Daily Mail, on UK Politics, 26 October 2026

6.0out of 10Serious

'What has happened to our country?' who was from Borough Market and it's easier to run a business abroad

Tap a highlight to see why it matters.4 findings

The owner of a family bakery that faced a ban from Borough Market for 'being too successful' . Bread Ahead founder Matthew Jones claimed his bakery had been told to leave the food market because his firm was expanding so rapidly. But market bosses and Mr Jones have now agreed to extend the bakery's lease up until 2028. Mr Jones lamented the process to keep his stall where it is and the pressures put on him – despite the bakery's popularity.

He said he had found it easier to open and run his bakery abroad, with new ventures in New York and Malaysia . British businesses have been hit by successive tax hikes by the Labour government. Former chancellor Rachel Reeves increased the employer National Insurance contribution rate from 13.8 per cent to 15 per cent and reduced the secondary threshold to £5,000. sparked fury among hospitality firms because it dragged many part-time and lower-paid staff into tax for the first time.

Bread Ahead founder Matthew Jones (pictured) has insisted he would still leave Borough Market because he no longer feels welcome there Mr Jones said: 'What's happened to our country? Why are we doing this? Why are we penalising businesses? 'Why can't we just have a break and just leave people alone? Just let them run their businesses, employ their staff, pay their taxes, do what they need to do. Because that's what we're doing.' The bakery has served doughnuts, sourdough, pastries and coffee to its customers in Borough Market since 2013.

Last month, after entering a renewal process for its lease, the bakery was told that it had been 'too successful' and was told to leave, according to Mr Jones. He alleged that Borough Market told him opening new chains abroad went against its policy. Representatives of the market also told him that they do not have the space to house such a popular stall – because it attracts so many customers. Bread Ahead is preparing to open a bakery in New York in November, which will be its first location in the US.

The company also has a number of sites across Asia and the Middle East – including in Bangkok, Dubai and Saudi Arabia. He told the Daily Mail: 'The whole process was infuriating. It is really frustrating and we just want to get on with running the business. 'We still get the sense that we are not really going to be welcome [at Borough Market] in the long run. 'We've got an 18-month extension now, but even so, why 18 months? At the end of the day we probably will leave in 18 months.

We're not entirely sure yet but the reality is in that time there will probably be new management in place who will have a different set of ideas.' The market clarified to the Mail that the lease was always set to end in March 2028, but that no agreement had been reached beyond this. The bakery has become an online sensation thanks to visitors' glowing reviews of their products Mr Jones said: 'It's so much easier opening up and running a business abroad.

The speed of things, there's just no blockages in the way and everyone wants you to do it. It's just not like that in Britain anymore.' Mr Jones founded Bread Ahead in 2013 after leaving school at 15 and going on to work as a chef. He said the business environment when he was growing up was much more conducive to budding entrepreneurs. 'We had a wonderful run here but now it just feels like banging my head against a brick wall,' he added.

The company has become an online sensation thanks to visitors' glowing reviews of its baked goods. But the bakery owner told the Mail that it could cost up to £1,000,000 to move the shop out of Borough Market and into another London location. He previously said that it could put the jobs of its 83 employees at risk. He told the Mail today: 'We're not a big business. We're not Greggs. We're not Gail's. You know, we're not SpaceX. We're a family business and we started with nothing. 'Ultimately we'll just have to find another location locally and move into it because we want to be there for our customers.

We don't want to disappoint people, and it's great trade. We've built up a local reputation. 'It is such a bizarre scenario.' Bread Ahead is set to open a bakery in New York in November, which will be its first location in the US Shane Holland, Chair of the Borough Market Trust, said: 'Our position on Bread Ahead’s lease expiry is unchanged, and it is important to clarify that the extension agreed does not secure a long-term future for the business at the Market. 'This extension was first discussed in July and has remained on the table throughout our recent negotiations.

We're pleased that Bread Ahead has now accepted, providing additional time to plan for the end of its current tenancy. No agreement has been reached for the period beyond March 2028. 'As with all traders approaching the end of their lease, we will continue to work constructively with Bread Ahead throughout the remainder of its lease.' Hospitality owners have been beset with challenges in recent years with rising bills as well as .

And the situation could get worse with the Budget on October 28 amid speculation Chancellor John Healey could hike taxes even more. The higher costs are holding back hiring of young people, with 20pc fewer 16 to 20-year-olds now employed by the business than in 2023. Allen Simpson, the chief executive of UK Hospitality, said the change to NICs was ‘the single biggest contribution to job losses we have seen in hospitality over the last two years’.

Read the original article on dailymail.com (opens in a new tab)
What we found (4)

The Daily Mail's headline says the baker was BANNED from Borough Market, though its own body reports an agreed lease extension to 2028. It also puts 'doom and gloom' under Labour in quotation marks when Mr Jones is never quoted saying it. The outlet ties his market dispute to Labour's tax record, calls the tax changes punitive in its own voice, and gives no government response.

  1. Headline goes beyond the article

    Serious

    “BANNED”

    Why this matters
    The headline states in capitals, as the outlet's own fact, that the baker was BANNED from Borough Market.
    The impression it gives
    The market has thrown the bakery out.
    The context
    The body says the bakery only faced a ban, and that its lease has now been extended to 2028. The market says the extension was on the table since July and that the issue is a lease reaching its end. The account that it was told to leave rests on Mr Jones's word alone.

    How we know

    • Elsewhere in the article“agreed to extend the bakery's lease up until 2028”
    • Elsewhere in the article“was told to leave, according to Mr Jones”
    • Elsewhere in the article“This extension was first discussed in July”

    Show it in the article

    “Britain's most successful baker”

    Why this matters
    The headline calls Mr Jones Britain's most successful baker as a plain fact.
    The impression it gives
    Bread Ahead is the most successful bakery business in the country.
    The context
    Nothing in the article supports this ranking. Mr Jones himself says his firm is not a big business and compares it unfavourably with Greggs and Gail's.

    How we know

    • Elsewhere in the article“We're not a big business. We're not Greggs.”
    • Elsewhere in the article“We're a family business and we started with nothing.”

    Show it in the article

    “says he's tired of 'doom and gloom' under Labour”

    Why this matters
    The headline puts 'doom and gloom' in quotation marks and ties it to Labour, as if Mr Jones said it.
    The impression it gives
    The baker blamed Labour, in those words, for a gloomy business climate.
    The context
    None of Mr Jones's quoted words in the body mention Labour or 'doom and gloom'. The phrase appears only in the outlet's own paraphrase. His recorded complaint is about Britain in general and about the market.

    How we know

    • Elsewhere in the article“It's just not like that in Britain anymore.”
    • Elsewhere in the article“The whole process was infuriating.”

    Show it in the article

    Written straight

    Borough Market baker says he may leave despite lease extension to 2028, and finds it easier to do business abroad.

  2. Tells the event as something else

    Minor

    “has criticised the way businesses are being penalised in Labour's Britain”

    Why this matters
    The opening line casts a dispute with a market landlord as a complaint about how businesses are penalised in Labour's Britain.
    The impression it gives
    Government policy is behind the bakery's trouble at Borough Market.
    The context
    The article's own account puts the dispute between Bread Ahead and the Borough Market Trust, over the market's policy on traders with chains abroad and its lease terms. No government action is involved in the lease.

    How we know

    • Elsewhere in the article“opening new chains abroad went against its policy”
    • Elsewhere in the article“Shane Holland, Chair of the Borough Market Trust”

    Show it in the article

    “running a business in Labour's 'doom and gloom' Britain”

    Why this matters
    The outlet attaches Labour and 'doom and gloom' to Mr Jones's lament in its own paraphrase, then follows it with paragraphs on tax rises.
    The impression it gives
    The baker's lease battle is part of a Labour tax story.
    The context
    The tax material in S6 to S8 and S49 to S52 is the outlet's own addition. Mr Jones's quoted words about the lease concern the market's process, not tax.

    How we know

    • Elsewhere in the article“we are not really going to be welcome”
    • Elsewhere in the article“the lease was always set to end in March 2028”

    Show it in the article

  3. Uses a loaded word

    Minor

    “The punitive policies”

    Why this matters
    The outlet calls the National Insurance changes punitive in its own voice.
    The impression it gives
    It is an established fact that the policies were meant to punish business.
    The context
    Sentence S7 describes rate and threshold changes. The verdict that they are punitive is the outlet's, not a reported fact.

    How we know

    • Elsewhere in the article“increased the employer National Insurance contribution rate”

    Show it in the article

  4. One side gets the space

    Minor

    “the impact of Labour's previous policies, including tax hikes and sharp increases in the minimum wage”

    Why this matters
    The outlet blames Labour policy for hospitality's troubles. It ends on an unanswered UK Hospitality quote and never gives a government or Treasury response.
    The impression it gives
    There is no other view of these policies.
    The context
    The article quotes Mr Jones, the market and UK Hospitality. It quotes no government, Treasury or Labour voice on the policies it attacks.

    How we know

    • Elsewhere in the article“the single biggest contribution to job losses”

    Show it in the article

Spot something we missed? Report this article

More from Daily Mail

  1. 26 OctSTEPHEN GLOVER: Burnham is ducking all the big decisions while wasting time on the trivial and ridiculous. He has no idea how to save a country heading for bankruptcy0.0
  2. 26 OctAndy Burnham to give homeless policy £432million - despite warnings previous attempts have failed6.0
  3. 26 Oct'Having enough food to protect your family during a disaster isn't selfish': Middle-class women prepping for World War III reveal what they really stockpile amid Labour's doomsday guide6.0
  4. 25 OctThe TikTok hate preacher: Terrorist's 'highly toxic' social media rants 'target 11 to 15-year-olds online'3.0
  5. 25 OctBBC must 'pay £400,000 to Oscar-winning Jewish producer after she became victim of anti-Semitism and was bullied out of the broadcaster'7.3

Everything we scored from Daily Mail