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Technology and Science31 August, 20262 min read

Tim Cook Steps Down as Apple CEO; John Ternus Takes Over September 1, 2026

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John Ternus becomes Apple CEO starting September 1, 2026. Tim Cook steps down as CEO and becomes executive chairman of Apple's board.

Tim Cook Steps Down as Apple CEO; John Ternus Takes Over September 1, 2026
Image: XTB

Cook exits, Ternus begins

Tim Cook stepped down as Chief Executive Officer of Apple on Monday, ending a 15-year tenure, and John Ternus is set to succeed him as CEO on September 1, 2026.

In a post on X, Cook told the Apple community, "Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will."

Image from 36 Kr
Image: 36 Kr

Cook’s transition follows Apple’s April announcement that he would move to executive chairman while Ternus becomes CEO from September 1, 2026.

ANI said Cook assumed the CEO role in August 2011 as successor to co-founder Steve Jobs, and it described the leadership change as closing a transformative epoch.

ANI also said Ternus will succeed Cook as chief executive on September 1 and that he has directed Apple’s hardware engineering division since 2021.

Reporting for this sectionANI News

Farewell messages and dates

Cook’s farewell was described as appearing in a short post on X, where he added, "Thank you for being a constant source of inspiration. My gratitude is endless, and I'm excited for the next chapter!"

La Tercera said Cook’s farewell included an open letter to the company’s user community and an internal message to employees, and it quoted him writing, "Today we announce that I am taking the next step in my journey at Apple."

Image from ANI News
Image: ANI News

La Tercera also reported that Cook told employees he was "greatly comforted to pass the reins" to John, and it said the internal text was distributed by Bloomberg and reproduced by Reuters.

The Apple Post said Ternus becomes Apple CEO on September 1 and that Cook’s final day as CEO comes before Apple’s "Surprise and shine" event scheduled for September 9.

El Tiempo said Cook posted on his X account on his last day as CEO and that starting September 1, John Ternus will occupy the executive leadership while Cook serves as executive chairman of the board.

Reporting for this sectionANI NewsLa Tercera

What’s at stake next

Multiple outlets tied the leadership handover to Apple’s next technological push, with TradingKey saying Ternus faces the test of translating Apple’s hardware ecosystem into a competitive advantage in the AI era. TradingKey said Apple’s fiscal third-quarter revenue reached $109.4 billion and that iPhone revenue was approximately $54.25 billion, while Services revenue was approximately $30.74 billion. TradingKey also said Apple confirmed a partnership with Google to integrate Gemini technology into the next generation of Apple Foundation Models and that Apple Intelligence would combine on-device processing with Private Cloud Compute.

“Ternus now has to determine what comes next.”
The American Bazaar

The American Bazaar framed the stakes as an AI-focused era, saying Ternus enters the CEO role as Apple faces questions about whether it can move quickly enough in artificial intelligence. Smarkupp Studios said Cook’s departure is being discussed as the closing of a leadership era that included Apple’s expansion beyond the iPhone, including Apple Watch, AirPods, and Apple Vision Pro, and it said Apple’s Services business grew into a more-than-$100-billion annual business during Cook’s tenure.

Reporting for this sectionTradingKeyThe American Bazaar