Evening Standard, on Climate, 11 November 2026
We do not republish articles from Evening Standard. Our findings are below, each quoting the words it is about. Read the full article on the outlet's own site.
Read the original article on standard.co.uk (opens in a new tab)The Evening Standard reports that the Advertising Standards Authority banned ads from Grind Coffee, SportShoes.com, ProCook and Who Gives a Crap because their carbon neutral or carbon positive delivery claims failed to make clear that they relied on offsetting credits. It names each brand, quotes the regulator's reasoning and gives Grind's response. We found nothing in it that misleads the reader.
“failed to make clear that carbon neutral delivery relied on offsetting credits rather than actively reducing emissions”
The article states plainly what the regulator found wrong: the claims rested on offsetting credits, not on cutting emissions. Readers learn why the ads were banned, not just that they were.
“Ads for Grind Coffee, SportShoes.com, ProCook and toilet paper brand Who Gives a Crap have been banned”
The article names every company whose ad was banned in its first sentence, so readers know exactly who made the claims.
“this must be made clear so that people don’t think what’s being advertised produces no or few emissions”
The article quotes the regulator explaining the harm: shoppers may believe a delivery produces few or no emissions when it does not.
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