Moment Jeremy Vine is nearly hit by a bus as he fails to slow down - but who is in the wrong? 

The Daily Mail reports a viral headcam clip of Jeremy Vine nearly hit by a bus and the argument it caused online. Its headline and opening line say in its own voice that Vine "fails to slow down", a verdict on the very question the headline asks, while its body reports that the bus pulled into the painted cycle lane. It quotes both critics and defenders of Vine.

1. Uses a loaded word

   Minor

   “as he fails to slow down”

   Why this matters

   The Daily Mail says in its own headline that Vine "fails to slow down". The word "fails" implies he had a duty to brake and did not meet it, which is the verdict of his critics.

   The impression it gives

   A reader comes away thinking the near miss happened because Vine got it wrong, even though the same headline asks "who is in the wrong?"

   The context

   The article's own body reports that the bus pulled across the painted cycle lane to reach the stop. Who should have given way is the very point the commenters it quotes dispute.

   How we know

   • Elsewhere in the article“It then pulled into the painted cycle lane before moving to the bus stop.”
   • Elsewhere in the article“saying the bus put him in danger”

   Show it in the article

   “after he failed to slow down when it veered into a bus stop”

   Why this matters

   The opening line repeats the charge in the outlet's voice. It makes Vine's failure the cause ("after he failed") and describes the bus only as veering "into a bus stop", leaving out that it crossed the cycle lane he was in.

   The impression it gives

   A reader takes the bus's move as ordinary and Vine's reaction as the problem.

   The context

   Two sentences later the article says the bus pulled into the painted cycle lane. Vine's own post argues that buses cannot stop safely in cycle lanes. The cause of the near miss is the disputed question, not a settled fact.

   How we know

   • Elsewhere in the article“pulled into the painted cycle lane”
   • Elsewhere in the article“Buses can't stop safely in cycle lanes”