The Spectator opinion piece, on UK Politics, 9 November 2026

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Reform shake up their press team

No framing issues found.

It is not just Donald Trump’s White House which is getting a shake-up. After the Channel 4 sting in September prompted several key aides to leave Nigel Farage’s operation, Reform UK is rebooting their press team too. Ed Sumner is taking over from Dan Jukes as Farage’s Director of Communications while Robert Jenrick, the party’s Treasury spokesman, is losing the services of his trusty media man, Tom Milford. He becomes the party’s Head of Press at just 26 so roll up, roll up any ambitious hacks who want to replace him.

Such as Milford’s disgust at the last government that he actually voted Reform – despite Jenrick still being a Tory MP at the time…. Elsewhere, Miles Goslett, the award-winning investigative journalist brought in to much fanfare earlier this year, is moving to head up a research-based department. Watch out CRD, eh? It comes as Farage’s party add two further hires to the press office at the end of the month, bringing the total number to eight. ‘This is before we triple the size of the creative and social media teams’, a plugged-in source told Mr S, ‘with new hires on the way from major outlets and companies.’

Sounds like that £72 million might offer wary recruits some much-needed danger money. With Farage on the road again this week in Wolverhampton, additional hands cannot come soon enough…

Read the original article on spectator.com (opens in a new tab)
About this analysis

Steerpike reports staff changes in Reform UK's press operation: a new communications director, a new head of press and two further hires bringing the press office to eight. The piece ties the reshuffle to the Channel 4 sting in September; our editorial records that Reform's head of policy, James Orr, resigned the day after Channel 4 broadcast the footage. We found nothing in it that misleads the reader.

Opinion piece: read for false claims of fact and for fairness to the people it names, not for its opinions.

What it gets right

  • “After the Channel 4 sting in September prompted several key aides to leave Nigel Farage’s operation”

    The article names the cause of the reshuffle plainly. Our editorial records that Channel 4 broadcast undercover footage on 3 September of Reform's head of policy and Farage's aide Dan Jukes discussing how to take American money for polling, and that the head of policy resigned the next day.

  • “that £72 million”

    The article does not let the reshuffle stand apart from the party's finances. It keeps the record £72 million in donations, documented in our editorial, in front of the reader.

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