UEFA Freezes Euro 2028 Ticket Prices in Fan-Friendly Contrast to FIFA
Key Takeaways
- UEFA to freeze most Euro 2028 ticket prices, contrasting with rising FIFA World Cup costs.
- Cheapest Euro 2028 tickets to cost under £30.
- 40% of Euro 2028 tickets will be in the affordable Fans First category.
UEFA Commits to Affordability
UEFA plans to broadly freeze ticket prices for Euro 2028.
“UEFA is reportedly preparing a major shift in its ticket pricing strategy for Euro 2028, aiming to make the tournament more accessible to fans”
Around 40% of tickets will be allocated to the two most affordable categories.
This approach stands in stark contrast to FIFA's controversial pricing for the 2026 World Cup.
Cheapest Tickets Below £30
For Euro 2024 in Germany, the cheapest tickets cost 30 euros and 60 euros.
UEFA aims to keep these below £30 and £60 respectively for 2028.
More than 40% of the total three million tickets will be in the two lowest categories.
No Dynamic Pricing
UEFA has confirmed that dynamic pricing will not be used.
“Euro 2028 tickets are set to cost a fraction of the price of most World Cup tickets available this summer”
UEFA is focusing on a transparent and stable ticketing model.
There will be four categories plus a small number of VIP+ tickets.
World Cup Parking Costs More Than Two Euro Tickets
Two Euro tickets could cost less than a single parking space at a World Cup game.
Parking at AT&T Stadium costs $75 (£57).
More than 1.2 million tickets will be available at similar or cheaper prices.
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