Cash App Launches Cash App Wand Tap-To-Pay Tags Priced At $25

Cash App has launched Cash App Tags, with its first model, the Cash App Wand, priced at $25 and sold in a limited run starting Thursday through Cash App for Cash App Card holders.

“Cash App’s new tap-to-pay accessory is silly, shiny, and probably going to sell out - Cash App has launched Cash App Tags, NFC payment accessories linked to the Cash App Card”

Android Authority

The Wand is an NFC-enabled payment accessory linked to the Cash App Card, and it works anywhere Visa tap-to-pay is accepted without requiring Wi‑Fi or Bluetooth.

Android Authority

Digital Transactions says the Wand is 4.29 inches long and 1.71 inches at its widest part, and Cash App says a contactless transaction made with the wand takes less than a second.

Cash App Tags are activated by opening Cash App on a mobile phone and linking the tag to the Cash App Card, after which users can tap to pay without pulling out their phone or wallet.

Business Wire and The Verge both describe the Wand as pearlescent and keychain-ready, with The Verge calling it an iridescent, star-topped wand available for eligible customers ages 13 and up “while supplies last.”

Cash App says the Wand includes real-time transaction alerts and 24/7 fraud monitoring, and users can instantly lock, unlock, or deactivate the accessory from within the Cash App app.

Digital Transactions adds that lost or stolen ones can be reported in the app and deactivated instantly, and it says users can choose to lock the Cash App Tag in the app and unlock it when they want to use it.

Digital Transactions

Block’s hardware lead Thomas Templeton frames the product as a shift in how payments feel, saying, “We see a unique opportunity here to make payments visible and social for the first time.”

Cash App’s messaging ties the hardware to Gen Z purchasing habits, with a survey finding that 38% of Gen Z consumers buy collectibles, accessories, or limited-edition items at least monthly.

Digital Trends and TechCrunch both emphasize that the tags are linked to the Cash App Card and work at outlets compatible with Visa’s tap-to-pay platform, while TechCrunch notes there is no minimum balance needed for the tag to work.

Cash App positions the Wand as the first product under a new hardware line called Cash App Tags, with limited runs of other Tag-enabled devices planned in the coming weeks before general availability later this summer.

“Imagine waving a wand and making something appear in your hands”

Digital Transactions

The Verge says the company is planning to drop limited runs of new Tag designs “in the coming weeks,” before making them generally available later this summer, while Digital Transactions similarly points to general availability later this summer.

Business Wire says Cash App Tags are currently available for eligible customers ages 13 and up, and it says customers must have an active Cash App Card to activate the tag by linking it in the app.

The company also says it plans to expand Cash App Tags into other form factors, with Business Wire stating “From clothing to jewelry, almost any item can become a way to pay with this technology.”

TechCrunch and Digital Transactions both describe the Wand as a way to pay without needing to access a phone or wallet, and TechCrunch adds that Cash App is monitoring fraud for payments made through tags to protect users.