Technology and Scienceupdated 23m ago2 min read
OpenAI Launches Businesses Beta in ChatGPT, Letting Companies Claim Profiles
“The same agent can be sold as an ad.”
“In an effort to make ChatGPT an even better consumer discovery engine”
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OpenAI launched Businesses in ChatGPT in beta to let companies claim and manage profiles Through Business Hub, verified firms update details, add product feeds with pricing, and monitor engagement
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Businesses in ChatGPT
OpenAI launched “Businesses” in beta within ChatGPT, letting companies claim and manage profiles, update information, and track how users engage with them in the chatbot. Business Hub lets businesses claim their business in ChatGPT and, once verified, update key details and add product feeds with pricing and availability. Business Hub provides aggregated insights, including mentions, views and website clicks.
“We don’t share users’ conversations or Business Agent chats with businesses.”
Another tool called “Business Agents” will let people chat with an agent from a business to ask about its products or services, with the feature initially rolling out to eligible e-commerce and online service businesses in the US. OpenAI said it does not share users' conversations or Business Agent chats with businesses, and it makes insights available only when there are enough conversations or interactions above certain thresholds.
Verification, agents, and ads
Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements labeled. Benji Shomair, OpenAI’s VP of Monetization, told journalists on Monday that there are “multiple verification methods that we use for different types of business in different markets.” OpenAI said businesses can claim their organization in ChatGPT and, once verified, update key details and add self-service product feeds with pricing and availability.
Business Agents are now available to eligible ecommerce and online service businesses in the United States. Business Agent conversations are clearly labeled, separate from the customer’s original ChatGPT conversation, and distinct from ChatGPT’s independent answers.
A Google-style discovery shift
Business Hub is described by TechCrunch as a place where companies create business profiles that enterprises can verify and update, in a feature that resembles the kind of profiles that Google and other search engines already offer. OpenAI said “As people turn to AI to discover products, compare options and make decisions, ChatGPT has become the platform for people and businesses to connect through AI,” and it called the announcement “an early step in bringing businesses more deeply into ChatGPT.” Business Hub insights are designed to protect user privacy, and insights are aggregated and only available when they meet certain thresholds.
OpenAI said it plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories over time. OpenAI said its goal is to make ChatGPT more useful for people making decisions, and to give businesses new ways to participate and grow.