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BJP's Campaign Strategy
The BJP mounted a vigorous push centered on welfare disbursements and security messaging.
“Medhi was among thousands attending a BJP rally ahead of the state assembly election”
Thousands flocked to a rally where Nitin Nabin trumpeted welfare schemes.
Nearly four million women received 9,000 rupees each through the Orunodoi scheme, timed to precede the vote.
PM Modi planned to address three major rallies across the state.
Security and Infiltration Messaging
The BJP's narrative foregrounded a hardline stance on illegal immigration.
Sarbananda Sonowal outlined a three-pillar approach: making infiltrators landless, stateless, and jobless.
Eviction drives cleared more than 1.5 lakh bighas of illegally occupied land.
Nitin Gadkari stated the BJP is opposed to infiltrators but not against Muslims.