H&M Teams Up With e.l.f. Cosmetics to Launch Three Eau De Parfum Fragrances

H&M has teamed up with e.l.f Cosmetics to launch a new fragrance collaboration that, according to Revista Mia, marks “un antes y un después” for the Swedish brand by entering the world of perfumes.

“Forget the fragile, sacrificial ingénue”

K-Sélection

The collection creates three “eau de parfum” and is scheduled to be available starting on 29 de enero, with each fragrance accompanied by an “accesorio exclusivo.”

Ode (Purepeople)

Revista Mia says the perfumes are 100% veganas and are designed to reflect the essence of e.l.f.’s most sold products, while also emphasizing “compromiso con el medio ambiente.”

Camo Blend is described as combining vainilla, almizcle, and palo santo, with a bolso de efecto ante as its accessory, while Halo Glow pairs magnolia, vainilla, and ámbar with a “charm” acolchado en forma de nube.

Power Grip, meanwhile, is presented as mixing eucalipto with cedro and “sales marinas,” and it comes with “Los calcetines antideslizantes” as the accessory.

Ode (Purepeople) spotlights Bernard Arnault in the Maldives, framing the trip as a way to “discover LVMH's private island at €60,000 per night!”

The same item is dated February 11, 2026 in its headline line and shows a publication timestamp of March 23, 2026 at 06:44, with the page listing multiple image credits including “© BestImage, JACOVIDES-MOREAU / BESTIMAGE.”

Revista Mia

While the article’s body is largely composed of image and navigation elements, it keeps the focus on the €60,000-per-night framing for access to LVMH’s private island.

The page also includes a “Trends” section that lists celebrity names such as Patrick Bruel, Keith Richards, and Line Renaud, alongside entries like Iris Mittenaere and Kendji Girac.

In the same layout, it references “On the same topic” dates including June 4, 2026 and February 23, 2026, and it shows “Latest news” time stamps such as 23:18 and 22:36.

Tatler Asia profiles Dyanne Miryan as a tech CEO of Brazilian origin and luxury real estate investor, describing her as a style icon who links business with Fashion Weeks and her debut at Art Basel Hong Kong.

“En un movimiento que ha dejado a muchos sorprendidos, H&M ha decidido explorar nuevas fronteras al unir fuerzas con e”

Revista Mia

In an interview, Miryan says, “I was immediately fascinated,” when asked about her first impression landing in the city, and she adds that Hong Kong feels “almost magnetic.”

She explains she came to Hong Kong because she was invited to attend “two remarkable events: the Big Art Festival and Art Basel Hong Kong,” and she describes the Big Art Festival dinner as “an exclusive dinner hosted by the Big Art Festival.”

Tatler Asia also quotes Miryan on Asia’s appeal, saying, “Asia fascinates me with its aesthetic discipline and its capacity for innovation,” and she adds that there is “remarkable courage to reinvent itself.”

The profile notes that Miryan has graced Forbes and counts Christian Dior and Louis Vuitton among the brands that seek her out, and it mentions her attendance at a concert with special guest Plácido Domingo at the Rosewood Hong Kong.