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Cook exits, Ternus begins
Tim Cook stepped down as Chief Executive Officer of Apple on Monday, ending a 15-year tenure, and John Ternus is set to succeed him as CEO on September 1, 2026.
“Tim Cook stepped down as Chief Executive Officer of Apple on Monday”
In a post on X, Cook told the Apple community, "Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will."
Cook’s transition follows Apple’s April announcement that he would move to executive chairman while Ternus becomes CEO from September 1, 2026.
ANI said Cook assumed the CEO role in August 2011 as successor to co-founder Steve Jobs, and it described the leadership change as closing a transformative epoch.
ANI also said Ternus will succeed Cook as chief executive on September 1 and that he has directed Apple’s hardware engineering division since 2021.
Farewell messages and dates
Cook’s farewell was described as appearing in a short post on X, where he added, "Thank you for being a constant source of inspiration. My gratitude is endless, and I'm excited for the next chapter!"
La Tercera said Cook’s farewell included an open letter to the company’s user community and an internal message to employees, and it quoted him writing, "Today we announce that I am taking the next step in my journey at Apple."
La Tercera also reported that Cook told employees he was "greatly comforted to pass the reins" to John, and it said the internal text was distributed by Bloomberg and reproduced by Reuters.
The Apple Post said Ternus becomes Apple CEO on September 1 and that Cook’s final day as CEO comes before Apple’s "Surprise and shine" event scheduled for September 9.
El Tiempo said Cook posted on his X account on his last day as CEO and that starting September 1, John Ternus will occupy the executive leadership while Cook serves as executive chairman of the board.
What’s at stake next
Multiple outlets tied the leadership handover to Apple’s next technological push, with TradingKey saying Ternus faces the test of translating Apple’s hardware ecosystem into a competitive advantage in the AI era.
“revenue reached $109.4 billion”
TradingKey said Apple’s fiscal third-quarter revenue reached $109.4 billion and that iPhone revenue was approximately $54.25 billion, while Services revenue was approximately $30.74 billion.
TradingKey also said Apple confirmed a partnership with Google to integrate Gemini technology into the next generation of Apple Foundation Models and that Apple Intelligence would combine on-device processing with Private Cloud Compute.
The American Bazaar framed the stakes as an AI-focused era, saying Ternus enters the CEO role as Apple faces questions about whether it can move quickly enough in artificial intelligence.
Smarkupp Studios said Cook’s departure is being discussed as the closing of a leadership era that included Apple’s expansion beyond the iPhone, including Apple Watch, AirPods, and Apple Vision Pro, and it said Apple’s Services business grew into a more-than-$100-billion annual business during Cook’s tenure.