The i Paper, on UK Politics, 12 November 2026

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The i Paper’s life-saving Killer Kitchens campaign wins Media Freedom Award

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About this analysis

The i Paper reports that its Killer Kitchens campaign on silicosis among stonemasons won Campaign of the Year at the Society of Editors' Media Freedom Awards, and lists the policy changes it says the reporting drove. It is promotional writing about the outlet's own work, but it attributes the judges' praise and keeps legal steps in their proper status. Nothing in it misleads the reader about the event.

What it gets right

  • “the judges said”

    The strongest praise for the campaign's impact is attributed to the award judges rather than stated in the outlet's own voice.

  • “a deadly lung disease caused by inhaling dust from cutting quartz kitchen worktops without sufficient protection”

    It tells the reader plainly what silicosis is and how workers get it, so the harm behind the award is concrete.

  • “There is a criminal investigation into one worker's death and a parliamentary bill to outlaw unsafe cutting of engineered stone.”

    It keeps legal steps at their real stage: an investigation, not a conviction, and a bill, not a law.

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