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Up to 60% higher
Amazon raised prices across its first-party hardware lineup, including Echo smart speakers, Kindle e-readers, Fire TV streaming devices, and eero mesh Wi‑Fi routers, with increases reaching as high as 60% in some cases.
“the price of which jumped 60% overnight, from $49.99 to $79.99”
TechCrunchTechCrunch highlighted the Echo Dot as an example, saying its price jumped 60% overnight, from $49.99 to $79.99.
20MinutosIn a statement shared with TechCrunch, Amazon said, "The consumer electronics industry is facing significant increases in memory and storage component costs."
Amazon added, "After absorbing these increases for as long as we could, we recently adjusted pricing across our product lines."
TechCrunchSpecific device price moves
Spanish-language coverage tied the increases to the same memory-and-storage cost pressure, saying Amazon raised prices on Echo, Fire TV, and Kindle devices by up to 60% due to the shortage of RAM.
20Minutos reported that the Echo Dot moved from 49,99 to 79,99 dólares, the Fire TV Stick 4K Max rose to 84,99 dólares, and the Kindle básico increased to 149,99 dólares.
The Verge was referenced in that reporting through Amazon senior device executive Kristy Schmidt, who said, "la industria de de la electrónica de consumo se enfrenta a aumentos significativos en los costes de los componentes de memoria y almacenamiento".
Zonamovilidad.es added that Amazon did not apply the revision to all products, noting that Ring cameras and video doorbells were left out of the general increase, along with the Echo Studio at 219,99 dólares.
What it means next
TechCrunch linked the hikes to the global memory shortage fueled by the AI boom, describing it as "RAMmageddon" and saying it is driving up the cost of producing devices.
“The global memory shortage fueled by the AI boom (also known as “RAMmageddon“) is driving up the cost of producing devices”
TechCrunchTechCrunch also reported that the RAM shortage is expected to continue throughout 2027 before prices potentially crest and stabilize in 2028.
The same TechCrunch piece said Amazon would continue to offer occasional promotions to customers over the course of the next year, even as it adjusted pricing across its product lines.
Pluang’s business-focused coverage placed the broader backdrop of AI financing alongside the hardware moves, noting that AI hyperscalers have issued $220 billion in debt through August 10, vastly outpacing Treasury's $12.5 billion in the same period for 2025.