Flipkart Minutes Processes 1.1 Million to 1.2 Million Orders Daily, Closing on Instamart

Walmart-owned Flipkart’s quick-commerce service, Flipkart Minutes, is processing between 1.1 million and 1.2 million orders per day, up from about 390,000 to 400,000 in November, according to TechCrunch.

“is now delivering 1.1 million to 1.2 million orders a day”

TechCrunch

That volume puts Flipkart Minutes close to Swiggy’s Instamart, which is delivering about 1.4 million orders a day, as TechCrunch reports.

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TechCrunch also says Blinkit continues to dominate with around 3.4 million to 3.6 million daily orders, followed by Zepto at about 2.4 million to 2.6 million, per recent estimates from Datum Intelligence.

The growth is tied to Flipkart’s expansion of micro-fulfillment centers, with Minutes operating about 1,020 to 1,050 such facilities, up from 600 in January and about 340 a year ago, TechCrunch reports.

TechCrunch adds that Flipkart is adding around 100 micro-fulfillment centers a month, aiming to have 1,500 by the end of 2026.

TechCrunch reports that about 65% to 70% of customers making purchases on Flipkart Minutes each month are repeat buyers, while transactions per customer have increased 50% to 60% from a year earlier.

Those customers are spending an average of about ₹400 to ₹500 (about $4.20–$5.20) per order, with fruits and vegetables, staples, dairy, and meat among the fast-growing categories, TechCrunch says.

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TechCrunch also states that Flipkart is expanding its selection of higher-end gourmet products, including organic and artisanal items, as it looks to capture more of customers’ spending on Minutes.

The service’s speed has improved as well, with TechCrunch reporting that average delivery time has fallen to about 11 minutes, from 13 minutes a year ago.

Satish Meena, an adviser at Datum Intelligence, told TechCrunch, "Flipkart is already a serious player," and added, "Once you open 1,000 dark stores and [are] doing a million orders per day, it’s serious enough."

TechCrunch frames Flipkart’s growth as part of a broader battle for India’s shoppers, with Amazon expanding Amazon Now as it seeks to bring the instant-delivery model to its existing e-commerce customer base.

“orders doubling every quarter since launch”

TechCrunch

During CEO Andy Jassy’s visit to India in June, TechCrunch reports Amazon stated that Now became its fastest-growing business in India, with orders doubling every quarter since launch.

TechCrunch also says Amazon laid out plans to take the service to more than 300 cities and set up a network of more than 1,000 micro-fulfilment centers, alongside larger facilities aimed at expanding the range of products it can deliver within minutes.

TechCrunch adds that the quick commerce expansion is increasingly defensive as well as offensive for both Flipkart and Amazon, because if consumers grow accustomed to receiving certain purchases almost immediately, the e-commerce giants risk losing those transactions to specialist quick-commerce platforms.

Meena told TechCrunch, "Can you go back to scheduled delivery now in grocery? No," and "You will not go back."