will help" only 2% of businesses.
The impression it gives
It is established that the deal benefits only the 2% of firms that export goods.
The context
The body says only that Facts4EU's analysis "suggested" the deal may not have the impact hoped for. The 1.9% figure counts firms exporting goods to the EU and does not measure who benefits. The Prime Minister says the deal aims to help farmers and remove red tape for British businesses generally.
How we know
Elsewhere in the article“has also suggested the deal may not have the impact Mr Burnham is hoping for”
Elsewhere in the article“if that can help our farmers, if that can remove red tape from British businesses”