Technology and Scienceupdated 26m ago2 min read
Oura Agrees to Acquire Counsel Health for $625 Million in All-Cash Deal
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Oura will acquire Counsel Health in an all-cash $625 million deal. The deal aims to integrate Counsel Health's AI-native virtual primary care with Oura's biometric data.
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Oura buys Counsel Health
Oura agreed to acquire Counsel Health, an AI-native primary care company, for $625 million in an all-cash deal subject to adjustments, with the companies saying the transaction is expected to close before the end of 2026. Oura said the acquisition combines its biometric data with Counsel’s care platform and on-demand physicians, and Oura CEO Tom Hale framed the move as a way to connect device insights to action: "Oura helps members understand their physiology and, with Counsel, they can take action on their health across a range of needs, from quick questions and prescriptions to lab results, chronic care, and referrals."
The deal is designed to expand Oura beyond wearables into healthcare services, and the company described Counsel as an AI-enabled provider that pairs a chat-based medical interface with access to licensed, board-certified physicians. Oura also said the acquisition reflects its push into healthcare research efforts, as wearable devices play a growing role in clinical care and outcomes tracking, and Reuters reported that Oura expected the deal to close before the end of the calendar year.
From app integration to care
Oura said it has already been integrating Counsel into the Oura app since June, and TechCrunch described users connecting with Counsel’s medical AI for personalized medical advice and chatting with a physician when needed all within the app. Oura and Counsel plan to expand their existing partnership to build across preventative care, acute care, and specialty and chronic care, extending the scope beyond a single primary-care chat experience.
Counsel physicians can provide diagnoses, prescriptions, and referrals, and the conversation can escalate to a board-certified physician within minutes inside the Oura app. Oura said the deal combines Oura’s biometric data with Counsel’s care platform and on-demand physicians, and it quoted Hale again on the range of needs from "quick questions and prescriptions" to "referrals."
Financial momentum and timing
Oura reported preliminary fiscal 2026 revenue of approximately $1.75 billion, up 92% year over year, and it reported that Oura has more than six million members as it pursues the Counsel acquisition. Quartz reported that Oura paused its planned initial public offering on Nasdaq on September 29, citing market uncertainty, and it said the offering had targeted up to $2.2 billion.
“The deal is expected to close before the end of 2027.”
TechCrunch reported that the deal is expected to close before the end of 2026, and it said Oura also announced that its revenue grew 153% year-over-year to $533 million for the quarter ended on September 30. Oura reported preliminary fiscal 2026 revenue of approximately $1.75 billion, up 92% year over year, and it reported that Oura has more than six million members as it pursues the Counsel acquisition.