Genesis Unveils All-Electric GV90 Flagship SUV With 310-Mile Range in San Francisco

A couple of years ago, Genesis showed us its unique take on the luxury electric SUV with the Neolum concept. The brand’s designers know how to draw a handsome shape, particularly using an SUV’s proportions, and the clean-lined concept featured a four-seat interior with no B pillar, swiveling front seats, and a thoughtful mix of leather, wool, and even wood. Now Genesis has debuted the production version as its new electric flagship, the GV90. And based on the photos, at least, the process of turning that concept into reality has been a success. The GV90 uses the same 800 V E-GMP platform as other Korean electric three-row SUVs, the Hyundai Ioniq 9 and Kia EV9. A three-row, seven-seat GV90 will be part of the range, and I would assume the most common variant we’ll encounter on the roads. But for the launch, Genesis is just focusing on the four-seat GV90 and the high-end GV90 Neolum; the latter faithfully translates most of the concept, including the pillarless coach doors (which Genesis is calling the Neolum Arch Gate). Pillarless coach doors certainly add drama to a vehicle, and Genesis has previously told Ars it learned enough to engineer them with all the safety requirements volume production would require. Speaking of safety, all GV90s include the world’s first roof airbag (which deploys in the case of a rollover), one of 12 airbags throughout the interior.

Genesis is the luxury brand of the Hyundai group. In other markets it has had its own range for more than a decade. However, in Spain it never quite fit. Now, with Genesis deciding to jump into the European market (beyond rental contracts), it debuts its flagship, the Genesis GV90. And they are going strong, because they want to compete with the big ones, Rolls-Royce included. Genesis GV90: More than 5 meters long to intimidate the Germans The Genesis GV90 is a huge luxury SUV. It uses the eMP platform, designed exclusively for this car. It measures 5.28 meters in length, 2.03 m in width and 1.82 m in height. The wheels come as standard quite large, 22 inches. But there’s more: forged 24-inch wheels (the ones you see in the images). There are 16 body colors available, with glossy options and three matte finishes. There are few rivals among the dimension-based competition. We count the Audi Q9, the BMW X7 and the Mercedes GLS. However, none offer a variant like “Neolum.” Butterfly doors in Rolls-Royce style The GV90 will arrive on the market in two body variants: the standard GV90, with conventional side doors but frameless, and the aforementioned GV90 Neolum, with anodized aluminum between the windows and a novelty in the industry. The GV90 Neolum features the “Neolum Arch Gate,” the first doors in the world to open and close independently of the world’s pillars, integrated into the B-pillar. This allows them to open simultaneously, like a book. In addition, the absence of a permanently attached B-pillar to the chassis improves access and gives a greater sense of spaciousness inside. With a touchscreen that rises behind the dashboard The Asian brand aims to elevate the driving experience and face luxury cars eye-to-eye. The front seats swivel electrically to 180°. This way, while the GV90 is parked, you can enjoy a salon-like seating arrangement. Perfect for stopping to draft a review if time is tight (wink, wink). But undoubtedly, the most striking feature is its central screen. This touchscreen, based on Android Automotive, emerges behind the dashboard. When the Genesis GV90 is in motion, it integrates the instrument cluster, navigation, and multimedia with a 23.6-inch display. If the GV90 is parked, you can enlarge the screen by pressing a button. It rises 9 centimeters, revealing part of the OLED surface that remained hidden during driving. In total it measures 24.6 inches. Yes, it’s bigger than the TV you had in your living room 20 years ago. To replace the instrumentation behind the steering wheel, Genesis provides the driver with a 25-inch Head-Up Display. 25 speakers, theater-quality acoustics and an intelligent panoramic roof The sound system is signed by Bang & Olufsen. It features 25 speakers and the Virtual Venue function recreates the acoustics of iconic venues. Among them the Boston Symphony Hall and Wembley Stadium. In addition to the heated windshield, the side windows are acoustic. These have greater thickness, shielding the interior. It also integrates radiant heaters in the armrests of the center console, the side panels, and the door trim. The panoramic roof can be dimmed thanks to a crystal-disperse polymer film. Transparency can be controlled in 6 distinct zones. The world’s first car with a roof airbag Among the safety equipment is the world’s first roof airbag. It protects occupants in the event of a rollover, minimizing injuries from contact with the roof. In total, it has 12 airbags. Some deploy in two stages depending on occupant posture. The side or curtain airbags also cover the third row of seats. All of this is controlled with the help of the cabin monitoring system. It identifies the occupant and their position at the wheel. All this allows optimizing the operation of the airbags and the belts just before a collision. Adjustable air suspension and dual E-LSD differentials It also promises exemplary dynamic performance. It features a multi-chamber air suspension designed to improve highway stability; the vehicle’s height automatically adapts. All of this works via variable-stiffness air springs. The result is a softer response by absorbing impacts and reducing body sway. The dual electronic limited-slip differential (E-LSD) distributes power to all four wheels at key moments. For example, when taking a high-speed corner. It also prevents wheel slip on low-traction surfaces (snow, ice, mud). To optimize cornering, it has active rear steering. The rear axle can reach up to a 5-degree angle, reducing the turning radius. Given the weight and size of the giant, the Genesis GV90 is equipped with four-piston front brake calipers, the same ones typically found on high-performance cars over 500 hp. Another novelty is that the Genesis GV90 adopts a new power control system. When the driver closes the door, the gear selector automatically shifts to “D.” Immediately after, the crystal sphere spins on itself to reveal the controller and the tweeter speakers slide to the sides. To start, just press the brake pedal. 4×4 electric system with more than 650 HP The GV90’s electric powertrains develop a combined power of 490 kW (666 hp). This system brings together a front motor of 240 kW and a rear motor of 250 kW. In total, it reaches 800 Nm of maximum torque. The battery is also sizable: 123.5 kWh capacity. It is the largest mounted by a car in the Hyundai group. Thanks to it, the GV90 promises a range of up to 500 km. The maximum charging power is 350 kW, allowing it to go from 10% to 80% in 22 minutes. Launch date and official price not yet announced Unfortunately, Genesis has not yet announced whether it will finally arrive in Spain. It has not revealed the official price either. As their standard equipment and technology indicate, the most likely starting price is above 150,000 euros. A high amount, but in line with the competition, which bets on combustion engines. We will have to wait to know if it truly lands in our market. GALLERY · 14 photos View all +9 +7

Genesis GV90 completely new - the largest and most luxurious SUV in the brand’s history Chery Arrizo 7 model 2027 completely new – with a 1.6-liter turbo engine Mercedes-Benz celebrates 140 years in Egypt as part of its global tour “140 years.. 140 locations” Thursday, August 20, 2026 After a wait that lasted more than two years, Genesis, the Korean brand, unveiled its all-new GV90, the flagship and largest SUV in the lineup, produced in a version clearly inspired by the concept Neolun Genesis, which first appeared in New York in 2024. Genesis offers the car in two main versions, the most prominent being the top-equipped GV90 Neolun, which retains the outward-opening side doors inspired by the concept car. Here are all the details...... Exterior design and equipment of the all-new Genesis GV90 GV90 takes on a design very close to the Neolun concept’s design language, but maintains the practical form of the production five-door SUV with a traditional roof. The front features a hood with lines extending from the sides of the Genesis badge, along with the brand’s distinctive headlights, consisting of two visually connected bars in the center to form a triangular shape. The front bumper has a massive design, with a large air intake and a lower perforated grille with a distinctive pattern. From the sides, the car features large chrome trim surrounding the body, a side glass frame close to Neolun’s design, in addition to conventional side mirrors and hidden door handles. At the rear, the taillights come in a design of two parallel strips, with large reflectors at the bottom of the bumper. The standard GV90 version comes with 22-inch wheels, while the GV90 Neolun gets larger 24-inch wheels with a different design. Genesis GV90 dimensions and interior space The all-new Genesis GV90 has imposing dimensions, clearly larger than the current GV80, with a length of 5,285 mm, a width of 2,030 mm, and a height ranging from 1,815 to 1,825 mm, with a wheelbase of 3,245 mm. Compared to the current GV80, the length is increased by about 345 mm, the width by about 55 mm, and the wheelbase by about 290 mm, which is reflected in the interior space. Opposed doors of the Genesis GV90 Neolun The top version GV90 Neolun features the reversed-opening side doors, one of the most notable details carried from the concept car to the production version. Genesis, however, developed the door system compared to the concept, using stronger steel elements in the doors and frame, and increasing the safety cage thickness by 50%. The rear door mechanism was also developed to move outward first before opening, allowing it to open independently without needing to open the front doors first. Interior design and equipment of the all-new Genesis GV90 Inside, the GV90 offers a luxurious cabin that relies heavily on technology, with a three-spoke steering wheel that includes actual buttons, plus a large movable OLED screen. The screen, in its natural state, is 23.6 inches and displays the instruments, navigation, and infotainment, while when the car is stationary it can be electrically raised by up to 90 mm to reach 24.6 inches and become an integrated entertainment hub built on Pleos Connect based on the Android system. The car does not get a separate traditional instrument cluster; instead, it features a large 25-inch Head-Up Display that shows speed, navigation instructions, and other information to the driver. The seats also offer massage functions, while the standard audio system is Bang & Olufsen with 25 speakers. Genesis GV90 Neolun seats and safety equipment The GV90 Neolun features a luxurious four-seat interior, with swiveling front seats that can, when the car is stopped, rotate to face the second-row passengers; the car also comes with 12 airbags, including an innovative panoramic roof airbag that covers the sunroof’s glass area to protect occupants in the event of a rollover. Genesis GV90 electric powertrain The GV90 is built on the eM platform and all variants use a fully electric powertrain, including the First Edition GV90, consisting of two electric motors; the front motor produces 326 horsepower and 350 Nm of torque, while the rear motor produces 340 horsepower and 450 Nm. Thus, total power reaches 666 horsepower, with a maximum torque of 800 Nm. The GV90 is also the first car in the Hyundai Motor Group to feature a Dual E-LSD system, which distributes power between the wheels quickly and precisely according to driving conditions. Genesis GV90 battery range up to 500 km The car features a massive 123.5 kWh battery, and initial internal Hyundai Motor tests estimate the seven-seat version can cover about 500 km on a single charge. The GV90 also features a multi-chamber air suspension, aimed at delivering the highest levels of comfort and stability, especially given the car’s size and expected weight. Genesis is expected to announce GV90 and GV90 Neolun prices in the near future, after which the new car’s journey as a direct competitor to the largest and most luxurious electric SUVs in global markets will begin. Autozone is your ideal source for the latest car news, professional reviews, in-depth reports, and advanced insights in the world of cars. Stay up to date with the latest trends, vehicle launches, and new technologies in the automotive field from trusted information on Autozone-mag.com. 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- The 2027 GV90 is the Genesis luxury brand’s new flagship SUV. - It comes with a 657-hp electric powertrain and claims a maximum driving range of 310 miles. - Two versions will be available: the standard three-row model with conventional doors and the GV90 Neolun with coach doors and an available ultra-luxurious four-seat setup. If luxury is all about excess, then Genesis must be doing something right with its new flagship, the GV90. This new electric SUV is the largest, most powerful, and most luxurious Genesis model yet, and it will offer a ridiculous slate of available features and an ultra-luxury version called the GV90 Neolun with coach doors and a VIP rear-seat setup. Plus, its bold styling looks remarkably similar to the Neolun concept car that previewed this model, with stunning lighting elements and a distinctive shape. At a whopping 208 inches long, the GV90 is considerably larger than its closest rival, the Mercedes-Benz EQS SUV, and it rides on what Genesis is calling the eMP platform. We assume this is related to the Hyundai Group’s eGMP platform that underpins other electric models, but Genesis says this architecture is unique to the brand. The standard GV90 is a three-row model with conventionally opening rear doors; it’s available with either six or seven seats, with the former configuration featuring second-row captain’s chairs. The top-of-the-line GV90 Neolun will launch with a limited-production First Edition that features a VIP-like four-seat setup. Otherwise, the Neolun will have six seats spread among three rows. All Neoluns will have a special coach-door setup that uses rear-opening rear doors with what Genesis calls a “hidden B-pillar,” meaning there’s nothing obstructing the wide opening with both sets of doors open. The Neolun is completely over the top, with standard 24-inch wheels, a veneer wood floor, unique upholstery choices, and front seats that can swivel 180 degrees to create a lounge setup when parked. The power-operated rear doors can open independently from the fronts thanks to a dual-motion hinge that slides the doors back before swinging them out. We expect this version to cost significantly more than the standard GV90, but we don’t yet have any pricing details for the lineup. Every GV90 has a dual-motor powertrain with a total output of 657 horsepower, and the 124-kWh battery pack is considerably larger than what you’ll find in Hyundai’s three-row EV, the Ioniq 9, which has a 110-kWh battery pack. Due to the GV90’s considerable size and, presumably, its extra weight, its claimed range is not so impressive. Genesis expects it to go 310 miles on a charge, which trails behind the 400-plus-mile options from the likes of Rivian and Lucid. Quick charging should help, as Genesis says the GV90 can charge from 10 percent to 80 percent in 22 minutes when using a 350-kW DC fast-charger. An air-spring suspension is standard and offers height adjustment, and the GV90 also has rear-wheel steering to improve this behemoth’s maneuverability. The GV90 Neolun will likely be considerably heavier than the standard model due to the structural reinforcements required to account for the wide door opening. All GV90s, though, have thick acoustic glass that should make for a remarkably quiet cabin. The huge 23.6-inch OLED touchscreen will use the new Pleos Connect infotainment software, and the screen can rise a further 3.4 inches to expand the display when parked to watch videos. There’s no start button, as Genesis has adopted the interface found in other EV brands in which the car powers up when you approach the car and open the door. Then, when you close the door, the shifter repositions, and once you press the brake pedal, the car is ready to drive. Sixteen exterior colors are available, including gloss and matte options, and the interior offers numerous unusual two-tone color schemes (see: indigo and green, brown and blue, and purple and beige). There will be a First Edition version of the GV90 Neolun available with special two-tone exterior color options, body-color-matching wheels, a wool cashmere interior, and special logos throughout. Genesis hasn’t yet shared pricing, but we expect the standard three-row version with conventional doors to start in the low-$100,000 range. The GV90 Neolun, which is more equivalent to a Maybach ultra-luxury trim, will likely start at around $150,000. Genesis is entering new territory in more ways than one with the new GV90, and we’re curious to hear more about this hedonistic new SUV as we approach its on-sale date. ➡️ Skip the lot. Let Car and Driver help you find your next car. Despite being raised on a steady diet of base-model Hondas and Toyotas—or perhaps because of it—Joey Capparella cultivated an obsession for the automotive industry throughout his childhood in Nashville, Tennessee. He found a way to write about cars for the school newspaper during his college years at Rice University, which eventually led him to move to Ann Arbor, Michigan, for his first professional auto-writing gig at Automobile Magazine. He has been part of the Hearst Autos team since 2016 and now lives in New York City.

Neither Mercedes nor Range Rover, the Koreans debut a huge 660 HP SUV with opposite-opening doors and an interior that looks like the command center of someone at the heights of power. It comes from Hyundai's luxury brand, it's called Genesis GV90 and it has the potential to stand up to the category’s legends in luxury, such as Bentley or Mercedes Maybach. Genesis GV90 2027 key points - No price yet and it’s unknown if it will reach Spain. - It will arrive in two versions: GV90 and GV90 Neolun. - First large-sized SUV from the brand (length 5,285 mm). - 100% electric with one motor per axle and all-wheel drive. - Cutting-edge safety features, including the world’s first ceiling airbag. Minimalist, yet abundant in features The exterior design clings to minimalist aesthetics infused with inspiration from traditional Korean ceramics, but when we open the suicide doors of the Neolun version we discover a completely flat floor with a radiant system on which enormous seats can be oriented backward, 25 speakers, giant screens, and an interior monitoring system that knows who sits where to calculate specific safety measures. We are looking at the car with the largest battery capacity in the entire Hyundai group. We’re talking about 123.5 kWh powering two motors of 240 kW and 350 Nm in the front plus 250 kW and 450 Nm in the rear. This amounts to 657 HP and 800 Nm of torque. They claim a range of approximately 500 km and a rapid charging capability of 350 kW that takes the battery from 10% to 80% in 22 minutes. Size, safety, and many colors Its dimensions are 5,285 mm long, 2,030 mm wide, and 1,825 mm tall. The wheelbase is 3,245 mm and it can be equipped with 22″ or 24″ wheels in the Neolun version, whose lack of a B-pillar allows easy entry, though not more comfortable than sitting with the 12-airbag massage system and the electronically controlled multi-chamber air suspension so you don’t feel the terrain. It is so long that they’ve provided it with a rear axle that is steerable, and there is space for everything, including the safety section. Its frame is 1.5 times thicker than conventional and it has steel reinforcements that form the B-pillar. It carries 12 airbags, including the world’s first ceiling airbag that covers the entire glass roof. Meanwhile, the aforementioned monitoring system identifies the occupant’s type and position in the seat to optimize airbag and seatbelt control during collisions. It also detects and warns occupants about improper seatbelt use or an awkward sitting posture, but perhaps those who can afford this beast care more about being able to choose among 13 interior colors and 16 exterior colors.

Just over a decade into its existence as a manufacturer, Genesis has already shown the ability to create excellent and highly popular luxury vehicles, including sumptuous and sporty sedans, as well as practical and glamorous SUVs, and highly innovative electric vehicles. This year, the brand has not only achieved impressive success in the luxury automotive market, but has expanded its reach, taking on the top class of endurance racing with Genesis Magma Racing, and introducing the roadgoing GV60 Magma performance EV. Now, Genesis is reaching even higher in terms of luxury by revealing the new GV90, an all-electric, full-size, flagship luxury SUV. Unveiled at the Palace of Fine Arts in San Francisco, the new GV90 is based on the NEOLUN concept that was showcased in 2024. The concept envisioned an all-electric flagship SUV from Genesis, with ample space and opulent design, and the new GV90 continues to embody that ethos. It’s built on an eMP platform made exclusively for Genesis’ flagship lineup, and sets out to define a new chapter for the manufacturer’s flagships, with incredible safety, driving dynamics, ride comfort, and technology. Two variants of the new Genesis GV90 will be made, the Neolun, whose “Neolun Arch Gate” offers the world’s first independently opening and closing hidden B-pillar coach-style doors, and the standard GV90, which features conventional doors. Some of its groundbreaking features include the world’s first roof airbag, a 123.5-kWh battery, multi-chamber air suspension, a pop-up center OLED Cinematic Display, a 25-speaker sound system from Bang & Olufsen, and many more. <- Gallery -> With the Neolun Arch gate, the front and rear doors can swing open, hiding the B-pillar to reveal an expansive entry way, emphasizing Genesis’ philosophy of generous hospitality. The effect is achieved with a newly-developed dual-motion hinge mechanism. Before completely opening, the rear doors slide slightly outward, so that when they do open, they don’t impede the front doors. In the absence of a B-pillar, the structure of the vehicle features high-strength steel beams to maintain rigidity. The 127.8-inch wheelbase of the new Genesis GV90 allows for an impressively spacious interior, especially with a flat floor and a slim cockpit design. In the Neolun, the front seats have a motorized swiveling function, which allows them to swing 180 degrees while parked with the push of a button to facilitate conversation. Meanwhile, the high-tech battery features the largest capacity seen in Hyundai Motor Group's electric vehicles, with a range of approximately 310 miles for the 7-seater GV90, and the ability to fast charge from 10 to 80 percent in as little as 22 minutes with 350-kW fast charging. With dual-motor all-wheel drive, the combined system output of the new Genesis GV90 is an impressive 657 horsepower and 590 lb/ft of torque. Providing impressive dynamics for the new Genesis GV90 are a multi-chamber air suspension and rear-wheel steering, while comfort is further enhanced by the use of world-leading acoustic glass and other painstaking noise reduction efforts. An innovative luxury driving experience in the new GV90 eliminates the start button. Instead, the driver pulls the door handle, which powers on the vehicle and closes the door automatically. Then, the column shifter moves from 12 o’clock to 2 o’clock, the Crystal Sphere Controller rotates, and the tweeter covers move to reveal the speakers, indicating that the vehicle is ready to drive. Pressing the brake pedal starts the vehicle. An OLED Cinematic Display with an impressive 23.6 inches in size is complemented by a 25-inch Head-Up Display instead of an instrument cluster, displaying navigation prompts, speed, and other information across a wide projection space. A heated windshield, used for the first time for Hyundai Motor Group, efficiently removes frost and condensation. GV90 Neolun Executive Suite features a four-seat configuration with opulent features like a heated wood veneer floor, a partition between the rear seats and the cargo compartment, roll blinds, and a glass roof with six zones for modulating transparency. Semi-Aniline leather upholstery is standard, and other amenities include a second-row tower console, a refrigerator, and integrated tables. Other touches of opulence in the cabin include crystal buttons that use real glass, motorized air vents, trims in wood, stone, or wool cashmere, and more. Interior configurations for the new GV90 include Veiled Indigo with Puglia Green, Folio Brown with Batiste Blue, Vault Black with Shadow Gray, Tyrian Purple with Travertine Beige, and Saddle Brown with Shadow Gray. The GV90 Neolun offers exclusive interior palettes, like Regal Navy and Majestic Purple, Quince Brown, Vault Black and Shadow Gray, Tyrian Purple and Travertine Beige, and Saddle Brown and Shadow Gray. The exterior design of the new Genesis GV90 is inspired by Korean tradition, specifically the moon jar. As such, it combines minimalism with elegant proportions and jewel-like details. 16 distinctive exterior colors are available, including 13 glossy finishes and three elegant matte colors. The new Genesis GV90 Neolun First Edition is an ultra-exclusive limited release that caters to the brand’s elite clientele. It features the Executive Suite configuration, a two-tone exterior, and 24-inch wheels finished in the body color. Inside, wool cashmere trims come standard, and the first edition logo is engraved in the Crystal Sphere controller. The three available color combinations for the First Edition include Jaipur Rose and Seychelles Beige with a Quince Brown interior, Vik Black and Baena Green with a Veiled Indigo and Puglia Green interior, and Vik Black and Sonoran Navy with a Majestic Purple and Regal Navy interior. With opulent details, elegant, uncompromising design, and industry-first features, the all-electric Genesis GV90 is not only redefining Genesis’ luxury potential, but shaking up the full-size luxury SUV market as a whole. Image Source: Genesis Motor North America

Add us as a preferred source on Google Hyundai's luxury brand unveiled the new Genesis GV90, a new electric SUV that joins the brand’s lineup to stay with the flagship title. With reverse-opening doors in the top-end version, called Neolun, it offers a four-seat interior designed as a private salon and a 657-horsepower electric propulsion system. Its goal is to compete with the major German brands with a Rolls-Royce touch of style. Exterior design marks a significant difference compared to other Genesis models. The GV90 is a large SUV with an elegant image and a presence that seeks to convey more exclusivity than sportiness. But it is in the Neolun version where the South Korean firm takes the proposition to the extreme of high-end solutions. One of the most striking elements is the system called Neolun Arch Gate, composed of rear doors that open in reverse and a structure that eliminates the traditional visible B-pillar. To achieve this, the brand integrated high-strength steel beams in the doors and body, as well as a hidden cage-like structure with thicker reinforcements, steel tubes, and structural foam. Beyond aesthetics, it aims to improve access to the second row. Subscribe FREE to EL CARRO COLOMBIANO on WhatsApp and receive the latest car and motorcycle news on your phone. The interior is where the Genesis GV90 Neolun justifies its flagship status. The cockpit can feature a huge OLED screen that expands from 23.6 to 24.6 inches when the vehicle is stationary, while the driving position replaces the conventional instrument cluster with a 25-inch head-up display. The experience is complemented by crystal-made controls, motorized air vents, and a premium 25-speaker sound system. The seats, for their part, feature 15 air cells and massage functions via pulsating vibration, elevating comfort to a level more typical of a limousine than a traditional SUV. Additionally, the front seats can rotate electrically up to 180 degrees when the vehicle is parked to face the passengers in the second row. In this way, the interior can transform into a meeting room or a private lounge. Genesis also contemplates an executive four-seat configuration, which can include genuine wood flooring, a refrigerator, tables, room separators, and a glass roof with electronic tinting divided into six zones. The idea is for passengers to detach from the exterior and enjoy the ride as if inside a mobile suite. The philosophy of the new Genesis GV90 fits well with its electric propulsion system, which promises 657 horsepower and 800 Nm of torque. Equipped with a 123.5 kWh battery, the brand announced that in the largest SUV configuration with seven seats it could reach about 500 km of range on a single charge. The GV90 is a 5.25-meter-long SUV with a 3.26-meter wheelbase, featuring other high-end attributes such as air suspension, rear-wheel steering, and dual electronically locking differentials. As for prices, the range is estimated to be between $100,000 and $120,000 (COP 400,000,000 to 480,000,000). READ ALSO: CATL and BYD prepare solid-state batteries for 2027: The race begins! Jessica Paola Vera García.

Genesis unveiled its first full-size flagship SUV, the GV90, and it’s about as over-the-top as they come. The ultra-luxe electric SUV packs coach doors, a built-in refrigerator, massive digital screens, air suspension, and plenty of other high-end touches. Meet the Genesis GV90, a true flagship luxury SUV It’s been nearly two and a half years since Genesis unveiled the Neolun concept, a preview of its full-size “ultra-luxe” SUV, the GV90. We were lucky enough to be invited to the GV90’s debut on Wednesday at the Palace of Fine Arts in San Francisco, where Genesis finally took the covers off its stunning flagship SUV. The GV90 “opens a new chapter for Genesis,” Hyundai Motor Company CEO José Muñoz said, offering “the very best” that the brand has to offer. While many production models drop some of the added features shown in the concept, the GV90 is a near replica of the Neolun concept, complete with a B-pillar coach door, a pop-up Cinematic Display that extends to 24.6″, and VIP swiveling front seats. Built on Hyundai’s new eMP platform, designed exclusively for Genesis flagship vehicles, the GV90 combines the highest level of safety, drive dynamics, ride comfort, and advanced technologies. The GV90 will be available in two variants: the GV90 Neolun Arch Gate, which includes “the world’s first independently opening and closing hidden B-pillar coach doors, and the standard GV90 with traditional swing doors. The Neolun Arch Gate features a newly developed dual-motion hinge mechanism for the rear doors, enabling them to open and close without impacting the front doors. Despite missing the B-pillar, Genesis developed a new structure that marries the doors to the vehicle’s body and added dual steel beams in its place to improve safety. It also includes a concealed roll cage with a frame that’s about 1.5 times thicker than the average to reinforce the passenger cabin. The GV90 is equipped with the world’s first Roof Airbag, an in-car Monitoring System, and 12 airbags. The Roof Airbag deploys automatically in a rollover, covering the entire roof glass to protect passengers. Premium interior features and advanced new tech Inside, the flagship SUV goes above and beyond with premium features and Hyundai’s most advanced technology. The GV90 is Hyundai’s first vehicle to adopt its New Power Control System. The vehicle will power on and close the doors automatically as the door handle is pulled. Once the handle is pulled, the Motion Column Shifter moves from the 12 o’clock position to the 2 o’clock position, signaling it’s ready for gear selection. At the same time, the Crystal Sphere Controller rotates, revealing an integrated controller, letting the driver know the vehicle is ready to drive. The vehicle starts when the driver presses the brake pedal. The GV90 features a unique pop-up center OLED Cinematic Display screen. When driving, the wide 23.6″ display combines the instrument cluster, navigation, and media. When parked, it can extend up to 24.6″, turning it into an entertainment hub. Instead of a traditional instrument cluster, the GV90 includes a 25″ Head-Up Display (HUD) providing the vehicle’s speed, navigation prompts, and ADAS functions. The GV90 is the first Genesis vehicle equipped with Hyundai’s new Pleos Connect infotainment system. Based on the Android Automotive Operating System (AAOS), the system is more like using a smartphone, with apps and customizable screens. It also includes Gleo AI, Hyundai’s in-car AI companion, that you can ask to search for information or access vehicle settings. With Remote Smart Parking Assist 3, the GV90 can park itself while Memory Reversing Assist remembers the vehicle’s path to guide it backward out of tight situations like parking spots. And it doesn’t stop at that. The GV90 also comes with other premium extras, including a 25-speaker Bang & Olufsen Premier 3D sound system that creates a “concert hall”- like sound experience. The setup includes Acoustic Lens Technology (ALT) tweeters at both ends of the dashboard, four headliner speakers, mid-range speakers, and subwoofers. Meanwhile, Virtual Venue recreates the sounds of iconic venues like the Boston Symphony Hall and Wembley Stadium. The Ambient Glow mood lighting wraps around the dashboard and doors, intuitively illuminating when you enter the vehicle or when voice recognition is activated. The GV90 Neolun Executive Suite, a 4-seat configuration, delivers “the ultimate VIP experience,” Genesis said, with a premium real wood veneer floor and a radiant heating system inspired by Korean “ondol” underfloor heating. A Comfort Partition helps separate the cabin from the trunk while also insulating it from noise. It even includes roll blinds for complete privacy. To top it off, the flagship model also includes a built-in refrigerator, a second-row tower console, and integrated tables. Dimensions, battery specs, and range The GV90’s exterior design is inspired by the Korean moon jar. With a reductive, minimalist design, it features no unnecessary details, resulting in a clean, seamless look. Genesis’ signature Wing Face Micro Lens (MLA) headlamps span the front end underneath the clamshell hood. The “jewel-like” Two-Line design is hard to miss. The lower bumper features a three-dimensional, dual-layered G-matrix pattern chrome grille, another Genesis signature. The GV90 is massive, measuring 208.1″ long, 79.9″ wide, and 71.5″ tall (71.4″ with 24″ tires), with a 127.8″ wheelbase. To move the full-size SUV, the GV90 is powered by a 123.5 kWh battery pack, which Genesis estimates will provide around 310 miles (500 km) of range for the 7-seat version. When using a 350 kW DC fast charger, the GV90’s battery can charge from 10% to 80% in just 22 minutes. The GV90 features a new system that delivers the most powerful performance of any Hyundai Motor Group EV yet. The dual-motor AWD system provides a combined maximum output of 657 horsepower (490 kW) and 590 lb-ft (800 Nm) of torque. It’s also the first Hyundai Motor Group vehicle equipped with a Dual E-LSD, mounted on the front and rear motors, for better control and high-speed cornering. The GV90 features active Rear Wheel Steering, allowing the vehicle’s rear wheels to turn up to five degrees. Genesis said it reduces the turning radius to that of a mid-size car. A Multi-Chamber Air Suspension system absorbs bumps in the road and provides extra stability by using air springs with adjustable stiffness. Genesis also unveiled the GV90 Neolun First Edition, deeming it the “pinnacle of the Executive Suite (4-seat) lineup. The limited edition model features a two-tone exterior palette and body color, 24″ forged wheels, a wool-cashmere interior, and an exclusive First Edition logo engraved on the Crystal Sphere Controller, headrests, and doorsteps. Top comment by AayJayKay Impressive flagship product from Genesis, really happy to see the coach doors survive from the concept! I can see this doing well as a low volume limousine-type fleet offering, certainly not your typical family hauler. That’s probably why they didn’t feel the need for 400+ miles of range. Interested to see what these sell used for in a couple years. The GV90 Neolun First Edition is available in three color combinations: two-toned Jaipur Rose / Seychelles Beige exterior paired with a Quince Brown interior, two-toned Vik Black / Baena Green exterior matched with a Veiled Indigo / Puglia Green interior, and two-toned Vik Black / Sonoran Navy exterior blended with a Majestic Purple / Regal Navy interior. The standard Genesis GV90 is available in 16 colors, including 13 glossy finishes. Inside, it’s available with five color combinations: Veiled Indigo / Puglia Green, Folio Brown / Batiste Blue, Vault Black / Shadow Gray, Tyrian Purple / Travertine Beige, and Saddle Brown / Shadow Gray. The GV90 Neolun, on the other hand, offers five interior color schemes: Regal Navy / Majestic Purple, Quince Brown, Vault Black / Shadow Gray, Tyrian Purple / Travertine Beige, and Saddle Brown / Shadow Gray.

Genesis debuted its first full-size flagship SUV, the GV90, on August 19 in San Francisco. Available as the standard GV90 or the coach-door GV90 Neolun, it features a 123.5kWh battery, roughly 500km range, 490kW combined motor output, a first-of-its-kind roof airbag, and Hyundai Motor Group’s new Pleos Connect infotainment platform. Genesis unveiled the GV90, its first full-size flagship sport utility vehicle (SUV), at the Palace of Fine Arts in San Francisco, California, on August 19. The production model, based on the Neolun concept first shown in 2024, is available in two variants: the GV90 Neolun, which features hidden B-pillar coach doors, and a standard GV90 with conventional swing doors. The GV90 Neolun’s doors, called the Neolun Arch Gate, open independently so the front and rear doors face each other, using a dual-motion hinge mechanism that slides the rear door outward before rotating it open. Genesis said the design maintains crash safety equivalent to vehicles with a conventional B-pillar through dual steel beams and a reinforced roll cage 1.5 times thicker than in conventional vehicles. Both variants are built on the eMP platform, which Genesis said is exclusive to its flagship models. The vehicle is fitted with a 123.5 kilowatt-hour high-voltage battery, which the company said is the largest capacity in Hyundai Motor Group’s electric vehicle lineup. Genesis said the seven-seat GV90 achieves an estimated range of approximately 500km on a single charge, based on internal research and development testing; independent range certification, such as EPA or WLTP figures, has not yet been published. On a 350-kilowatt fast charger, the battery can charge from 10% to 80% in 22 minutes, according to Genesis. The front and rear motors produce a combined maximum output of 490 kilowatts and 800 Newton-meters of torque, split as 240kW/350Nm at the front and 250kW/450Nm at the rear. The GV90 is also the first Hyundai Motor Group vehicle fitted with a dual electronic limited-slip differential, alongside multi-chamber air suspension and rear-wheel steering that can turn the rear wheels up to five degrees. Safety features include 12 airbags, among them what Genesis described as the industry’s first roof airbag, designed to deploy across the roof glass in a rollover to prevent occupant ejection. “GV90 is not simply a new vehicle, but a new vision for luxury mobility that brings together inspiring design, AI-powered software and connectivity, and industry-leading safety,” said Euisun Chung, executive chair of Hyundai Motor Group. The cabin includes a New Power Control System that starts the vehicle via the brake pedal rather than an ignition button, a pop-up center OLED display that extends from 23.6 inches to 24.6 inches, and a 25-inch head-up display. Infotainment runs on Pleos Connect, Hyundai Motor Group’s platform based on Android Automotive OS, paired with a generative AI voice agent called Gleo AI. “Today marks a landmark arrival for Genesis and for the future of luxury mobility,” said José Muñoz, president and chief executive of Hyundai Motor Company. “In less than eight years, Genesis became the fastest luxury brand ever to reach one million sales, built on distinctive design, class-leading innovation, and a relentless focus on our customers.” The GV90 measures 5,285mm long, 2,030mm wide, with a 3,245mm wheelbase, and rides on 24-inch forged wheels. That length puts it ahead of Hyundai Motor Group siblings the Kia EV9 and Hyundai Ioniq 9, and industry title Autocar reports the GV90 will be the largest electric vehicle on sale in Europe once it arrives there. Genesis is expected to launch the GV90 in South Korea in September, followed by a European debut in the first half of 2027, according to Autocar India. Genesis also unveiled a GV90 Neolun First Edition, a four-seat Executive Suite variant with wool cashmere trim and exclusive badging, offered in three exterior and interior color combinations. “Inspired by the Korean moon jar, we pursued a purity shaped by restraint, balance and an elegance that never fades,” said Luc Donckerwolke, president and chief creative officer of Hyundai Motor Group.

Genesis has officially unveiled the GV90, its first full-size flagship SUV and one of the brand’s most ambitious electric vehicles yet. Revealed at the Palace of Fine Arts in San Francisco on August 19, the GV90 combines a large 123.5-kWh battery, up to 657 horsepower, advanced air suspension and a technology-packed luxury interior. Based on the 2024 Genesis Neolun concept, the GV90 represents the next step in the Korean automaker’s approach to electric luxury. Genesis says the SUV was developed around its “Son-nim” hospitality philosophy, treating occupants as honored guests while combining distinctive design, advanced technology and high levels of safety. The GV90 is built on Genesis’ dedicated eMP (Electric Mobility Prime) platform for flagship vehicles. Its 127.8-inch wheelbase creates a spacious cabin with a flat floor and a slim cockpit design. Power comes from a 123.5-kWh high-voltage battery, the largest battery fitted to a Hyundai Motor Group electric vehicle according to Genesis. The seven-seat GV90 is estimated to deliver approximately 310 miles of range on a single charge based on the company’s internal R&D testing. Fast charging is also a major focus. When connected to a 350-kW DC fast charger, the GV90 can recharge from 10% to 80% in about 22 minutes. The dual-motor powertrain produces a combined 657 horsepower and 590 lb-ft of torque, giving the large luxury SUV substantial performance while maintaining the smooth, relaxed driving character expected from a Genesis flagship. The GV90 is also the first Hyundai Motor Group vehicle to use dual Electronic Limited Slip Differentials (E-LSDs). The system can distribute torque between the front and rear wheels according to driving conditions, improving traction and control on wet, snowy and uneven roads as well as during high-speed cornering. Luxury SUV buyers typically expect a particularly smooth ride, and Genesis has equipped the GV90 with sophisticated suspension hardware to deliver it. A multi-chamber air suspension system uses adjustable air springs to respond to road conditions, while electronically controlled dampers continuously adjust damping force. The system is designed to absorb road impacts while limiting excessive body movement. The GV90 also gets active rear-wheel steering, with the rear wheels able to turn by up to five degrees. Genesis says the system can reduce the SUV’s turning radius to that of a midsize car, making parking and tight U-turns easier while improving stability at higher speeds. GV90 Neolun Brings Coach Doors to Production One of the most unusual versions of the new flagship is the GV90 Neolun. It features the Neolun Arch Gate, which Genesis describes as the world’s first independently opening and closing hidden B-pillar coach-door system. The design allows the front and rear doors to open in a way that creates a particularly wide and unobstructed entrance. A newly developed dual-motion hinge lets the rear doors first move outward before rotating open. This allows the doors to operate independently despite the hidden B-pillar structure. Removing a conventional B-pillar could raise obvious safety concerns, but Genesis says the GV90 Neolun uses high-strength dual steel beams and a reinforced passenger-cell structure to maintain rigidity. The cabin incorporates a concealed roll-cage structure using high-strength steel tubes, structural foam and a frame 1.5 times thicker than conventional construction. According to Genesis, the resulting structure achieves crash-safety performance equivalent to vehicles with conventional B-pillars. 12 Airbags and a World-First Roof Airbag Safety is another major focus of the GV90. The SUV has 12 airbags, including what Genesis describes as the world’s first roof airbag. During a severe rollover, the roof airbag deploys across the roof glass to help prevent occupant ejection and reduce injuries caused by contact with the roof. The front seats also feature dual-depth airbags that deploy in stages depending on occupant posture. Seat-cushion airbags are designed to reduce submarining beneath the seatbelt, while curtain airbags extend protection to the third row. Genesis has also strengthened the vehicle’s structure while using aluminum extensively to reduce weight. Ultra-high-strength steel is used in key areas, while the battery receives additional protection from a structure designed to redirect components underneath the vehicle during a frontal collision. The battery itself incorporates Thermal Runaway Protection to help prevent heat from spreading between cells. A cloud-based battery management system can also monitor the battery in real time and identify potential abnormalities before they become more serious. A Luxury EV Interior Designed Like a Lounge The GV90’s interior is designed to feel more like a luxury lounge than a conventional SUV cabin. The GV90 Neolun takes that concept even further with motorized front seats that can rotate 180 degrees while the vehicle is parked. This creates a face-to-face configuration intended for conversations or business meetings. The Neolun Executive Suite uses a four-seat layout and adds a wood-finished floor with radiant heating inspired by Korea’s traditional ondol heating system. A comfort partition separates the passenger area from the luggage compartment, while roll blinds and a Smart Vision Roof provide additional privacy and flexibility. The cabin can be specified with premium materials including natural wood, genuine stone and wool cashmere. Genesis offers five primary interior color combinations, while the Neolun gets its own selection of exclusive combinations. 23.6-Inch OLED Display and 25-Inch Head-Up Display Technology plays a central role in the GV90. The flagship SUV uses a 23.6-inch OLED Cinematic Display that integrates the instrument cluster, navigation and media functions. When parked, the screen can extend upward by 90 mm, transforming into a 24.6-inch display for multimedia use. Instead of relying solely on a traditional instrument cluster, Genesis also fits the GV90 with a 25-inch head-up display that projects driving information, navigation instructions and ADAS functions into the driver’s field of view. The GV90 introduces Pleos Connect, Hyundai Motor Group’s next-generation infotainment platform based on Android Automotive OS. Third-party applications can be downloaded through the Pleos App Market. An onboard generative AI assistant called Gleo AI allows occupants to interact with vehicle functions and search for information using natural conversation. Remote Smart Parking Assist 3 and Memory Reversing Assist add further automation for parking and maneuvering in tight spaces. Bang & Olufsen Audio and Heated Windshield Genesis has paid considerable attention to the sensory experience inside the GV90. A 25-speaker Bang & Olufsen Premier 3D sound system with Dolby Atmos is designed to create an immersive listening environment. Features such as Virtual Venue and Beosonic allow occupants to customize the sound experience. Ambient Glow mood lighting adds indirect illumination throughout the cabin, while the seats feature 15 individual air cells and pulse vibration functionality for an enhanced massage experience. Another unusual feature is the metal-coated heated windshield. Rather than relying solely on conventional climate-control airflow, the windshield can generate heat to remove frost and condensation. Radiant heating elements are also integrated into areas around the first- and second-row seating. Distinctive Korean-Inspired Exterior Design The GV90’s exterior takes inspiration from the Korean moon jar, with Genesis emphasizing restrained proportions, smooth curves and minimal decorative elements. The front features Wing Face Micro Lens Array headlights and the brand’s signature Two-Line lighting design. A three-dimensional G-Matrix chrome grille adds definition to the lower front fascia. At 5,285 mm long, the GV90 has an imposing road presence. Large 24-inch forged wheels, sculpted fenders and clean body surfaces emphasize its flagship positioning. The rear continues the minimalist theme, with flush-mounted taillights and minimal ornamentation. Genesis has even omitted a conventional rear spoiler to maintain the clean silhouette. Buyers will have 16 exterior color choices, including 13 glossy finishes and three matte options. GV90 Neolun First Edition Genesis also unveiled a limited GV90 Neolun First Edition aimed at customers seeking an even more exclusive version of the flagship SUV. The four-seat Executive Suite model receives a two-tone exterior, body-color 24-inch forged wheels and wool cashmere interior trim. Exclusive Genesis branding is incorporated into details such as the Crystal Sphere Controller, headrests and doorsteps. Three two-tone exterior combinations will be offered for the First Edition, each paired with a specially selected interior color scheme.

El espectacular Genesis GV90 confirma su llegada a Europa: puertas de apertura inversa, 123,5 kWh y hasta 657 CV Si estás buscando un SUV eléctrico absurdamente grande, caro y equipado, Genesis tiene una buena noticia ya que traerá a Europa una de sus últimas creaciones. El Genesis GV90. Un nuevo SUV de lujo que apuesta por un diseño muy diferente y que se convertirá en el nuevo buque insignia de la marca con argumentos como un interior especialmente sofisticado y lleno de lujo, además de contar con un sistema de puertas de apertura enfrentada poco habitual. Genesis ha decidido llevar a producción una de las soluciones más llamativas que suelen quedarse por el camino cuando un prototipo se transforma en un coche de calle. El nuevo Genesis GV90 Neolun mantiene las enormes puertas traseras de apertura inversa y prescinde del pilar central, una combinación que le da una imagen de auténtico prototipo. Y lo más interesante es que este enorme SUV eléctrico también llegará a Europa. Los diseñadores de coches tienen cierta debilidad por las puertas que se abren en sentido contrario a la marcha. Cuando además se eliminan los pilares centrales, el resultado es una apertura lateral completamente despejada al abrir todas las puertas. Es una solución espectacular, muy asociada a los grandes modelos de lujo, pero que en los coches de producción suele desaparecer por las dificultades que plantea a nivel de seguridad y rigidez estructural. El Genesis GV90 Neolun se atreve precisamente con esta fórmula. Mientras que el GV90 convencional contará con puertas de apertura tradicional, la versión más exclusiva de la gama será la encargada de conservar esta característica del prototipo. Y no es el único elemento que llega prácticamente intacto desde el concepto presentado por Genesis. A simple vista, el GV90 Neolun parece haber escapado directamente de un salón del automóvil. Destacan la enorme parrilla cerrada, las finas tiras luminosas que recorren el frontal, unas ruedas de grandes dimensiones y una trasera con un diseño claramente retrofuturista. En esta versión, las llantas alcanzan las 24 pulgadas y además están pintadas en el mismo color que la carrocería, reforzando todavía más su aspecto de coche de exhibición. El resultado es un SUV difícil de confundir con cualquier otro modelo de la gama Genesis. La marca de lujo de Hyundai quiere convertir al GV90 en su nuevo buque insignia y, por tamaño, presencia y tecnología, parece que tendrá argumentos suficientes para conseguirlo. Un SUV eléctrico de más de cinco metros y 657 CV El Genesis GV90 no será simplemente un SUV de lujo con una versión eléctrica. Toda la gama será eléctrica, algo que resulta especialmente relevante teniendo en cuenta sus enormes dimensiones. El modelo alcanza los 5,29 metros de longitud, 2,03 metros de anchura y más de 1,81 metros de altura, con una distancia entre ejes de 3,26 metros. Son unas dimensiones considerables incluso dentro del segmento de los grandes SUV de lujo. De hecho, el GV90 es todavía más largo que el Hyundai Ioniq 9, que ya se encuentra entre los modelos más grandes de la marca coreana. Ese enorme tamaño también permite disponer de un interior muy espacioso y, sobre todo, de espacio suficiente para instalar una batería de gran capacidad. El Genesis GV90 utilizará un pack de 123,5 kWh, una cifra que debería permitirle alcanzar alrededor de 600 kilómetros de autonomía. No es una cifra especialmente llamativa teniendo en cuenta el tamaño y la capacidad de la batería, pero hay que recordar que estamos ante un SUV de más de cinco metros, muy pesado y con unas prestaciones elevadas. La potencia tampoco será un problema. El sistema de propulsión estará formado por dos motores eléctricos que desarrollan conjuntamente 657 CV, por lo que el GV90 tendrá prestaciones más que suficientes para mover con soltura una carrocería de estas dimensiones y podremos ir a comprar el pan sin mayores problemas. Otro de sus grandes argumentos será la capacidad de carga. El GV90 podrá utilizar estaciones de carga rápida de hasta 350 kW, lo que permitirá recuperar del 10% al 80% de la batería en unos 22 minutos en condiciones ideales. Una cifra especialmente importante en un modelo de este tamaño, ya que una batería de 123,5 kWh puede convertir cualquier parada para recargar en un proceso bastante más largo si no dispone de una potencia elevada. El interior estará a la altura de lo que se espera de un buque insignia de Genesis. El GV90 convencional podrá ofrecer hasta siete plazas distribuidas en tres filas, mientras que el exclusivo Neolun apostará por una configuración mucho más lujosa, con cuatro grandes asientos y una separación entre la zona de pasajeros y el espacio destinado al equipaje. Genesis tampoco parece tener intención de pasar desapercibida en el habitáculo. El diseño apuesta por un uso muy particular del color, con posibilidades que van bastante más allá de los habituales negro, gris o marrón. Los compradores podrán encontrar combinaciones en verde, morado o azul, aplicadas incluso a elementos como el salpicadero y el volante. Uno de los elementos más llamativos será la enorme pantalla de 24,6 pulgadas. Su posición elevada hace que prácticamente sea imposible mirar por encima de ella, aunque Genesis ha planteado una solución bastante curiosa. Durante la conducción, la pantalla permanece en una posición más baja y con un tamaño visualmente más reducido, mientras que cuando el coche está detenido puede elevarse desde el salpicadero mediante un botón. Pero quizá la información más importante sobre el GV90 no esté en sus cifras ni en su espectacular diseño. Genesis ha confirmado que el modelo también llegará a Europa, algo que no suele ser habitual en este tipo de SUV de lujo de enormes dimensiones. La apuesta por una propulsión exclusivamente eléctrica puede ayudar al GV90 a encontrar su hueco en el mercado europeo, donde los grandes SUV de lujo con motores térmicos tienen cada vez más dificultades para encajar con las normativas de emisiones. Genesis todavía no ha comunicado el precio para Europa ni todos los detalles de la gama que se ofrecerá en nuestro continente. Por ahora, lo que está claro es que el GV90 llegará con una propuesta bastante más ambiciosa de lo habitual. Un SUV de 5,29 metros, 123,5 kWh de batería, 657 CV, carga rápida a 350 kW y, en su versión Neolun, unas puertas traseras de apertura inversa sin pilar central. Si mantiene en producción buena parte de lo visto en el prototipo, será uno de esos coches que difícilmente pasarán desapercibidos cuando empiecen a aparecer por las carreteras europeas. Puntos clave - Genesis GV90 Neolun: versión más exclusiva y espectacular del nuevo buque insignia de Genesis. - Puertas traseras de apertura inversa y sin pilar central en la versión Neolun. - 5,29 metros de longitud, 2,03 metros de anchura y más de 1,81 metros de altura. - Batería de 123,5 kWh. - Alrededor de 500 kilómetros de autonomía. - Dos motores eléctricos con una potencia conjunta de 657 CV. - Carga rápida de hasta 350 kW. - Del 10% al 80% en unos 22 minutos. - Hasta siete plazas en el GV90 convencional. - Interior de cuatro plazas en el exclusivo Neolun. - Pantalla central de 24,6 pulgadas con posición variable. - Llegará también a Europa. - ¿Precio? Algo más que el Dacia Spring seguro.

Genesis has spent the past decade moving steadily up the luxury-car hierarchy, but the new Genesis GV90 represents something different. Unveiled in San Francisco as the Korean brand’s first full-size flagship SUV, the all-electric GV90 is designed not merely to compete with established premium SUVs but to demonstrate how Genesis believes the luxury flagship should evolve in the electric era. Based on the Neolun concept Genesis revealed in 2024, the production GV90 arrives in two primary forms. The standard GV90 uses conventional doors, while the more dramatic GV90 Neolun features what Genesis calls the Neolun Arch Gate: coach-style front and rear doors with no conventional fixed B-pillar separating them. That feature alone makes the GV90 one of the more technically ambitious new luxury SUVs in years. Genesis GV90 Offers Coach Doors Without a B-Pillar Genesis says the Neolun’s system is the world’s first independently opening and closing hidden B-pillar coach-door design. When both doors are open, occupants get an unusually wide, uninterrupted opening into the cabin. The rear door uses a dual-motion hinge that first moves the door outward before rotating it rearward, allowing it to operate independently from the front door. Removing a traditional B-pillar creates obvious structural challenges, and Genesis appears to have devoted substantial engineering resources to overcoming them. High-strength dual steel beams are incorporated into the doors, while the passenger compartment uses a reinforced frame that is 1.5 times thicker than a conventional design, along with high-strength steel tubing and structural foam. Genesis claims the resulting structure provides crash performance equivalent to a vehicle using a conventional B-pillar. Safety innovation extends beyond the doors. The GV90 has 12 airbags, including what Genesis describes as the world’s first roof airbag. During a severe rollover, it deploys beneath the panoramic glass roof to reduce the possibility of occupant ejection or contact with the roof. Seat-cushion airbags, extended third-row curtain airbags and an in-cabin monitoring system (that warns occupants when they are out of position to benefit from the vehicle’s safety provisions) further expand the SUV’s occupant-protection strategy. Genesis GV90 offers 657 Horsepower Underneath the GV90 is Genesis’ new Electric Mobility Prime, or eMP, architecture developed specifically for a Genesis flagship. Its 128-inch wheelbase (about 7 inches longer than a Cadillac Escalade) helps create the long, flat-floor passenger compartment expected of a vehicle positioned at this level. Energy comes from a 123.5-kWh battery, currently the largest installed in an electric vehicle from Hyundai Motor Group. Genesis estimates the seven-passenger GV90 can travel approximately 500 kilometers, or roughly 311 miles, based on its internal testing. That is not yet an EPA rating, making the eventual U.S. certification an important number to watch. On a 350-kW DC fast charger, Genesis says the battery can recharge from 10 to 80 percent in 22 minutes. Performance should be suitably effortless. The dual-motor system produces 657 horsepower and 590 pound-feet, of torque. Both the front and rear axles feature electronic limited-slip differentials, making the GV90 the first Hyundai Motor Group vehicle with a dual E-LSD configuration. Genesis is also addressing the eternal challenge of large luxury SUVs: reconciling comfort with body control. Multi-chamber air springs can alter their effective stiffness, electronically controlled dampers continuously adjust damping force, and rear-wheel steering can turn the back wheels up to five degrees. Genesis says the latter gives the GV90 a turning circle comparable to a midsize vehicle while improving stability at higher speeds. Genesis GV90’s Interior Is More Like a Lounge If the chassis establishes the GV90’s flagship credentials, the cabin is where Genesis is making its strongest statement. In the Neolun, the front seats can rotate a full 180 degrees while parked, allowing front- and second-row passengers to face one another. The four-passenger Executive Suite pushes the concept further with real-wood flooring, radiant floor heating inspired by traditional Korean “ondol” heating systems, a refrigerator, integrated tables and a partition separating passengers from the luggage compartment. The GV90’s start-up process is another indication of new thinking at Genesis. Pulling a door handle powers up the vehicle. Once inside, the door can close automatically, a motorized column shifter moves into position, Genesis’ familiar Crystal Sphere rotates to expose its controller, and dashboard tweeter covers slide open. All to clearly indicate the GV90’s powered up status. Pressing the brake pedal makes the GV90 ready to drive, eliminating the conventional start button entirely. A 23.6-inch OLED display normally integrates instruments, navigation and entertainment functions. When parked, the screen physically rises 90 millimeters to substantially increase the screen size for watching video content. Rather than relying on a traditional instrument cluster, Genesis supplements the central display with a huge 25-inch head-up display. Genesis’ Pleos Connect infotainment system runs on Android Automotive OS and supports downloadable third-party applications, while the Gleo AI assistant uses generative artificial intelligence for conversational vehicle controls and information searches. A 25-speaker Bang & Olufsen Premier 3D system supplies Dolby Atmos audio, with software capable of recreating the acoustic characteristics of locations such as Boston Symphony Hall and Wembley Stadium. Ambient lighting spreads across leather, cashmere, stone and wood trim surfaces, while seats incorporate 15 air cells and pulse vibration for massage functions. Korean Culture Drives the Genesis GV90’s Design Perhaps the most interesting aspect of the GV90 is that Genesis is increasingly comfortable eschewing obvious European luxury-car references. The SUV’s exterior draws inspiration from traditional Korean moon jars, with Genesis emphasizing proportion, curvature and visual simplicity rather than excessive detailing. At 208 inches long and riding on available 24-inch forged wheels, the GV90 has the physical scale expected of a flagship, but its bodywork remains uniquely uncluttered in a world drowning in automotive design clutter. The front of the GV90 uses Genesis’ familiar Two-Line lighting signature executed through Micro Lens Array technology beneath a clamshell hood. At the rear, Genesis eliminates even a conventional roof spoiler, relying instead on flush surface-emitting taillights and simple Genesis lettering. Buyers will have 16 exterior colors and multiple interior themes incorporating real wood, stone and wool cashmere — another indication that Genesis sees premium materials as central to the GV90’s luxury positioning. Genesis GV90: The Brand’s Biggest Test Yet The GV90 arrives at an important moment for Genesis. Hyundai Motor Company President and CEO José Muñoz noted at the unveiling that Genesis reached one million global sales in less than eight years, an impressive achievement for a relatively young premium brand. But selling luxury sedans and midsize SUVs is one thing. Establishing a credible flagship in one of today’s more competitive segments is another. With its sophisticated chassis, coach doors, rotating seats, high-end materials, unusually ambitious safety technology, and impressive battery pack capacity, the GV90 clearly has the hardware to make that attempt. Pricing, EPA-certified range and U.S. launch timing will ultimately determine how compelling the GV90 is against established six-figure luxury SUVs. Those details weren’t included in Genesis’ debut material. But what is already clear is that Genesis is no longer merely trying to prove it belongs in the luxury segment. With the Genesis GV90, it is attempting to define what the next generation of luxury vehicles should look and feel like — and doing so on distinctly Korean terms.

A NEW ICON’S ARRIVAL, GENESIS UNVEILS GV90 FLAGSHIP SUV. Genesis' first full-size flagship SUV represents the culmination of the brand’s capabilities. GV90 Neolun introduces the world’s first independently opening and closing hidden B-pillar coach door, Neolun Arch Gate, for spacious entry and exit, embodying Genesis’ hospitality philosophy. It protects occupants with a new aluminum frame that increases body rigidity while reducing weight, an innovative impact-absorbing structure, and a 12-airbag system including the world’s first Roof Airbag. It delivers a true flagship driving experience based on the eMP platform exclusive to Genesis flagship with a 123.5 kWh large-capacity battery, high-performance motors, Dual E-LSD, and multi-chamber air suspension. It’s equipped with advanced technologies that enhance convenience and create new dimensions of user experience, including the New Power Control System, a pop-up OLED Cinematic Display, and Pleos Connect. Immersive and emotional sensory features awaken the senses and deepen passenger experience: Bang & Olufsen Premier 3D sound system, Ambient Glow mood lighting, and massage seats. Exterior exudes a commanding presence, capturing the understated elegance of Korea’s traditional moon jar pottery. Interior reinterpreted as a bespoke living space curated to passenger preferences. GV90 Neolun First Edition was also unveiled, with exclusive features for the ultimate VIP experience. SAN FRANCISCO, Aug. 19, 2026 — Genesis is redefining the luxury flagship vehicle in the electrification era, unveiling its first full-size flagship SUV, the GV90 (available in GV90 Neolun and GV90 variants), at the Palace of Fine Arts in San Francisco on Aug. 19. The GV90 is a production model based on the NEOLUN concept revealed in 2024. It symbolizes the culmination of Genesis’ elevated hospitality ethos and expertise in thoughtfully applying technology. “GV90 is not simply a new vehicle, but a new vision for luxury mobility that brings together inspiring design, AI-powered software and connectivity, and industry-leading safety,” said Euisun Chung, Executive Chair of Hyundai Motor Group. “Technology alone does not create luxury, and design alone does not define luxury. The value of innovation lies in transforming the customer experience in intelligent and intuitive ways to improve people’s lives. True luxury is human freedom, and true luxury is beauty, expressed through craftsmanship, authenticity and commitment to excellence. Genesis will embrace these innovations to provide customers with differentiated value and experiences of distinction.” The GV90 aims to make every journey more elegant and elevated, embodying Genesis’ unique “Son-nim” hospitality philosophy — to treat each customer as an honored guest — at the highest level. Built on the eMP platform exclusive for the Genesis flagship, the GV90 sets a new direction for luxury electric flagship vehicles. It combines the highest level of safety, elegant driving dynamics and ride comfort, as well as a plethora of innovative technologies that offer an unprecedented in-vehicle experience — dressed in an exterior that commands attention. The GV90 will be available in two variants: the GV90 Neolun, featuring the Neolun Arch Gate, the world’s first independently opening and closing hidden B-pillar coach doors, and the standard GV90 with conventional swing doors. It will also be equipped with an array of advanced technologies including the world’s first Roof Airbag, a 123.5 kWh large-capacity high-voltage battery, Dual Electronic Limited Slip Differential (E-LSD), multi-chamber air suspension, a New Power Control System, a pop-up center OLED Cinematic Display, Pleos Connect, Remote Smart Parking Assist 3, Bang & Olufsen’s Premier 3D sound system with 25 speakers and Dolby Atmos, Ambient Glow mood lighting, Smart Vision Roof and a heated windshield. “Today marks a landmark arrival for Genesis and for the future of luxury mobility. GV90 opens a new chapter for Genesis, building on our track record of bold innovation, elevated customer experiences, and an unwavering commitment to excellence,” said José Muñoz, president and CEO of Hyundai Motor Company. “In less than eight years, Genesis became the fastest luxury brand ever to reach one million sales, built on distinctive design, class-leading innovation, and a relentless focus on our customers. Our new flagship SUV represents our vision for the future while embodying the very best of Genesis, staying true to the distinctly Korean values of hospitality and craftmanship that have shaped our journey.” Neolun Arch Gate: A Symbol of Genesis’ Unique Hospitality Philosophy. The GV90 Neolun is fitted with the Neolun Arch Gate, the world’s first independently opening and closing hidden B-pillar coach doors, delivering a unique experience that embodies the brand’s hospitality philosophy when entering the vehicle. The hidden pillar design allows the front and rear doors to open in unison facing each other, providing an unparalleled sense of openness and a remarkably spacious area for entry and exit compared to conventional vehicles. Genesis utilized a newly developed dual-motion hinge mechanism for the rear doors, optimized for the vehicle’s hidden B-pillar body structure which enables the rear doors to open and close independently without impeding the front doors. This mechanism works by first sliding the rear door slightly outward, then smoothly rotating it open. This enhances the convenience of entering and exiting the vehicle, allowing rear-seat passengers to get in and out with greater space and comfort. Safety remains paramount in the GV90 Neolun, despite the absence of a B-pillar. Genesis engineered a new structure that seamlessly marries the doors to the vehicle body while maintaining the highest safety standards. Additionally, replacing the conventional B-pillar, high-strength dual steel beams have been integrated for rigidity. This architecture that joins the doors and body effectively disperses collision forces. A concealed yet robust roll cage is created by reinforcing the passenger cabin with a frame 1.5 times thicker than conventional vehicles and fortifying it with integrated high-strength steel tubes and structural foam. This hidden roll cage structure protects occupants while achieving crash safety performance equivalent to vehicles with conventional B-pillars. Uncompromising Occupant Safety. The GV90 is equipped with a total of 12 airbags — including the world's first Roof Airbag, an in-cabin Monitoring System, a reinforced body structure, and an enhanced safety battery. The Roof Airbag is designed to provide effective protection in severe rollover events. In case of a rollover, it deploys rapidly to cover the entire roof glass, preventing occupant ejection and mitigating injuries caused by contact with the roof. Passenger seats feature a dual-depth airbag that deploys in two stages according to the occupants’ posture. Airbags are also incorporated into the seat cushions to prevent occupants from sliding beneath the seatbelt during a collision. In addition, the curtain airbags have been extended to cover the third row, while the side airbags for the first and second rows as well as the driver's knee airbag have been enlarged to provide more effective protection for all occupants. The vehicle is also equipped with an in-cabin monitoring system that identifies occupant type and seating status to optimize airbag and seatbelt control during collisions. It also detects and alerts occupants to improper seat belt usage or sitting posture. Genesis has increased overall body rigidity while reducing weight, employing a skeletal structure of cast and extruded aluminum for the GV90’s underbody and extensively using aluminum for the exterior panels. At the front of the body structure, a deflector guides vehicle behavior laterally during a small frontal overlap crash, reducing A-pillar deformation and maximizing occupant protection. The application of ultra-high-strength steel to the sides of the car body further enhances safety and improves battery protection. The design also incorporates a slider structure in front of the battery, engineered to redirect components like the motor and subframe underneath the vehicle in a frontal collision, preventing direct impact to the battery. Battery safety has been significantly enhanced with Thermal Runaway Protection (TRP) technology to prevent thermal propagation between cells. The battery system is engineered for effective heat dissipation, separating each battery cell to suppress the spread of heat to adjacent cells. Additionally, a cloud-based Battery Management System (BMS) pre-diagnostic function provides not only real-time diagnostics but also preemptively identifies potential anomalies, promptly notifying the driver if any battery abnormality is detected. Elegant and Serene Dynamics Befitting a Luxury Flagship. The GV90 delivers an elegant and serene driving experience befitting a luxury flagship model. Genesis developed the GV90 based on the eMP platform exclusive for the Genesis flagship, focusing on creating a spacious cabin layout, superior driving performance, and refined ride comfort suitable for a flagship SUV. The GV90 was developed by combining the unique specifications needed to create the definitive Genesis flagship. With a 3,245 mm wheelbase, the spacious interior features a flat floor and slim cockpit design, delivering passengers a more comfortable and relaxed mobility experience. In yet another Hyundai Motor Group first, the GV90 Neolun introduces motorized swiveling front seats that elevate the interior experience to an entirely new level. While parked, a simple press of the button on the door trim rotates the front seats a full 180 degrees. Occupants can now engage in a face-to-face lounge-like configuration, ideal for socializing or conducting business. Genesis has equipped the GV90 with a 123.5 kWh high-voltage battery, the largest capacity among Hyundai Motor Group's electric vehicles. The GV90's high-voltage battery features cells with a high-density, high-output design which enhances energy density while simultaneously improving power and fast-charging performance. A Wireless Battery Management System (WBMS) maximizes the battery system's packaging efficiency, providing battery capacity fit for a vehicle of this scale. On a single charge, the GV90 (7-seater) achieves an estimated range of approximately 500 km (based on internal R&D tests). When using a 350-kilowatt fast charger, the battery charges from 10% to 80% in just 22 minutes. Featuring a new motor system that delivers the most powerful performance among Hyundai Motor Group EVs, the GV90 comes with a combined maximum output of 490 kilowatts and 800 Newton-meters of torque from the front and rear motors, providing a relaxed and effortless flagship driving experience. The GV90 is the first Hyundai Motor Group vehicle to be equipped with a Dual E-LSD, which precisely distributes the motors’ powerful output according to driving conditions. With E-LSDs mounted on both the front and rear motors, power is efficiently supplied to all four wheels during high-speed cornering for agile handling. It also suppresses wheel slip on snowy, rainy, or uneven roads, ensuring more control when driving. The Multi-Chamber Air Suspension effectively absorbs road impact and enhances driving stability by using air springs with adjustable stiffness, allowing ride height to adapt to road conditions. Mono-tube Dual Valve Electronic Control Suspension (ECS) absorbers create an optimal ride by dynamically adjusting the damping force, providing a softer response to absorb impact and stiffening to control significant body movement. The vehicle also features active Rear Wheel Steering (RWS) which allows the rear wheels to turn up to five degrees, reducing the turning radius to that of a mid-size car. This makes U-turns and parking more convenient while also improving cornering stability at medium and high speeds. In addition, Genesis equipped the GV90 with a 4-piston monobloc caliper with large-diameter pistons (front wheels) and a high-capacity brake disc system, delivering the stable braking performance required for a flagship electric SUV. Genesis significantly enhanced cabin tranquility using world-leading acoustic glass exceeding 5 millimeters in thickness on all windows, from the windshield and Vision Roof to the tailgate. Noise and vibration transmitted through the vehicle’s body have also been reduced by injecting high-expansion soundproofing fillers into cavities within the main structural frame. Cabin isolation is further improved through extensive application of reinforced sound-absorbing materials and modifications to the sealing structures of the hood and tailgate. A Differentiated Vehicle Experience Through Interactive Technology. Genesis has outfitted the GV90 with a wealth of innovative technologies to provide a new dimension to the user experience for every moment spent with the vehicle. The GV90 is the first Hyundai Motor Group vehicle to adopt the New Power Control System, which eliminates the start button, ensuring a seamless transition from entry to driving. As a passenger pulls the door handle, the vehicle powers on and the door closes automatically. Once the door closes, the Motion Column Shifter moves from the 12 o’clock to the 2 o’clock position, ready for gear selection. Simultaneously, the Crystal Sphere Controller rotates to reveal an integrated controller and the tweeter covers on the dashboard portion gracefully move to the sides, intuitively communicating to the driver that the car is ready to drive. The vehicle is started by pressing the brake pedal, eliminating the need for a separate ignition button. The GV90 features a pop-up center OLED Cinematic Display, offering a new user experience on the expansive screen. In normal driving situations, the wide 23.6-inch screen seamlessly integrates the instrument cluster, navigation, and media. When the vehicle is parked, pressing the display extension button on the center fascia raises the screen by 90 mm, transforming it into a 24.6-inch display — approximately 1.7 times larger than when retracted — for occupants to enjoy a wide variety of multimedia content. In place of a separate instrument cluster, the GV90 offers a 25-inch Head-Up Display (HUD), allowing the driver to check speed, navigation prompts, and ADAS functions at a glance over a much wider projection surface without taking eyes off the road. The GV90 also comes with Pleos Connect, Hyundai Motor Group’s next-generation infotainment platform, providing an interface fit for a Software-Defined Vehicle (SDV). Pleos Connect is based on the Android Automotive Operating System (AAOS) and can freely download third-party vehicle apps via the Pleos App Market. Occupants can also intuitively view and operate various functions on the display and seamlessly access controls and search for information through natural conversations with the onboard next-generation generative AI agent, Gleo AI. Additionally, Remote Smart Parking Assist 3 (RSPA 3) helps with automatic parking and exiting maneuvers with a single touch. The complementing Memory Reversing Assist (MRA) remembers the vehicle’s path to easily guide it backward out of narrow alleys or parking spaces, providing a highly convenient mobility experience. Sensory Features that Elevate the Cabin Experience. Genesis has developed a rich array of sensory features for GV90, each designed to engage every sense and add a profound layer of depth to the occupant experience. Within the tranquil cabin, a Bang & Olufsen Premier 3D sound system with 25 speakers delivers auditory satisfaction rivaling a concert hall. Acoustic Lens Technology (ALT) tweeters at both ends of the dashboard, four headliner speakers, mid-range speakers, and subwoofers create a 7.1.4-channel Dolby Atmos sound that maximizes spatial presence and immersion. Advanced audio capabilities elevate the listening experience. Virtual Venue recreates the signature acoustics of iconic venues including Boston Symphony Hall and Wembley Stadium, while Beosonic allows passengers to personalize sound atmosphere and tone. The result is a listening environment custom calibrated to each occupant's preferences. The Ambient Glow mood lighting elevates the cabin atmosphere, enveloping passengers in a visually stunning experience. Expansive indirect lighting flows seamlessly from the dashboard to the doors, casting a gentle glow on garnishes crafted from leather, wool cashmere, stone and wood, optimizing the elevated cabin experience. With additional mood lighting integrated into the headliner and console, the cabin evokes the feeling of a private art gallery. The system also serves an intuitive function, interacting with the occupants by sequentially illuminating the door mood lamps upon entry or changing brightness during voice recognition.

Fast Facts | Genesis GV90 ⚙️Output: 657 horsepower and 590 lb-ft of torque from a dual-motor setup 🔋Manufacturer-Projected Range: 300+ miles from a 123.5-kWh battery, the largest yet in an HMG EV ⚡Charging: 10-to-80-percent charge in about 22 minutes with a NACS port 🖥️ Tech: 25-inch head-up display; 24.6-inch OLED screen with Pleos Connect infotainment 💰MSRP: Likely starting around $80,000 Genesis Goes to the Top of the Electric Luxury Market Hyundai Motor Group’s (HMG) luxury Genesis brand just launched a new flagship model that takes direct aim at Mercedes-Benz and its EQS Maybach SUV. The new GV90 is a three-row electric SUV loaded with new tech and features. With a projected range of over 300 miles and a unique door layout, the GV90 should help Genesis continue to develop as a real competitor to the top luxury brands on the market. Genesis has already shown that it can deliver an unusually upscale electric cabin below six-figure territory, so see how the smaller Electrified GV70 approaches electric luxury ➜ Design and Styling The production GV90's design closely resembles the Neolun concept Genesis unveiled at the 2024 New York Auto Show. The shape is incredibly smooth and seamless, which helps limit aerodynamic drag without adopting the formless look that many have criticized on Mercedes-Benz EVs. Like the rest of the current Genesis lineup, the GV90 gets the twin-stripe lighting treatment, with two slim horizontal light strips wrapping around the front and rear. At the front, the lamps form a stylized version of the Genesis pentagon grille across a smooth, body-colored face, leaving only a small lower grille opening to cool the battery. The lights and badges are seamlessly integrated into the bodywork too, with nothing standing out. The GV90 is almost 9 inches longer overall than the Hyundai Ioniq 9 and has almost 4.5 inches more wheelbase. Interior and Technology Inside, Genesis has created some design innovations. It's the first HMG EV without a start/stop switch. Instead, when you climb in, you’ll find a stalk pointing straight up from the steering column. As soon as you press the brake pedal, the stalk rotates clockwise down in the traditional column-mounted shifter location, allowing you to select drive, reverse, or neutral. There’s no traditional instrument cluster. Instead, Genesis uses a 25-inch head-up display to show all of that information. The center of the dashboard features a 23.6-inch OLED display for the new Pleos Connect infotainment system, which is launching this year across new Genesis, Kia, and Hyundai products. Pleos is based on Android Automotive and includes a Pleos App Market for downloading third-party apps directly to the vehicle. When the GV90 is parked, pressing a button raises the display another 3.5 inches, increasing its size 1.7 times, perfect for watching a movie while charging. Charging and Powertrain When it comes to charging, the GV90 has a 123.5-kilowatt-hour battery pack, the largest yet in an HMG EV. The eMP platform underneath is new and unique to this vehicle, but it keeps the same 800-volt architecture as other HMG EVs. There is a J3400/NACS charging port, and while Genesis hasn’t announced a specific charging power yet, the automaker claims a 10-to-80-percent charge in about 22 minutes, about two minutes quicker than the Ioniq 9 with a 110-kWh battery. The approximately 310-mile figure is an internal Genesis estimate rather than an EPA rating, so see how to compare manufacturer projections, EPA estimates, battery capacity, and real-world EV range ➜ Propulsion comes from a standard dual-motor configuration with 240 kilowatts at the front axle and 250 kW at the rear, for a total output of 657 horsepower and 590 lb-ft of torque. Each motor is paired with an electronic limited-slip differential for four-wheel torque vectoring to optimize grip and handling. The GV90 also gets active four-wheel steering for improved low-speed maneuverability and high-speed stability. The GV90 is not the only place Genesis is adding serious electric performance, so see how the 641-horsepower GV60 Magma expands the other end of the brand’s EV lineup ➜ The Neolun Edition Alongside the standard GV90, with three rows of seating and conventional forward-hinged doors, Genesis will offer a GV90 Neolun Edition that borrows more heavily from the 2024 concept. The Neolun Executive Suite seats four and adds a unique coach-door layout. Rear-hinged doors for the second row aren’t unique on their own. The Rolls-Royce Cullinan and Phantom use them too. However, when you open the doors on a Rolls-Royce, you'll still see a traditional B-pillar for side-impact protection. The GV90 Neolun has no B-pillar. Instead, this structure is built into the rear doors and latches into place when they close. The BMW i3 of the mid-2010s also had rear-hinged half doors with no B-pillar, but its front doors had to be open before the rear doors could open. On the GV90 Neolun, the doors are powered: the rear edge pops open, then reverses slightly, like a minivan's sliding doors, before the whole door swings out. Finally, perhaps the most unique element of the GV90 Neolun is that, when parked, both front seats can swivel 180 degrees to face the rear passengers, providing a distinct conversation space. The Neolun also gets a wood-veneer floor in the rear with under-floor radiant heating. Pricing and Availability There's no specific on-sale date or pricing available yet, but the GV90 should reach customers sometime in early 2027, with pricing likely starting around $80,000 and climbing to at least $150,000 for the Neolun. Three More Takes on Electric Luxury Driving the 2025 Cadillac Escalade IQ: Cadillac’s Biggest, Boldest EV Yet Cadillac offers another American interpretation of the full-size electric luxury SUV, combining enormous dimensions, serious power, and long-range capability. Read More ➜ 2025 Volvo EX90 Review: A Calm, Confident Take on Luxury EVs The EX90 takes a quieter approach to the three-row luxury EV, emphasizing safety, restrained design, and family usability rather than flagship theater. Read More ➜ 2026 Hyundai Ioniq 9 Calligraphy Review The GV90’s corporate cousin provides useful context for what another large Hyundai Motor Group EV can deliver with three rows, a 110.3-kWh battery, and 24-minute charging. Read More ➜

Luc Donckerwolke, president and chief creative officer of Hyundai Motor Group LE CASTELLET, France &ndash; Genesis, Hyundai Motor Group&rsquo;s luxury marque, has spent the past decade proving it belongs in the global premium car arena.Now, as it turns 10, the brand is gearing up for a more aud The Genesis X Gran Equator Concept SUV premiered in New York on April 15, 2025 NEW YORK &ndash; Genesis, the luxury brand of South Korea&rsquo;s top automaker Hyundai Motor Co., has premiered its first electric off-roader concept and also unveiled a high-performance racing car in a bold double Casper Electric subcompact SUVs showcased at the Busan International Mobility Show 2024 BUSAN &ndash; Hyundai Motor Co., South Korea&rsquo;s top automaker, on Thursday premiered the Inster, an all-electric crossover city car, the latest of its strengthened budget EV lineup, at the Busan Interna The rear of the Genesis Neolun Concept unveiled in March The Genesis, Hyundai Motor Co.'s&nbsp;standalone premium brand, will launch its first full-size electric sport utility vehicle, the GV90, late next year to gain further ground in the large luxury EV market.The luxury brand unit of South K Hyundai's Genesis GV80 Coupe Hyundai Motor Co.'s premium brand Genesis, once derided as a Lexus copycat, is emerging as a breadwinner for the top South Korean automaker and a model coveted by car enthusiasts who want both high-performance and luxury vehicles.In 2015, the Genesis started as a &l

Readtime: 7 min - Genesis unveils the electric GV90 flagship SUV in San Francisco. - Top-tier Neolun variant debuts pillarless coach doors and roll cage safety. - At 5,285mm long, it eclipses the Cadillac VISTIQ in size. - Powered by a 123.5 kWh battery producing 490 kW and 800 Nm. - Local release follows 882 Australian Genesis sales YTD in 2026. Genesis has officially unveiled its largest, most powerful, and most expensive model to date. The overnight reveal of the Genesis GV90 at the Palace of Fine Arts in San Francisco means the Korean luxury marque’s 2024 NEOLUN concept has finally become a production reality. The 5,285 mm long SUV with a 3,245 mm wheelbase sits at the very top of the brand’s EV portfolio and will arrive in two distinct configurations: a standard seven-seat GV90 with conventional doors, and the top-of-the-range four-seat GV90 Neolun featuring the Neolun Arch Gate, which is the world’s first independently opening and closing hidden B-pillar coach door system. To put those exterior proportions into perspective, the GV90 directly out-scales key luxury electric competitors like the Cadillac VISTIQ. It’s 63mm longer than the VISTIQ, but the most dramatic gap lies between the wheels. The GV90’s massive 3,245mm wheelbase stretches an extra 151mm beyond the Cadillac, pushing its cabin footprint beyond that of many three-row crossovers and directly into full-size ultra-luxury territory alongside the Range Rover Long Wheelbase and Mercedes-Maybach EQS SUV. Underneath the bodywork sits Genesis’ dedicated eMP platform, housing a 123.5 kWh battery that feeds dual motors producing 490 kW and 800 Nm through dual E-LSDs, multi-chamber air suspension, and active rear-wheel steering for an estimated 500 km range. The flagship’s arrival comes as Genesis continues its Australian expansion, recording 123 local deliveries in July 2026 to reach 882 sales year-to-date, with SUVs accounting for 838 of that total. With broader Australian EV sales surging, the GV90 will give Genesis an ultra-luxury electric contender to challenge upper-large benchmarks like the BMW X7, Lexus LX, and Range Rover EV. Local Australian pricing and delivery schedules for the GV90 line-up will be confirmed following the initial global launch in late 2026. Pillarless Neolun Arch Gate and Roll-Cage Safety Architecture The key technical achievement of the GV90 Neolun is the Neolun Arch Gate, which eliminates the conventional central B-pillar, creating an unobstructed entry and exit pathway. This architecture relies on a custom dual-motion hinge mechanism for the rear doors that slides the panel slightly outward before rotating it back, allowing the rear coach doors to operate independently without requiring the front doors to open first. To satisfy global crash-testing standards without a structural B-pillar, Genesis engineers reinforced the passenger cell with high-strength dual steel beams integrated directly into the door frames. The surrounding cabin structure is built 1.5 times thicker than that of standard production vehicles, fortified with integrated high-strength steel tubes and structural foam to form a hidden internal roll cage. Occupant safety is handled by a 12-airbag system with the world’s first Roof Airbag, engineered to deploy across the glass roof panel during a rollover event to prevent ejection. High-voltage battery protection utilises ultra-high-strength side steel rails and a frontal deflector system that channels heavy chassis components underneath the vehicle during an offset crash. The brand also says that Thermal Runaway Protection (TRP) isolators separate individual cells to suppress heat spread. Dual E-LSD Dynamics, eMP Platform And Air Suspension Engineered around Genesis’ dedicated eMP flagship platform, the GV90 employs a dual-motor configuration producing a combined 490 kW of power and 800 Nm of torque. The front electric motor delivers 240 kW and 350 Nm, while the rear motor outputs 250 kW and 450 Nm. Despite its mass, ranging from 3,030kg up to 3,460kg in fully optioned Neolun trim, the powertrain propels the electric SUV from 0–100 km/h in 4.9 seconds. It also introduces Hyundai Motor Group’s first Dual E-LSD setup, mounting electronic limited-slip differentials on both axles to distribute power across all four wheels during high-speed cornering or low-traction driving. Stopping power comes from 4-piston monobloc front calipers and large-diameter brake discs. Ride comfort and body control rely on a Multi-Chamber Air Suspension system paired with Mono-tube Dual Valve Electronic Control Suspension (ECS) dampers that adjust spring rates and damping forces. Importantly, for a vehicle of this size, Active Rear Wheel Steering (RWS) allows the rear wheels to turn up to five degrees at low speeds, reducing the turning radius to that of a mid-size vehicle. There’s also a driver-selectable ‘Chauffeur Mode’ for passengers that dampens the initial throttle response and smooths regenerative braking transitions to prevent sudden shifts in inertia. Cabin tranquillity is further reinforced by 5mm acoustic-laminated glass across all window surfaces, structural foam injected into the main frame cavities, and a metal-coated, heated windshield that clears condensation via an internal conductive layer rather than climate-control blowers. Executive Suite Cabin, Korean Hospitality And VFACTS EV Context When we look inside, the GV90 removes the traditional ignition button through its New Power Control System. Pulling the outer door handle powers up the vehicle, automatically closes the door, rotates the Crystal Sphere Controller, opens the dashboard tweeter covers, and shifts the Motion Column Shifter into drive-ready position. You certainly can’t miss it, but the dashboard centrepiece is a pop-up OLED Cinematic Display. When you’re driving in standard mode, it displays a 23.6-inch interface that combines instrument cluster telemetry and infotainment. However, when parked, a motorised mechanism raises the screen by 90 mm to expose a 24.6-inch screen running Pleos Connect, an Android Automotive OS platform integrated with generative AI via Gleo AI. Drivers also receive telemetry via a 25-inch Head-Up Display (HUD) projected onto the windscreen. Embodying Genesis’ Son-nim hospitality philosophy, the front seats feature motorised 180-degree swivelling mechanisms that allow front occupants to rotate toward rear passengers when parked. In the four-seat Executive Suite layout, the rear cabin features a real wood-veneer floor with radiant underfloor heating inspired by traditional Korean ondol systems, alongside radiant warmers in the door armrests. VIP amenities include a 25-speaker Bang & Olufsen 3D sound system with Dolby Atmos, an integrated refrigerator, power roll blinds, a rising trunk-noise partition, and a Smart Vision Roof with Polymer Dispersed Liquid Crystal (PDLC) film to adjust transparency across six zones. Pricing And Availability The Genesis GV90 will break fresh commercial ground for the Korean brand when local deliveries commence in mid-2027. Positioned as a direct alternative to half-a-million-dollar flagship rivals like the Range Rover EV, local pricing for the standard seven-seat GV90 is expected to open near AUD$200,000. The range-topping four-seat GV90 Neolun Executive Suite, complete with pillarless coach doors and radiant-heated wood flooring, will top the range at around AUD$250,000. Local specification details and official order books will open closer to the Australian rollout. Related reads

The Genesis GV90 enters the battle of luxurious electric SUVs with 657 HP and an interior that looks from another world Genesis unveils the GV90, its first high-end electric SUV. A beast delivering up to 657 HP, with a range of 500 kilometers and an interior that feels like a salon, accessed through pillarless doors with B-pillar removal, complemented by a flood of technologies. Genesis has not waited to present its new flagship in the luxury market, which had been showing too much in spy photos. The new Genesis GV90 is the Korean brand’s most ambitious model to date, a bet that will let the manufacturer face rivals such as the Mercedes EQS SUV, the Cadillac Escalade IQ, or the new electric SUV that Rolls-Royce is developing. Genesis has not backed down in the slightest, conceiving a model 5.28 meters long that boasts a design that has not deviated one iota from the style that governs the rest of the lineup, as in the recent GV80 Hybrid. The GV90 will be offered in two variants that are not distinguished precisely by the wheelbase, but by the type of doors. A forward-looking design in the new Genesis GV90 While the standard version features conventional rear doors, the luxurious GV90 Neolun abandons the central pillar and opts for a reverse-opening door system. The Korean brand has developed a sophisticated system that allows the front and rear doors to open independently. The system, called “Neolun Arch Gate,” uses a dual-movement hinge that first slides the rear door outward and then rotates it, avoiding interference with the front door. Moreover, to compensate for the absence of a B-pillar, the brand has reinforced the structure with double high-strength steel beams and a hidden roll cage with a chassis 50% thicker than usual. An interior that bets on the ‘salon’ rather than the ‘car’ The cabin is, probably, where Genesis has poured its greatest differentiating effort. The front seats of the Neolun version can swivel 180° with the car stationary, transforming the interior into a salon-like configuration. The new GV90 has neither a start button nor a key: you simply pull a handle and press the brake to start it. Genesis has kept distinctive details, such as the gear lever on the steering column and the crystal rotary control in the GV60’s transmission tunnel. The cockpit is composed of a central 23.6-inch OLED screen that can extend by 90 millimeters to reach 24.6 inches, and it is paired with a 25-inch Head-up Display that replaces the traditional instrument cluster. The infotainment system “Pleos Connect,” based on Android Automotive, incorporates the generative AI assistant, “Gleo AI.” The equipment includes advanced systems such as the following: - Bang & Olufsen Premier 3D sound system with 25 speakers - Seats with 15 individual air cushions and massage function - Roof airbag - 12 airbags - 24-inch forged alloy wheels Genesis will offer two high-end variants. The so-called GV90 Neolun Executive Suite seats four and is also distinguished by a heated radiant wooden floor, a partition with the trunk and the panoramic roof “Smart Vision” with a liquid crystal display and six zones of adjustable opacity. A more luxurious option of this, the Neolun First Edition, is reserved for VIP clients, with two-tone finishes. Up to 657 HP and 500 km of range in the Genesis GV90 The new Genesis GV90 is another of the manufacturer’s electric models based on the e-GMP platform, though with a big difference compared to other models of its size in the Korean giant’s lineup, such as the IONIQ 9 or the KIA EV9. The GV90 features the group’s largest capacity battery, with a 123.5 kWh capacity, which can be charged from 10% to 80% in about 22 minutes with a 350 kW charger. Genesis has confirmed a maximum range of 500 kilometers, but in the United States. Mechanically, it has two electric motors, one per axle, delivering a combined maximum output of 490 kW (657 HP) and 800 Nm of torque, figures that make it the most powerful electric vehicle ever produced by the Korean group. Of course, the scale of this new GV90 requires all-wheel drive and another notable novelty in the group. This Genesis is the first electric vehicle to feature a dual electronic limited-slip differential (E-LSD), which distributes torque between both wheels of each axle to improve traction on curves and on slippery surfaces. A system that complements the multi-chamber air suspension, electronically controlled dampers, and the rear axle steering with up to 5 degrees of steering angle to reduce the turning circle despite the vehicle’s more than 5.28 meters in length. Genesis has not yet confirmed prices, nor its launch in Europe, although a 2027 market arrival has been planned.

The Genesis GV90 turns the cabin into a VIP room with a 23.6-inch screen that rises to offer cinema when the car is parked. The luxury electric SUV, the largest the Korean brand has launched in Europe, also debuts reverse-opening coach doors and a rear seat configured as a lounge. The move comes on the brand’s tenth anniversary and previews the digital language of its upcoming models. The most exclusive version, called Neolun, adds a four-seat cabin with swiveling front seats and noble materials that enhance the travel experience. A screen that shifts from multimedia center to 24.6-inch cinema When the car is stationary, the dashboard discards the traditional instrument cluster and places a 23.6-inch floating screen at the center atop which runs Pleos, the group’s new software platform. The screen rises 90 millimeters and unlocks a 24.6-inch cinema mode to play multimedia content. This mechanical movement turns the dashboard into a staging surface and prevents a single large panel from limiting visibility while driving. Pleos system connectivity groups navigation, climate control, audio, and vehicle functions into a large-format touch interface, designed for user profiles and future connected features. However, essential information does not depend on that central screen: a 25-inch Head-Up Display projects speed, navigation cues, and ADAS (advanced driver assistance systems) alerts onto the windshield. The driver keeps eyes on the road while the car issues visual alerts with less distraction in traffic jams or urban turns. The setup is completed with a 25-speaker Bang & Olufsen sound system and a Virtual Venue function capable of recreating the acoustics of venues like Boston Symphony Hall or Wembley Stadium. For passengers, this staging turns a long trip into an experience closer to a cinema than to a simple highway ride. The cinema mode is not a decorative feature: it makes charging or waiting time a useful pause for the driver and genuine entertainment for occupants. Coach doors and a rear lounge: what changes when you enter The Neolun version introduces rear doors that open opposite to the front, known as coach doors, with a double-sliding hinge system that allows them to open independently of the front doors. Instead of requiring a choreography of occupants, the rear passenger exits with more space and without the driver having to open their door first. The Neolun variant’s pillarless design enlarges the entry opening, and with the low sill it eases entry in formal wear or with child seats. It’s a salon detail designed for real use, not just for photography. That mechanism reinforces the VIP cabin concept: the four-seat configuration faces the front seats toward conversation when the vehicle is stationary, while the rear seats offer space and outside visibility. Ambient lighting, stone, wood, and cashmere wool materials and a flat floor complete a cabin far from the mechanical noise of any three-row SUV. The Korean brand has also paid attention to soundproofing with glass thicker than 5 millimeters and a transparent, six-zone adjustable liquid-crystal panoramic roof. The driver notices less reverberation at high speed; rear passengers experience a more intimate atmosphere, even with individual climate control. What changes behind the wheel and the standard it inaugurates The technology isn’t limited to the cabin. The GV90 uses a modular platform adapted for flagship models and standard rear-wheel steering, designed so that a nearly 5.3-meter SUV feels more agile in tight turns and more stable on the highway. The multi-camera air suspension adjusts ride height according to conditions and uses dual-valve dampers to separate body control from pothole filtering. In real use, this translates into easier parking and less body roll during lane changes when the cabin is heavily loaded. The proposition also raises the bar for luxury driving by integrating active safety warnings into the windshield and offering a central screen that does not compromise ergonomics. Instead of a fixed, large-format panel, the system distinguishes between driving and parking: while rolling, the relevant information stays at eye level; when stopped, the panel adopts cinema mode. Europe arrival is planned for the first half of 2027; in South Korea, sales begin in September 2026. There is no official price yet for European markets, but the GV90 is set to stand as Genesis’s most expensive model and aims to rival the larger luxury SUVs. Technology under scrutiny - Notable data: 23.6-inch central screen, which rises to 24.6 inches in cinema mode when the car is parked and raised 90 millimeters. - What it comes with: Pleos multimedia system, 25-inch Head-Up Display, Bang & Olufsen 25-speaker sound system, coach doors with a double hinge, swiveling seats, and integrated ADAS alerts. - How it affects you as a driver: navigation and alerts are visible without taking eyes off the road; passengers gain comfortable rear access and a lounge-like experience on long trips.

Genesis has revealed the production version of its new GV90, a full-size electric SUV that will sit at the top of the Korean luxury brand’s growing EV range. Unveiled in San Francisco, the GV90 is based on the Neolun concept first shown in 2024 and will be offered in two main forms: the conventional GV90 and a more extravagant GV90 Neolun featuring rear-hinged coach doors and no visible B-pillar. The GV90 is a significant step up for Genesis, which has spent the past decade trying to establish itself alongside traditional German and Japanese luxury brands. It will sit at the very top of the Genesis range, effectively serving as the company’s electric flagship and technological showcase. Underneath is a new eMP electric vehicle platform developed specifically for Genesis’ flagship model, rather than the familiar E-GMP architecture underpinning vehicles including the GV60, Hyundai Ioniq 5 and Kia EV6. The GV90 carries the largest battery yet fitted to a Hyundai Motor Group electric vehicle, with a capacity of 123.5 kWh. Genesis says the seven-seat model has an estimated driving range of around 500 km based on its own internal testing. No official WLTP range has yet been announced. Despite that enormous battery, Genesis says the GV90 can charge from 10 to 80 per cent in 22 minutes when connected to a 350 kW DC fast charger. Performance is suitably substantial for the brand’s flagship. Front and rear motors produce a combined maximum output of 490 kW and 800 Nm, making it the most powerful electric drivetrain yet developed by Hyundai Motor Group. The GV90 is also the first Hyundai Motor Group vehicle to use electronic limited-slip differentials on both the front and rear axles, allowing the vehicle to more precisely distribute power between its four wheels. A multi-chamber air suspension and electronically controlled dampers are designed to deliver the sort of isolated ride expected from a luxury limousine, while rear-wheel steering can turn the rear wheels by up to five degrees to reduce the turning circle of the enormous SUV. And enormous it is. At 5,285 mm long with a 3,245 mm wheelbase and available 24-inch wheels, the GV90 is comfortably the largest vehicle in the Genesis range. The long wheelbase also contributes to a completely flat cabin floor and a more spacious second and third row. The headline feature of the range-topping GV90 Neolun is what Genesis calls its Neolun Arch Gate. It consists of front and rear doors which open in opposite directions, with the conventional fixed B-pillar between them removed completely. Unlike some coach-door arrangements, Genesis says the front and rear doors can open and close independently. The rear door first moves slightly outwards before rotating open, allowing it to clear the front door. Genesis says the cabin uses a frame 1.5 times thicker than that of conventional vehicles, together with integrated high-strength steel tubes and structural foam, creating what it describes as a concealed roll cage. The Neolun gets electrically swivelling front seats which can rotate a full 180 degrees when the vehicle is parked, which means the front occupants can face passengers sitting behind them, effectively transforming the cabin into a lounge or meeting space. A four-seat Neolun Executive Suite goes further again, with individual rear seating, real wood flooring, an electrically controlled privacy roof, refrigerator, fold-out tables and a partition separating the passengers from the luggage compartment. In another act of indulgence, the wood floor incorporates radiant heating inspired by Korea’s traditional ondol underfloor heating system. Genesis has removed the conventional start button. Opening the door powers up the vehicle, while pressing the brake pedal prepares it for driving. A rotating Crystal Sphere controller emerges from the centre console and the column-mounted drive selector automatically moves into position. The dashboard features a 23.6-inch OLED display which can physically rise 90 mm from the dashboard when the vehicle is parked, expanding into a 24.6-inch screen intended for watching video and other entertainment. Instead of a conventional instrument cluster, driving information is projected through an unusually large 25-inch head-up display. Other equipment includes a 25-speaker Bang & Olufsen Dolby Atmos audio system, massage seats with 15 individual air cells, ambient lighting, a heated windscreen and glass capable of electronically changing its transparency. While Genesis has previously produced large luxury vehicles, the GV90 is a clear attempt to establish the relatively young brand alongside the traditional flagship models from European luxury manufacturers. Genesis says the exterior design takes inspiration from traditional Korean moon jar pottery, with the company deliberately reducing the number of creases and decorative details across the vehicle. Customers will have 16 exterior colours and multiple interior combinations to choose from, incorporating materials including natural wood, stone, leather and wool cashmere.A limited Neolun First Edition will also be produced with two-tone exterior paint, body-coloured 24-inch forged wheels and additional interior detailing. Details on pricing or Australian availability has yet to be confirmed by Genesis.

Genesis is rolling out its new GV90 electric SUV. Here's what to know - Genesis is unveiling its first full-size flagship electric SUV, the GV90. - The new vehicle is expected to start around $100,000 and will compete with other luxury electric SUVs. - It will feature a 123.5 kWh battery with an estimated range of about 310 miles. Genesis is Hyundai's luxury brand that initially started as a sedan nameplate for the South Korean automaker. Now, a decade into being a standalone brand, Genesis is all grown up, and it's unveiling its new GV90 electric SUV to show it. Genesis said in an Aug. 20 press release that the GV90 is the company's "first full-size flagship SUV" and it represents a "culmination of brand’s capabilities." “GV90 is not simply a new vehicle, but a new vision for luxury mobility that brings together inspiring design, AI-powered software and connectivity, and industry-leading safety,” Euisun Chung, executive chair of Hyundai Motor Group, said in a statement. “Technology alone does not create luxury, and design alone does not define luxury. The value of innovation lies in transforming the customer experience in intelligent and intuitive ways to improve people's lives." The brand new GV90 is expected to start around $100,000, according to Carfax. It will compete against electric full-sized luxury SUVs from other manufacturers like the Cadillac Escalade IQ, Mercedes-Benz EQS, Lucid Gravity, Rivian R1s and the upcoming Range Rover Electric. With that in mind, the USA TODAY Cars Team compiled some info about the brand Genesis GV90 for consumers who may be interested in considering the plug-in electric SUV. What are the specs of the new Genesis GV90? Genesis said the GV90 will be available in two variants. The GV90 Neolun, featuring the Neolun Arch Gate has the world’s first independently opening and closing hidden B-pillar coach doors, the company said. The standard GV90 comes with conventional swinging doors. Genesis said the GV90m will also be equipped with a 123.5 kilowatt-hour large-capacity high-voltage battery that will have an estimated range about 310 miles on a single charge. The company said the battery will charge from 10% to 80% in 22 minutes when using a 350-kilowatt fast charger. The car will also feature multi-chamber air suspension, a pop-up center OLED Cinematic Display, a Bang & Olufsen’s Premier 3D sound system with 25 speakers and Dolby Atmos and the world’s first roof airbag, according to the South Korean automaker. How will Genesis GV90 compare to the manufacturer's other electric cars? The brand new GV90 will be the fourth fully electric car that Genesis features in its lineup, joining the smaller GV60 and the electrified GV70 SUVs and GV80 sedan. The GV90 will be company's first electric three-row SUV, and it will set up to seven passengers. Genesis said the GV90 will also feature "a new motor system that delivers the most powerful performance among Hyundai Motor Group EVs." The vehicle comes with a combined maximum output of 490 kilowatts and 800 Newton-meters of torque from the front and rear motors, the company said. Genesis said the GV90's Neolun trim will feature the world’s first independently opening and closing hidden B-pillar coach doors, which the company said will deliver "a unique experience that embodies the brand’s hospitality philosophy when entering the vehicle." The company says the Neolun version will also feature swiveling front seats that can do a full 180 rotation when the vehicle is in park to "elevate the interior experience to an entirely new level." Genesis has sold a modest 560 of its other electric models so far this year, according to Cox Automotive. The company's top-selling electric model thus far this year has been the GV60, which starts at $46,250. Keith Laing is an automotive reporter on the National Trending Desk at USA TODAY. Contact Keith at [email protected].

Hyundai Motor Company has unveiled its latest luxury flagship, the fully electric Genesis GV90, a large SUV. Hyundai aims with this move to bolster the presence of its luxury brand Genesis in the premium electric vehicle market, especially in the United States. The GV90 is the largest vehicle Genesis has offered since entering the U.S. market about a decade ago, and it expands the brand’s lineup in the United States to seven models. The new vehicle is expected to compete with a range of full-size electric SUVs, including the Cadillac Vistiq and Escalade IQ, the Mercedes-Benz EQS SUV, and the Rivian R1S. “A milestone,” said Jose Munoz, Hyundai Motor’s CEO, adding that the GV90’s launch marks a “milestone” for the brand and the future of luxury mobility. He noted that the car opens a new chapter for Genesis, built on innovation, customer experiences, and a commitment to quality standards. The GV90 seats up to seven and will be produced at Hyundai’s newly established Ulsan plant in South Korea, with sales in the U.S. expected to begin in the early part of next year. The company has not yet disclosed the price, saying it will be announced closer to the vehicle’s launch. The GV90 will be offered in two versions: the GV90 Neolun, featuring butterfly doors that open from the center, along with the traditional versions with conventional doors. In addition, a First Edition will be available with luxury equipment, including special badges and materials such as wool and cashmere. Center-opening doors, often called “suicide doors,” are a rare feature in automotive production, as they allow easier entry and exit but pose engineering challenges related to safety. Genesis has confirmed it has developed a new chassis that links the doors to the body while maintaining the highest safety standards, despite the absence of a central pillar. High-performance propulsion The GV90 relies on a high-performance electric drive system with a peak output of 490 kW (about 660 horsepower) and a torque of 800 Nm, while the company estimates a driving range of around 310 miles (approximately 499 kilometers). The car’s design introduces new elements to Genesis’ styling direction, most notably a double light strip that runs across the front of the vehicle and converges at the center— a design previously showcased by the brand on the Neolun concept in 2024. The vehicle arrives as Hyundai seeks to sustain growth in the American market, despite a slowdown in electric vehicle sales last year. Genesis reported sales of 39,088 vehicles in the first half of this year, up about 5% from the same period last year, marking 22 consecutive months of year-over-year sales growth.

Genesis has proven its ability to compete with the most prestigious luxury carmakers over the past decade, including BMW, Mercedes, and Audi. Now, its new GV90 aims to be the banner that leads this competition to an unprecedented level, offering a large SUV with a refined exterior and a meticulously crafted cabin that goes beyond being leather-wrapped screens. The GV90 measures 528.6 centimeters in length with a 324.6-centimeter wheelbase, and it carries a massive 123.5 kWh battery powering an electric powertrain that delivers up to 657 horsepower and 800 Newton-meters of torque. Internal tests from Genesis indicate the car can cover up to 500 kilometers on a single charge. To ensure a premium driving experience befitting its luxury status, the vehicle is equipped with an advanced air suspension system, rear-wheel steering, and a electronically controlled limited-slip differential. The top trim, called Genesis GV90 Neulon, features rear-hinged suicide doors that swing open in opposite directions with no visible central pillar, a design usually limited to concept cars and often shelved in production due to safety and crash-test standards. Genesis overcame this engineering challenge by integrating ultra-strong steel rails into the door and body structure, and adding a hidden reinforced safety cage with steel tubes and reinforced structural foam. The rear doors use dual-action hinges that push the door outward first before swinging it open to the side, enabling the rear door to open independently without first opening the front door, which facilitates entry to the second row in a manner reminiscent of Rolls-Royce. The standard versions come with conventional doors for practicality. Genesis describes the cabin as a living space, supported by a host of innovative technologies and features. The car includes a pop-up OLED screen that can range from 23.6 to 24.6 inches when the car is stationary, a 25-inch heads-up display as an alternative to a traditional instrument cluster, real crystal glass control knobs, electrically operated air vents, a Bang & Olufsen sound system with 25 speakers, and seats with 15 airbags and vibration-based massage. The most notable feature is the electrically rotating front seats that swivel 180 degrees when the car is stationary to face the second-row seats, turning the cabin into a true meeting or lounge area. The Executive Wing trim, available with four floor-mounted natural wood seats, includes a fridge, foldable tables, a partition, and an electronically dimmable glass roof across six zones. Genesis has not yet revealed official pricing, but the GV90 will face strong competition in the luxury electric market. Lucid Gravity starts at around $80,000, while Cadillac Escalade IQ starts at more than $127,000. The Kia EV9 is available at a much lower price, but it is not considered a direct competitor since Genesis GV90 is about 28 centimeters longer and sits on a platform tailored for luxury cars. If Genesis succeeds in launching the standard variant at around $100,000, it could offer a very compelling deal compared with its rivals. If the price climbs to around $120,000, the brand will need to prove itself not only in materials quality and space but also in customer service standards, service centers, and resale value against established names like Mercedes and Range Rover.