The Independent, on UK Politics, 25 October 2026

3.0out of 10Minor

in major boost for Burnham, new poll shows

Tap a highlight to see why it matters.2 findings

Become an Independent member to bookmark this article Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Membership today. Join today Already a member? Log in Support for Nigel Farage ’s Reform UK has collapsed, giving Kemi Badenoch ’s Tories their biggest lead over them since the general election in 2024 and a major boost for Labour, according to the latest Ipsos poll. The survey has put Reform on just 20 per cent with the Tories four points ahead on 24 per cent – but it also suggests that Andy Burnham ’s Labour could win a large majority if there were a general election.

In a boost to the prime minister, Labour has its biggest poll rating since the last election, on 32 per cent. According to political consultancy Electoral Calculus, this would give Labour a large majority of 134 MPs, slightly down on the 167 majority they won in July 2024. open image in gallery Support for Nigel Farage’s Reform has collapsed ( Reuters ) Research director Keiran Pedley said: "Whilst the headline figures do show a striking change, they confirm a pattern we have been seeing in the underlying data for some time.

"The Labour Party under Andy Burnham is resurgent, consolidating voters on the left behind them." Looking at the collapse of Reform’s support, he suggested that the “tectonic plates” are shifting. He said: “On the right, the tectonic plates have been shifting recently and now this is reflected in the Conservatives – not Reform UK – being in a clear second place. “However, we should be mindful against overreacting to one poll.” open image in gallery Prime Minister Andy Burnham is on course to winning a general election (Temilade Adelaja/PA) ( PA Wire ) He added: “The government faces a challenging Budget this coming week and the lesson of the last year is that British politics is volatile.

The picture today is very different to six months ago and it could be different again in six months' time too.” A year ago Reform was polling at above 30 per cent and Mr Farage was favourite to become prime minister at the next election. The Ipsos findings followed a YouGov poll last week which showed voters no longer consider Reform to be a “main party”. But even before Labour ditched Sir Keir Starmer in the summer, Reform's support had been sliding.

Left out here: Leaves out what changes the picture

An Opinium poll published the same weekend still had Reform second on 22 per cent, ahead of the Tories on 20. Without it, a reader may think the polls agree that the Tories have overtaken Reform.

How we know

Since Mr Burnham became leader, Reform support has continued to drop, while Labour has opened up a bigger lead, taking advantage of a collapse in support for the Green Party on the left. Reform has been hit with a number of scandals including a standards commissioner investigation in parliament over a £5m donation Mr Farage received from crypto billionaire Christopher Harborne. Meanwhile, there are police investigations into deputy leader Richard Tice and Treasury spokesman Robert Jenrick.

A Channel 4 investigation on receiving illegal donations saw chief of staff Dan Jukes and policy director James Orr forced to step down and in recent weeks, an ITV investigation revealed racism among candidates and councillors in the party. However, Raheem Kassam, a key ally of Mr Farage, lashed out at the poll, warning the UK that money would be pulled out of the country if Reform fails to win. Commenting on the Ipsos poll, he said: “I suspect this isn’t actually very good data but on the off chance that it is accurate, I will have no sympathy for the Britons who vote for the uniparty and then endure the worst decade they’ve ever experienced between now and 2036.

The capital flight will be astounding. You’ll be begging for foreign aid in rather than dishing it out.” Meanwhile, Zack Polanski’s Greens registered just 8 per cent of support – less than half the high point it enjoyed when it won the Gorton and Denton by-election in February and appeared to be eating into Labour’s vote. Meanwhile, with questions continuing on Sir Ed Davey’s leadership the Lib Dems came up with just 9 per cent which would see them lose almost half their seats at the next election.

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What we found (2)

The Independent reports an Ipsos poll putting Labour on 32 per cent, the Tories on 24 and Reform UK on 20, and attributes the figures to the pollster. It calls a three-point monthly fall in one poll a collapse in its headline and opening line, and it does not mention a same-weekend Opinium poll that still had Reform in second place. Neither problem changes the main facts it reports.

  1. Uses a loaded word

    Minor

    “Reform UK’s support collapses”

    Why this matters
    The headline uses "collapses" for the result of a single poll.
    The impression it gives
    A reader takes it that this new poll caught Reform's support falling apart.
    The context
    Other reports of the same Ipsos poll give Reform's change as a three-point fall since last month. The pollster quoted in the article warns against reading too much into one poll. The longer slide from above 30 per cent covers a year, not this survey.

    How we know

    Show it in the article

  2. Leaves out what changes the picture

    Minor

    What is missing

    An Opinium poll published the same weekend still had Reform second on 22 per cent, ahead of the Tories on 20. Without it, a reader may think the polls agree that the Tories have overtaken Reform.

    How we know

    Show where it belongs

What it gets right

  • “we should be mindful against overreacting to one poll”

    The article quotes the pollster's own caution, so the reader is told this is one survey.

  • “The survey has put Reform on just 20 per cent with the Tories four points ahead on 24 per cent”

    It gives the actual figures and the size of the gap, not only a verdict.

  • “according to the latest Ipsos poll”

    It names the pollster as the source of the figures in the opening line.

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