Technology and Scienceupdated 1h ago2 min read
Bluesky Expands Attie AI Tool For Creating Sites, Games, Quizzes With AT Protocol
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Bluesky expands Attie to let users build websites, games, quizzes, polls, and interactive experiences. Sites are published at individual addresses and shareable within communities.
6 outlets told this the same way.
Attie adds community creation
Bluesky expanded its experimental artificial intelligence application Attie so users can create sites, games, quizzes, and other interactive experiences. TechCrunch Disrupt 2026 hosted the announcement, and Bluesky CEO Toni Schneider described the approach as “social vibe coding or vibe coding for your community.” Bluesky tied Attie creations to AT Protocol (ATProto), and the tool positioned those projects as experiences for groups rather than only for organizing what one person sees.
Bluesky COO Rose Wang said the resulting sites and games can tap into Bluesky’s wider audience, while Bluesky also linked Attie builders to their ATProto identity. TechCrunch reported that Bluesky had 47 million registered users, but it also cited a year-over-year 27.2% drop in the mobile app’s active monthly users in June 2026.
From feeds to shared apps
Bluesky framed Attie’s expansion as a shift from AI-powered technology for building custom social feeds toward everyday users creating experiences that previously required software development skills. Toni Schneider explained that “Vibe coding today is kind of a single-user, solo experience,” and he said he wanted to enable “build together or build for a group of people.” Attie creators connect to their ATProto identity, and Attie also suggests things users might want to make based on their public Bluesky profiles.
Bluesky said users can bring their own AI model or use open-weight options, and the company described the resulting sites and games as living on the same AT Protocol (ATProto) that powers Bluesky and other decentralized social apps. The Verge described Attie as letting people make “small” social apps like games, polls, and dashboards that can be shared with others as their own websites.
Distribution and private data
Rose Wang said the company had not solved the problem with distribution, and she argued that Attie’s value comes from “it comes with the Bluesky distribution, so it doesn’t stand alone.” TechCrunch reported that some users who tested Bluesky later returned to X, and it linked the engagement decline to the gap between registration and sustained use. Bluesky said the protocol’s forthcoming support for private data was a major request from developers, and Schneider said private data was “now in alpha testing.”
TechCrunch reported that Bluesky planned a rollout of private data by the end of the year, and Schneider positioned the feature as part of reinvigorating activity on the network. Bluesky also described Attie as enabling “lots and lots of these fun, small social experiences for your friends,” while Schneider said “We don’t all have to go communicate with the entire world all the time.”